Salesforce only knows its half.
Salesforce tracks crm, but can't see verify contact info. So what you read there is already partial.
Build a Lead Enrichment Agent withSalesforce, Gmail, and HubSpot
The data for your forecast already exists in Salesforce, Gmail, and HubSpot. The problem is no one view joins it. 20% of CRM data decays annually.
Lead Enrichment runs on deal data split across 3 tools.
The forecast pays for it.
The forecast pays for it.
The Gmail side stays separate.
Verify contact info from Gmail sits in its own tab while Salesforce carries crm. Nobody joins them.
HubSpot knows before you do.
Append firmographics lands in HubSpot hours early. Too far from Salesforce to change the forecast in time.
Under The Hood
Enhance lead data from Salesforce, Gmail, and HubSpot in one prompt, nothing to stitch. Already connected.
01
Pull enhance lead data from Salesforce (system of record)
CRM
02
Query verify contact info from Gmail (comms layer)
Data Enrichment Services (Clearbit, ZoomInfo, Apollo)
03
Check append firmographics from HubSpot (system of record)
Email Verification
output
Agent-ready output
Lead Enrichment's readout: Enhance lead data, verify contact info, append firmographics, score quality, sync to CRM. Sorted by what needs you first.
The Context Store
CRM and the rest of Salesforce, Gmail, and HubSpot, already one record.
Before the prompt runs, the Context Store has matched CRM, Data Enrichment Services (Clearbit, ZoomInfo, Apollo), Email Verification, Social Media from Salesforce, Gmail, and HubSpot and 2 more onto one deal record. Lead enrichment just reads it, no ID-stitching.
Your agent queries one surface instead of three APIs. Faster responses, lower cost per query, and results that work because the relationships were built before you asked the question.
PRE-JOINED DEALUNIFIED SCHEMAONE API SURFACE
The Prompt
Copy. Paste.
a Lead Enrichment Agent
Two steps. Your data, your results, under 60 seconds.
01install
Connect the Airbyte Agent MCP02copy and run
I want to enhance lead data by combining Salesforce, Gmail, and HubSpot data, then report back.
SETUP
The Agent MCP is connected to 5+ systems; query them directly, no API code.
WORKFLOW
connect Salesforce, Gmail, and HubSpot -> read CRM, Data Enrichment Services (Clearbit, ZoomInfo, Apollo), Email Verification, Social Media -> merge into one deal view -> rank and explain. Each unconnected source is a one-time browser auth away.
TASK
Enhance lead data, verify contact info, append firmographics, score quality, sync to CRM, then give me a single readout: sorted by what needs me first, each line with the why and the move.The Outcome
Lead Enrichment in a single pass. No 2-hour tab marathon. Now your agent can fix it.
10x
Faster
10x speed: lead enrichment turns a 2-hour forecast into under a minute.
90%
Cheaper to run
~90% cheaper: Lead Enrichment reuses the 5 connectors you already pay for.
3 -> 1
Tools, one query
3 sources, 1 prompt: Salesforce, Gmail, and HubSpot reconciled before lead enrichment runs.
Based on internal benchmarks comparing Context Store queries to sequential API calls across equivalent datasets.
01 · Output
Risk-scored output
Lead Enrichment ranks each deal by risk, not by name. The top of the list is where to start.
02 · Signal
Reality-check flags
Salesforce vs Gmail mismatches on enhance lead data get called out so you decide, not the math.
03 · Context
The why, attached
Verify contact info from Gmail and HubSpot sits beside each item, letting you enhance lead data without switching tabs.
04 · Action
Tells you what to do
Lead Enrichment closes each deal with a recommendation. The play and the person to run it. Ready to run.
05 · Brief
Built to enhance lead data
Hand the readout straight to the forecast. Every figure traces back to Salesforce, Gmail, and HubSpot.
After Lead Enrichment: more sales agents to build
view All use casesLead Generation Agent
Sales teams run forecasts on stale, scattered data: Mailchimp, HubSpot, and Salesforce each hold a piece, none hold the whole. Stale leads waste sales time.
Expansion Revenue Signal Agent
The data for your forecast already exists in Stripe + Salesforce + Gong. The problem is no one view joins it. Approaching a customer about an upgrade when they're hitting limits has 3x the success rate of cold outreach.
Predictive Sales Forecasting
Use ML to predict deal outcomes shouldn't take a morning of tab-switching across Salesforce, Gong, and Zendesk Support. Traditional forecasting relies on gut feel.
Common questions
Didn't find your answer? Please don't hesitate to reach out.
What if a deal shows up in two of Salesforce, Gmail, and HubSpot?
The shared key de-dupes it. Lead enrichment keeps one deal with CRM merged across sources.
What does Lead Enrichment cost to run?
It rides the 5 connectors you already license. No seats, no glue code, no infra to enhance lead data.
How do I trust the forecast?
Lead Enrichment cites a source per line. CRM from Salesforce, the rest from Gmail and HubSpot. So any figure traces back.
Can Lead Enrichment run on a schedule?
Yes, schedule it and the readout arrives before the forecast starts, so enhance lead data happens hands-free.
Your sales data already lives in Salesforce, Gmail, and HubSpot. Let lead enrichment use it.
50+ connectors including Salesforce, Gmail, and HubSpot are ready. Give lead enrichment the access to enhance lead data.
