Migrating data from Hubspot to BigQuery can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

1. set up HubSpot as a source connector (using Auth, or usually an API key)
2. set up BigQuery as a destination connector
3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is HubSpot

A platform focused on sales and inbound marketing, Hubspot helps businesses optimize their online marketing strategies for greater visibility to attract more visitors, collect leads, and convert prospects into customers. HubSpot provides a variety of essential services and strategies to move businesses forward, including social media and email marketing, website content management, search engine optimization, blogging, and analytics and reporting. Hubspot is an all-around solution for business teams to grow their customer base through effective marketing.

What is BigQuery

BigQuery is an enterprise data warehouse that draws on the processing power of Google Cloud Storage to enable fast processing of SQL queries through massive datasets. BigQuery helps businesses select the most appropriate software provider to assemble their data, based on the platforms the business uses. Once a business’ data is acculumated, it is moved into BigQuery. The company controls access to the data, but BigQuery stores and processes it for greater speed and convenience.

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Prerequisites

1. A HubSpot account to transfer your customer data automatically from.
2. A BigQuery account.
3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including HubSpot and BigQuery, for seamless data migration.

When using Airbyte to move data from HubSpot to BigQuery, it extracts data from HubSpot using the source connector, converts it into a format BigQuery can ingest using the provided schema, and then loads it into BigQuery via the destination connector. This allows businesses to leverage their HubSpot data for advanced analytics and insights within BigQuery , simplifying the ETL process and saving significant time and resources.

Step 1: Set up HubSpot as a source connector

1. First, navigate to the HubSpot source connector page on Airbyte's website.

2. Click on the "Add Source" button to begin the process of adding your HubSpot credentials.

3. Enter a name for your HubSpot source connector and click on the "Next" button.

4. You will be prompted to enter your HubSpot API key. To obtain your API key, log in to your HubSpot account and navigate to the "Settings" page. From there, click on "Integrations" and then "API key." Copy the API key and paste it into the Airbyte connector page.

5. Next, select the HubSpot objects you want to replicate. You can choose from contacts, companies, deals, and more.

6. Once you have selected the objects you want to replicate, click on the "Test" button to ensure that your credentials are working properly.

7. If the test is successful, click on the "Create Source" button to finalize the process.

8. Your HubSpot source connector is now set up and ready to use. You can begin replicating data from your HubSpot account to your destination of choice.

Step 2: Set up BigQuery as a destination connector

1. First, navigate to the Airbyte dashboard and select the "Destinations" tab on the left-hand side of the screen.

2. Scroll down until you find the "BigQuery" destination connector and click on it.

3. Click the "Create Destination" button to begin setting up your BigQuery.

4. Enter your Google Cloud Platform project ID and service account credentials in the appropriate fields.

5. Next, select the dataset you want to use for your destination and enter the table prefix you want to use.

6. Choose the schema mapping for your data, which will determine how your data is organized in BigQuery.

7. Finally, review your settings and click the "Create Destination" button to complete the setup process.

8. Once your destination is created, you can begin configuring your source connectors to start syncing data to BigQuery.

9. To do this, navigate to the "Sources" tab on the left-hand side of the screen and select the source connector you want to use.

10. Follow the prompts to enter your source credentials and configure your sync settings.

11. When you reach the "Destination" step, select your BigQuery from the dropdown menu and choose the dataset and table prefix you want to use.

12. Review your settings and click the "Create Connection" button to start syncing data from your source to your BigQuery.

Step 3: Set up a connection to sync your data from Hubspot to BigQuery

Once you've successfully connected HubSpot as a data source and BigQuery as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
2. Choose your source: Select HubSpot from the dropdown list of your configured sources.
3. Select your destination: Choose BigQuery from the dropdown list of your configured destinations.
4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
5. Select the data to sync: Choose the specific HubSpot objects you want to import data from towards BigQuery. You can sync all data or select specific tables and fields.
6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from HubSpot to BigQuery according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your BigQuery data warehouse is always up-to-date with your HubSpot data.

Use Cases to transfer your HubSpot data to BigQuery

Integrating data from HubSpot to BigQuery provides several benefits. Here are a few use cases:

1. Advanced Analytics: BigQuery's powerful data processing capabilities enable you to perform complex queries and data analysis on your HubSpot data, extracting insights that wouldn't be possible within HubSpot alone.
2. Data Consolidation: If you're using multiple other sources along with HubSpot, syncing to BigQuery allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
3. Historical Data Analysis: HubSpot has limits on historical data. Syncing data to BigQuery allows for long-term data retention and analysis of historical trends over time.
4. Data Security and Compliance: BigQuery provides robust data security features. Syncing HubSpot data to BigQuery ensures your data is secured and allows for advanced data governance and compliance management.
5. Scalability: BigQuery can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding HubSpot data.
6. Data Science and Machine Learning: By having HubSpot data in BigQuery, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
7. Reporting and Visualization: While HubSpot provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to BigQuery, providing more advanced business intelligence options. If you have a HubSpot table that needs to be converted to a BigQuery table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

1. Configure a HubSpot account as an Airbyte data source connector.
2. Configure BigQuery as a data destination connector.
3. Create an Airbyte data pipeline that will automatically be moving data directly from HubSpot to BigQuery after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!