TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

1. set up Braze as a source connector (using Auth, or usually an API key)
2. set up Convex as a destination connector
3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Braze

What is Convex

Prerequisites

1. A Braze account to transfer your customer data automatically from.
2. A Convex account.
3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Braze and Convex, for seamless data migration.

When using Airbyte to move data from Braze to Convex, it extracts data from Braze using the source connector, converts it into a format Convex can ingest using the provided schema, and then loads it into Convex via the destination connector. This allows businesses to leverage their Braze data for advanced analytics and insights within Convex, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Braze as a source connector

Step 2: Set up Convex as a destination connector

Step 3: Set up a connection to sync your Braze data to Convex

Once you've successfully connected Braze as a data source and Convex as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
2. Choose your source: Select Braze from the dropdown list of your configured sources.
3. Select your destination: Choose Convex from the dropdown list of your configured destinations.
4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
5. Select the data to sync: Choose the specific Braze objects you want to import data from towards Convex. You can sync all data or select specific tables and fields.
6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Braze to Convex according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Convex data warehouse is always up-to-date with your Braze data.

Use Cases to transfer your Braze data to Convex

Integrating data from Braze to Convex provides several benefits. Here are a few use cases:

1. Advanced Analytics: Convex’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Braze data, extracting insights that wouldn't be possible within Braze alone.
2. Data Consolidation: If you're using multiple other sources along with Braze, syncing to Convex allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
3. Historical Data Analysis: Braze has limits on historical data. Syncing data to Convex allows for long-term data retention and analysis of historical trends over time.
4. Data Security and Compliance: Convex provides robust data security features. Syncing Braze data to Convex ensures your data is secured and allows for advanced data governance and compliance management.
5. Scalability: Convex can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Braze data.
6. Data Science and Machine Learning: By having Braze data in Convex, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
7. Reporting and Visualization: While Braze provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Convex, providing more advanced business intelligence options. If you have a Braze table that needs to be converted to a Convex table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

1. Configure a Braze account as an Airbyte data source connector.
2. Configure Convex as a data destination connector.
3. Create an Airbyte data pipeline that will automatically be moving data directly from Braze to Convex after you set a schedule