Snapchat is a messaging app that enables people to send text, photo, and video messages one-on-one or via group messaging. Some posts disappear quickly, while other features allow 24-hour replay or the ability to save. It offers a unique spin on marketing strategies, as it is not the traditional business marketing platform. For businesses that want to present their brand with personality, think outside-the-box, and have a little less ad competition for their post, Snapchat Marketing is the perfect solution.
BigQuery is an enterprise data warehouse that draws on the processing power of Google Cloud Storage to enable fast processing of SQL queries through massive datasets. BigQuery helps businesses select the most appropriate software provider to assemble their data, based on the platforms the business uses. Once a business’ data is acculumated, it is moved into BigQuery. The company controls access to the data, but BigQuery stores and processes it for greater speed and convenience.
1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.
2. Click on the "Add Source" button and select "Snapchat Marketing" from the list of available connectors.
3. Enter a name for the connector and click on the "Create" button.
4. In the "Configure Source" page, enter your Snapchat Marketing credentials, including your username and password.
5. Click on the "Test Connection" button to ensure that the credentials are correct and the connection is successful.
6. Once the connection is successful, select the data you want to replicate from Snapchat Marketing and click on the "Save & Continue" button.
7. In the "Configure Destination" page, select the destination where you want to replicate the data from Snapchat Marketing.
8. Click on the "Create Connection" button to complete the process.
Note: It is important to ensure that your Snapchat Marketing account has the necessary permissions to access the data you want to replicate. Additionally, it is recommended to review the documentation provided by Airbyte for more detailed instructions on how to configure the Snapchat Marketing connector.
1. First, navigate to the Airbyte dashboard and select the "Destinations" tab on the left-hand side of the screen.
2. Scroll down until you find the "BigQuery" destination connector and click on it.
3. Click the "Create Destination" button to begin setting up your BigQuery destination.
4. Enter your Google Cloud Platform project ID and service account credentials in the appropriate fields.
5. Next, select the dataset you want to use for your destination and enter the table prefix you want to use.
6. Choose the schema mapping for your data, which will determine how your data is organized in BigQuery.
7. Finally, review your settings and click the "Create Destination" button to complete the setup process.
8. Once your destination is created, you can begin configuring your source connectors to start syncing data to BigQuery.
9. To do this, navigate to the "Sources" tab on the left-hand side of the screen and select the source connector you want to use.
10. Follow the prompts to enter your source credentials and configure your sync settings.
11. When you reach the "Destination" step, select your BigQuery destination from the dropdown menu and choose the dataset and table prefix you want to use.
12. Review your settings and click the "Create Connection" button to start syncing data from your source to your BigQuery destination.
With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.
We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:
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Frequently Asked Questions
Snapchat Marketing's API provides access to various types of data that can be used for marketing purposes. The categories of data that can be accessed through the API are as follows:
1. Ad performance data: This includes data related to the performance of ads such as impressions, clicks, and conversions.
2. Audience data: This includes data related to the audience such as demographics, interests, and behaviors.
3. Campaign data: This includes data related to the campaigns such as budget, schedule, and targeting.
4. Creative data: This includes data related to the creative such as ad format, ad type, and ad size.
5. Location data: This includes data related to the location such as geofilters, geotags, and location-based targeting.
6. Engagement data: This includes data related to the engagement such as views, shares, and comments.
7. Conversion data: This includes data related to the conversion such as app installs, website visits, and purchases.
Overall, the Snapchat Marketing API provides a comprehensive set of data that can be used to optimize marketing campaigns and improve ROI.