How to load data from Mailchimp to BigQuery

Learn how to use Airbyte to synchronize your Mailchimp data into BigQuery within minutes.

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Bespoke pipelines are:
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Start syncing with Airbyte in 3 easy steps within 10 minutes

Set up a Mailchimp connector in Airbyte

Connect to or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up BigQuery for your extracted Mailchimp data

Select where you want to import data from your source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Mailchimp to BigQuery in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

Take a virtual tour

Check out our interactive demo and our how-to videos to learn how you can sync data from any source to any destination.

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What our users say

Raman Singh

Tech Lead at Symend

Predictable, straightforward pricing model that simplified budgeting and significantly reduced overall spend

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Chase Zieman

Chief Data Officer

“Airbyte helped us accelerate our progress by years, compared to our competitors. We don’t need to worry about connectors and focus on creating value for our users instead of building infrastructure. That’s priceless. The time and energy saved allows us to disrupt and grow faster.”

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Rupak Patel

Operational Intelligence Manager

"With Airbyte, we could just push a few buttons, allow API access, and bring all the data into Google BigQuery. By blending all the different marketing data sources, we can gain valuable insights."

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How to Sync to Manually

Step 1: Export Data from Mailchimp

Begin by logging into your Mailchimp account. Navigate to the "Audience" tab and select the audience list whose data you wish to export. Click on "Export Audience" to download the data. Mailchimp will prepare a ZIP file containing your audience data in CSV format, which can be accessed from the "Exports" page.

Step 2: Unzip and Review Exported Files

Once the export is complete, download the ZIP file to your computer and unzip it. You will find one or more CSV files inside. Open these files with a spreadsheet application like Microsoft Excel or Google Sheets to review the data and ensure it has been exported correctly.

Step 3: Clean and Format the Data

Inspect the CSV files for any inconsistencies such as missing data, incorrect formats, or unnecessary columns. Clean the data by removing unwanted columns and rows. Ensure that the data types (such as dates and numbers) are consistent and correctly formatted, as this will facilitate a smooth import into BigQuery.

Step 4: Prepare Data for BigQuery

Create a new CSV file containing only the data you wish to import into BigQuery. Ensure that the column headers are clearly defined as these will be used to create the schema in BigQuery. Save the cleaned and formatted data as a CSV file.

Step 5: Create a BigQuery Dataset

Log into your Google Cloud Console and navigate to BigQuery. Create a new dataset by clicking on your project name and selecting "Create Dataset." Provide a name and other necessary details, then save it to create the dataset where your Mailchimp data will reside.

Step 6: Upload CSV to BigQuery

Within your newly created dataset, click on "Create Table." Choose "Upload" as the source and select the CSV file you prepared earlier. Configure the schema by either manually entering the column names and data types or by allowing BigQuery to auto-detect them. Ensure the configurations such as field delimiters and quote characters match your CSV file format, then click "Create Table" to upload and import the data.

Step 7: Verify and Query the Data

Once the data has been imported, verify its integrity by running a few basic queries in the BigQuery console. Check for correct data types and ensure that the data aligns with your expectations. This step is crucial to confirm the import process was successful and that your data is ready for analysis.

By following these steps, you can efficiently move data from Mailchimp to BigQuery without relying on third-party connectors or integrations.