Salesforce only knows its half.
Salesforce tracks crm, but can't see enrich data. So what you read there is already partial.
Build a Lead Generation Agent withSalesforce, Mailchimp, and HubSpot
Sales teams run forecasts on stale, scattered data: Mailchimp, HubSpot, and Salesforce each hold a piece, none hold the whole. Stale leads waste sales time.
Lead Generation runs on deal data split across 3 tools.
The forecast pays for it.
The forecast pays for it.
The Mailchimp side stays separate.
Enrich data from Mailchimp sits in its own tab while Salesforce carries crm. Nobody joins them.
HubSpot catches it quietly.
Score leads surfaces in HubSpot ahead of time, but that tab is closed during lead generation.
Under The Hood
Identify prospects from Salesforce, Mailchimp, and HubSpot in one prompt, nothing to stitch. Already connected.
01
Pull identify prospects from Salesforce (system of record)
CRM
02
Read enrich data from Mailchimp (comms layer)
Data Providers (ZoomInfo, Clearbit)
03
Pull score leads from HubSpot (system of record)
Marketing Automation (Marketo, Pardot)
output
Agent-ready output
Identify prospects, enrich data, score leads, route to sales, track engagement, returned as one digest lead generation ranks for you.
The Context Store
CRM from Mailchimp, HubSpot, and Salesforce, pre-joined before the agent runs.
Airbyte folds Mailchimp, HubSpot, and Salesforce and 2 more into the Context Store: CRM, Data Providers (ZoomInfo, Clearbit), Marketing Automation (Marketo, Pardot), Web Forms land in one schema, joined on a shared deal key, so lead generation never touches a raw your system of record endpoint.
Your agent queries one surface instead of three APIs. Faster responses, lower cost per query, and results that work because the relationships were built before you asked the question.
PRE-JOINED DEALUNIFIED SCHEMAONE API SURFACE
The Prompt
Copy. Paste.
a Lead Generation Agent
Two steps. Your data, your results, under 60 seconds.
01install
Connect the Airbyte Agent MCP02copy and run
I want to identify prospects by combining Salesforce, Mailchimp, and HubSpot data, then report back.
SETUP
You have Airbyte's MCP, wiring up 5+ tools you can query in plain language.
WORKFLOW
link Salesforce, Mailchimp, and HubSpot, query CRM, Data Providers (ZoomInfo, Clearbit), Marketing Automation (Marketo, Pardot), Web Forms, fold it onto the deal, then rank. If a connector is missing, follow the prompt. A one-off connect step.
TASK
Identify prospects, enrich data, score leads, route to sales, track engagement. Return one digest ranked by urgency, top risks called out, a next step on each.The Outcome
Identify prospects on demand: 2 hours of effort, ~60 seconds of agent.
10x
Faster
10x speed: lead generation turns a 2-hour forecast into under a minute.
90%
Cheaper to run
~90% cheaper: Lead Generation reuses the 5 connectors you already pay for.
3 -> 1
Tools, one query
3 -> 1: lead generation answers Salesforce, Mailchimp, and HubSpot in a single query.
Based on internal benchmarks comparing Context Store queries to sequential API calls across equivalent datasets.
01 · Output
Risk-scored output
Every deal scored 1-10, so lead generation surfaces what needs you first instead of an alphabetized list.
02 · Signal
Reality-check flags
When your comms layer and your system of record disagree on identify prospects, the gap is flagged. Not averaged into a guess.
03 · Context
Inline evidence
Each line carries its evidence. Enrich data pulled from Mailchimp and HubSpot. Right where you read it.
04 · Action
One move per line
Every row ends in a move: lead generation tells you the owner and the move.
05 · Brief
Paste-ready output
Hand the digest straight to the forecast. Every figure traces back to Salesforce, Mailchimp, and HubSpot.
Keep going. More sales agents from here
view All use casesSales Collateral Finder Agent
Your forecast is only as fresh as the slowest tab. Reps waste 30% of their time searching for content. Yet the inputs sit split across Salesforce + Gong + Slack.
AI Calling Platforms
Your forecast is only as fresh as the slowest tab. Call insights improve win rates by 15%. Yet the inputs sit split across Salesforce + Gong + HubSpot.
Sales Quote Automation
Your forecast is only as fresh as the slowest tab. Complex quotes take hours manually. Yet the inputs sit split across HubSpot, Zoho CRM, and Salesforce.
Common questions
Didn't find your answer? Please don't hesitate to reach out.
What does Lead Generation cost to run?
It rides the 5 connectors you already license. No seats, no glue code, no infra to identify prospects.
Which clients run lead generation?
Claude and other MCP-aware agents. Each points at the same Salesforce, Mailchimp, and HubSpot connectors lead generation uses.
Can I tweak what Lead Generation returns?
Edit the TASK line. Change the ranking, the digest format, or which of Salesforce, Mailchimp, and HubSpot it leans on.
What if a deal shows up in two of Salesforce, Mailchimp, and HubSpot?
The shared key de-dupes it. Lead generation keeps one deal with CRM merged across sources.
Lead Generation is one prompt away from Mailchimp, HubSpot, and Salesforce.
50+ connectors including Salesforce, Mailchimp, and HubSpot are ready. Give lead generation the access to identify prospects.
