Connectors

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Google Ads

Data replication

Sync Google Ads data anywhere.

The Google Ads API is the modern programmatic interface to Google Ads and the next generation of the AdWords API and it is a paid online advertising platform offered by Google. Google Ads is a paid search channel. Google Ads is a key digital marketing tool for any business which is looking to get meaningful ad copy in front of its target audience. Google AdWords is a well known marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.

  • Certified
  • Generally available
  • 18 streams
  • 9 entities
  • Read & write
Sync Google Ads dataRead the docs
Google Ads

One connector

Everything Google Ads can do in Airbyte

  • Sync to your warehouse

    Land 18 Google Ads tables in 50+ destinations on a schedule you control.

  • Live entity actions

    Read, create and update Google Ads records at runtime through typed entity actions.

  • Context store search

    Query synced Google Ads data with filters, sorting and semantic search, without spending Google Ads API rate limits.

  • Incremental syncs

    Pull only the records that changed since the last run instead of reloading everything.

Specifications

What to know before you sync Google Ads

  • Support levelCertified
  • Available onCloud, Self-Managed Enterprise
  • Connector version6.1.0
  • Release stageGenerally available

Sync capabilities

  • Full Refresh SyncSupported
  • Incremental SyncSupported
  • Destinations50+ Airbyte connectors

Set up in 9 steps

  1. Go to the Airbyte dashboard and click on "Sources" on the left-hand side of the screen.
  2. Click on the "New Source" button and select "Google Ads" from the list of available connectors.
  3. Enter a name for your connector and click on "Next".
  4. Enter your Google Ads credentials, including your client ID, client secret, refresh token, and developer token.
  5. Click on "Test Connection" to ensure that your credentials are correct and that Airbyte can connect to your Google Ads account.
  6. Once the connection is successful, select the accounts that you want to sync with Airbyte.
  7. Choose the sync mode that you want to use, either "Full Refresh" or "Incremental".
  8. Set the frequency of your sync and click on "Create Source" to save your settings.
  9. Your Google Ads source connector is now set up and ready to use. You can view your data in the Airbyte dashboard and start syncing it with your destination.

18 streams

Every table you can sync from Google Ads

  • customer

  • customer_label

  • campaign_criterion

  • campaign_bidding_strategy

  • campaign_label

  • label

  • ad_group_ad

  • ad_performance

  • ad_group_ad_label

  • ad_group

  • ad_group_label

  • ad_group_bidding_strategy

  • ad_group_criterion

  • ad_listing_group_criterion

  • ad_group_criterion_label

  • audience

  • user_interest

  • click_view

4 actions

Supported Google Ads actions

  • List

    Read live records straight from the Google Ads API.

  • Context Store Search

    Query synced data with filters and sorting, with no API rate limits.

  • Update

    Patch fields on an existing record.

  • Create

    Write a new record back into Google Ads.

Full parameter-level details live in the Google Ads entity reference.

Use cases

What teams build with Google Ads

List all accessible Google Ads customer accounts

Show me all campaigns and their statuses

List all ad groups across my campaigns

What ads are running in my ad groups?

Show me campaign labels

List all ad group labels

What labels are applied to my ads?

Pause campaign 'Summer Sale 2025'

Enable the ad group 'Brand Keywords'

Create a label called 'High Priority'

Apply the 'Q4 Campaigns' label to my search campaign

Update the name of campaign 123456 to 'Winter Promo'

Which campaigns have the highest cost this month?

Show me all paused campaigns

Find ad groups with the most impressions

What are my top performing ads by click-through rate?

Show campaigns with budget over $100 per day

Explore

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Common questions

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No. One Google Ads authorization powers both the scheduled syncs that land data in your destination and the entity actions your agents call at runtime.

No. Entity actions read and write through the Google Ads API as they are called, so they work immediately. Context store search is the exception: it queries data Airbyte has already synced, which is what lets it filter and sort without spending API rate limits.

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

Google Ads API provides access to a wide range of data related to advertising campaigns, including:

- Campaigns: Information about the campaigns, such as name, status, budget, and targeting settings.

- Ad groups: Details about the ad groups, including name, status, and targeting criteria.

- Ads: Information about the ads, such as type, format, and performance metrics.

- Keywords: Data related to the keywords used in the campaigns, including search volume, competition, and performance metrics.

- Bidding: Details about the bidding strategies used in the campaigns, such as manual bidding or automated bidding.

- Conversions: Information about the conversions generated by the campaigns, including conversion rate, cost per conversion, and conversion tracking settings.

- Audience: Data related to the audience targeting used in the campaigns, such as demographics, interests, and behaviors.

- Location: Information about the geographic targeting used in the campaigns, including location targeting settings and performance metrics.

Overall, the Google Ads API provides a comprehensive set of data that can be used to optimize advertising campaigns and improve their performance.

1. Go to the Airbyte dashboard and click on "Sources" on the left-hand side of the screen.

2. Click on the "New Source" button and select "Google Ads" from the list of available connectors.

3. Enter a name for your connector and click on "Next".

4. Enter your Google Ads credentials, including your client ID, client secret, refresh token, and developer token.

5. Click on "Test Connection" to ensure that your credentials are correct and that Airbyte can connect to your Google Ads account.

6. Once the connection is successful, select the accounts that you want to sync with Airbyte.

7. Choose the sync mode that you want to use, either "Full Refresh" or "Incremental".

8. Set the frequency of your sync and click on "Create Source" to save your settings.

9. Your Google Ads source connector is now set up and ready to use. You can view your data in the Airbyte dashboard and start syncing it with your destination.

The most prominent ETL tools to transfer data to include: Airbyte, Fivetran, StitchData, Matillion, Talend Data Integration. These tools help in extracting data from various sources (APIs, databases, and more), transforming it efficiently, and loading it into and other databases, data warehouses and data lakes, enhancing data management capabilities.

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

Start moving Google Ads data today

Free for 14 days on Airbyte Cloud. One connection powers your scheduled syncs and your live Google Ads actions.

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