How to load data from Pardot to Snowflake destination

Learn how to use Airbyte to synchronize your Pardot data into Snowflake destination within minutes.

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Set up a Pardot connector in Airbyte

Connect to Pardot or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Snowflake destination for your extracted Pardot data

Select Snowflake destination where you want to import data from your Pardot source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Pardot to Snowflake destination in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Pardot as a source connector (using Auth, or usually an API key)
set up Snowflake destination as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Pardot

Pardot is a marketing automation platform that helps businesses streamline their marketing efforts and generate more leads. It offers a range of tools and features, including email marketing, lead scoring, lead nurturing, and analytics. With Pardot, businesses can create targeted campaigns that reach the right audience at the right time, and track their performance to optimize their marketing strategies. The platform also integrates with Salesforce, allowing businesses to seamlessly manage their sales and marketing efforts in one place. Overall, Pardot is designed to help businesses improve their marketing ROI and drive growth.

What is Snowflake destination

A cloud data platform, Snowflake Data Cloud provides a warehouse-as-a-service built specifically for the cloud. The Snowflake platform is designed to empower many types of data workloads, and offers secure, immediate, governed access to a comprehensive network of data. Snowflake’s innovative technology goes above the capabilities of the ordinary database, supplying users all the functionality of database storage, query processing, and cloud services in one package.

Integrate Pardot with Snowflake destination in minutes

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Prerequisites

A Pardot account to transfer your customer data automatically from.
A Snowflake destination account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Pardot and Snowflake destination, for seamless data migration.

When using Airbyte to move data from Pardot to Snowflake destination, it extracts data from Pardot using the source connector, converts it into a format Snowflake destination can ingest using the provided schema, and then loads it into Snowflake destination via the destination connector. This allows businesses to leverage their Pardot data for advanced analytics and insights within Snowflake destination, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Pardot as a source connector

1. First, log in to your Pardot account and navigate to the ""Settings"" tab.
2. Click on ""Connectors"" and then select ""Add Connector.""
3. Choose ""API User Key"" as the connector type and give it a name.
4. Generate an API user key by clicking on ""Generate User Key"" and copy it.
5. In Airbyte, navigate to the ""Sources"" tab and click on ""New Source.""
6. Select ""Pardot"" as the source type and give it a name.
7. Paste the API user key into the ""API User Key"" field.
8. Enter your Pardot username and password in the appropriate fields.
9. Click on ""Test Connection"" to ensure that the connection is successful.
10. If the test is successful, click on ""Create Source"" to save the configuration.
11. You can now use the Pardot source connector in Airbyte to extract data from your Pardot account.

Step 2: Set up Snowflake destination as a destination connector

1. First, navigate to the Airbyte website and log in to your account.

2. Once you are logged in, click on the "Destinations" tab on the left-hand side of the screen.

3. Scroll down until you find the Snowflake Data Cloud destination connector and click on it.

4. You will be prompted to enter your Snowflake account information, including your account name, username, and password.

5. After entering your account information, click on the "Test" button to ensure that the connection is successful.

6. If the test is successful, click on the "Save" button to save your Snowflake Data Cloud destination connector settings.

7. You can now use the Snowflake Data Cloud destination connector to transfer data from your Airbyte sources to your Snowflake account.

8. To set up a data transfer, navigate to the "Sources" tab on the left-hand side of the screen and select the source you want to transfer data from.

9. Click on the "Create New Connection" button and select the Snowflake Data Cloud destination connector as your destination.

10. Follow the prompts to set up your data transfer, including selecting the tables or data sources you want to transfer and setting up any necessary transformations or mappings.

11. Once you have set up your data transfer, click on the "Run" button to start the transfer process.

Step 3: Set up a connection to sync your Pardot data to Snowflake destination

Once you've successfully connected Pardot as a data source and Snowflake destination as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Pardot from the dropdown list of your configured sources.
Select your destination: Choose Snowflake destination from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Pardot objects you want to import data from towards Snowflake destination. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Pardot to Snowflake destination according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Snowflake destination data warehouse is always up-to-date with your Pardot data.

Use Cases to transfer your Pardot data to Snowflake destination

Integrating data from Pardot to Snowflake destination provides several benefits. Here are a few use cases:

Advanced Analytics: Snowflake destination’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Pardot data, extracting insights that wouldn't be possible within Pardot alone.
Data Consolidation: If you're using multiple other sources along with Pardot, syncing to Snowflake destination allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Pardot has limits on historical data. Syncing data to Snowflake destination allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Snowflake destination provides robust data security features. Syncing Pardot data to Snowflake destination ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Snowflake destination can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Pardot data.
Data Science and Machine Learning: By having Pardot data in Snowflake destination, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Pardot provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Snowflake destination, providing more advanced business intelligence options. If you have a Pardot table that needs to be converted to a Snowflake destination table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Pardot account as an Airbyte data source connector.
Configure Snowflake destination as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Pardot to Snowflake destination after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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How to Sync Pardot to Snowflake destination Manually

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FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Pardot?

What data can you extract from Pardot?

Pardot's API provides access to a wide range of data related to marketing automation and lead management. The following are the categories of data that can be accessed through Pardot's API:

1. Prospects: Information about individual leads, including their contact details, activity history, and lead score.

2. Campaigns: Details about marketing campaigns, including their status, performance metrics, and associated assets.

3. Lists: Information about lists of prospects, including their size, membership criteria, and segmentation rules.

4. Emails: Details about email campaigns, including their content, delivery status, and engagement metrics.

5. Forms: Information about web forms used to capture lead data, including their design, submission data, and conversion rates.

6. Landing Pages: Details about landing pages used to drive lead generation, including their design, traffic sources, and conversion rates.

7. Tags: Information about tags used to categorize prospects, campaigns, and other marketing assets.

8. Users: Details about Pardot users, including their roles, permissions, and activity history.

9. Custom Objects: Information about custom objects created in Pardot, including their fields, records, and relationships with other objects.

Overall, Pardot's API provides a comprehensive set of data that can be used to optimize marketing campaigns, improve lead management, and drive business growth.

How do I transfer data from Pardot?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up Pardot to Snowflake Data Cloud as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Pardot to Snowflake Data Cloud and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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Warehouses and Lakes

Marketing Analytics

How to load data from Pardot to Snowflake destination

Learn how to use Airbyte to synchronize your Pardot data into Snowflake destination within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

TL;DR

What is Pardot

What is Snowflake destination

Prerequisites

Step 1: Setup Pardot

Step 2: Setup Snowflake destination

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between Pardot and Snowflake destination

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up Pardot as a source connector (using Auth, or usually an API key)
set up Snowflake destination as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Pardot

What is Snowflake destination

Integrate Pardot with Snowflake destination in minutes

Try for free now

Prerequisites

A Pardot account to transfer your customer data automatically from.
A Snowflake destination account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.