Connectors

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Mailchimp

Mailchimp

Marketing Analytics

Sync Mailchimp data anywhere.

Mailchimp is a global marketing automation platform aimed at small to medium-sized businesses. Mailchimp provides essential marketing tools for growing a successful business, enabling businesses to automate messages and send marketing emails, create targeted business campaigns, expedite analytics and reporting, and effectively and efficiently sell online.

  • Certified
  • Generally available
  • 12 streams
  • 12 entities
Sync Mailchimp dataRead the docs
  • 12Streams
  • 12Entities
  • 3Actions
  • 50+Destinations
One connector

Everything Mailchimp can do in Airbyte

  • Sync to your warehouse

    Land 12 Mailchimp tables in 50+ destinations on a schedule you control.

  • Context store search

    Query synced Mailchimp data with filters, sorting and semantic search, without spending Mailchimp API rate limits.

  • One authorization

    Authenticate Mailchimp once. The same connection powers scheduled syncs and runtime actions.

  • Cloud or self-hosted

    Run the Mailchimp connector on Cloud, Self-Managed Enterprise.

Sync capabilities

  • Incremental SyncNot supported
  • Available onCloud, Self-Managed Enterprise
  • Destinations50+ Airbyte connectors
  • Connector version2.1.34

Set up in 9 steps

  1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.
  2. Click on the "Add Source" button and select "Mailchimp" from the list of available connectors.
  3. Enter a name for your Mailchimp source connector and click on the "Next" button.
  4. Enter your Mailchimp API key in the provided field. You can find your API key by logging into your Mailchimp account and navigating to the "Account" section. From there, click on "Extras" and then "API keys".
  5. Select the Mailchimp lists you want to sync with Airbyte by checking the boxes next to their names.
  6. Choose the sync mode you want to use for your Mailchimp data. You can choose between "Full Refresh" and "Incremental".
  7. Click on the "Test" button to ensure that your Mailchimp source connector is working properly.
  8. If the test is successful, click on the "Create" button to save your Mailchimp source connector.
  9. You can now use your Mailchimp source connector to sync your Mailchimp data with other destinations on the Airbyte platform.
12 streams

Every table you can sync from Mailchimp

  • Automations

  • Campaigns

  • Email Activity

  • Interests

  • Interest Categories

  • Lists

  • List Members

  • Reports

  • Segments

  • Segment Members

  • Tags

  • Unsubscribes

3 actions

Supported Mailchimp actions

  • List

    Read live records straight from the Mailchimp API.

  • Get

    Fetch a single record by ID.

  • Context Store Search

    Query synced data with filters and sorting, with no API rate limits.

Full parameter-level details live in the Mailchimp entity reference.

Authentication

Authenticate Mailchimp once

  • OAuth2.0

    Recommended

  • API Key

Use cases

What teams build with Mailchimp

  • List all subscribers in my main mailing list

  • List all automation workflows in my account

  • Show me all segments for my primary audience

  • List all interest categories for my primary audience

  • Show me email activity for a recent campaign

  • Show me the performance report for a recent campaign

FAQ

Common questions

Do I need more than one Mailchimp connection?

No. One Mailchimp authorization powers both the scheduled syncs that land data in your destination and the entity actions your agents call at runtime.

Do Mailchimp entity actions need a sync to run first?

No. Entity actions read and write through the Mailchimp API as they are called, so they work immediately. Context store search is the exception: it queries data Airbyte has already synced, which is what lets it filter and sort without spending API rate limits.

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What data can you extract from Mailchimp?

Mailchimp's API provides access to a wide range of data related to email marketing campaigns. The following are the categories of data that can be accessed through Mailchimp's API:

1. Lists: Information about the email lists, including the number of subscribers, the date of creation, and the list name.

2. Campaigns: Data related to email campaigns, including the campaign name, the number of recipients, the open rate, click-through rate, and bounce rate.

3. Subscribers: Information about the subscribers, including their email address, name, location, and subscription status.

4. Reports: Detailed reports on the performance of email campaigns, including open rates, click-through rates, and bounce rates.

5. Templates: Access to email templates that can be used to create new campaigns.

6. Automation: Data related to automated email campaigns, including the number of subscribers, the date of creation, and the automation name.

7. Tags: Information about tags that can be used to categorize subscribers and campaigns.

Overall, Mailchimp's API provides a comprehensive set of data that can be used to analyze and optimize email marketing campaigns.

How do I transfer data from Mailchimp?

1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.

2. Click on the "Add Source" button and select "Mailchimp" from the list of available connectors.

3. Enter a name for your Mailchimp source connector and click on the "Next" button.

4. Enter your Mailchimp API key in the provided field. You can find your API key by logging into your Mailchimp account and navigating to the "Account" section. From there, click on "Extras" and then "API keys".

5. Select the Mailchimp lists you want to sync with Airbyte by checking the boxes next to their names.

6. Choose the sync mode you want to use for your Mailchimp data. You can choose between "Full Refresh" and "Incremental".

7. Click on the "Test" button to ensure that your Mailchimp source connector is working properly.

8. If the test is successful, click on the "Create" button to save your Mailchimp source connector.

9. You can now use your Mailchimp source connector to sync your Mailchimp data with other destinations on the Airbyte platform.

What are top ETL tools to transfer data from Mailchimp?

The most prominent ETL tools to transfer data to include: Airbyte, Fivetran, StitchData, Matillion, Talend Data Integration. These tools help in extracting data from various sources (APIs, databases, and more), transforming it efficiently, and loading it into and other databases, data warehouses and data lakes, enhancing data management capabilities.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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Free for 14 days on Airbyte Cloud. One connection powers your scheduled syncs and your live Mailchimp actions.

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