Sync from Google Analytics 4 (GA4) to Microsoft PowerBI

with open data movement

Extract and load (ELT) your Google Analytics 4 (GA4) data into Microsoft PowerBI in minutes with our open-source data integration connector.

Eliminate the time you spend on building and maintaining your data pipelines by integrating your data with Airbyte instead.
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Start syncing data from Google Analytics 4 (GA4) to Microsoft PowerBI in three easy steps

1

Setup a Google Analytics 4 (GA4) connector in Airbyte

Connect to Google Analytics 4 (GA4) or one of 400 Airbyte data sources through simple account authentication

2

Set up Microsoft PowerBI as the destination connector

Connect to Microsoft PowerBI or one of 50+ Airbyte data destinations through simple account authentication

3

Sync your Data

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in Microsoft PowerBI you want that data to be loaded.

LOVED by 10,000 (DATA) ENGINEERS

Ship more quickly with the only solution that fits ALL your needs.

As your tools and edge cases grow, you deserve an extensible and open ELT solution that eliminates the time you spend on building and maintaining data pipelines

Leverage the largest catalog of  connectors

Airbyte’s catalog of 300+ pre-built, no-code connectors is the largest in the industry and is doubling every year, thanks to its open-source community, while closed-source catalogs have plateaued.

Cover your custom needs with our extensibility

Build custom connectors in 10 min with our Connector Development Kit (CDK), and get them maintained by us or our community. Add them to Airbyte to enable your whole team to leverage them.
Customize ANY Airbyte connectors to address Your custom needs. Our connector’s code is open-source, so you can edit it as you see fit.

Reliability at every level

Airbyte ensure your team’s time is no longer time spent on maintenance with our reliability SLAs on our GA connectors.
Airbyte will also give you visibility and control of your data freshness at the stream level for all your connections.

It’s never been easier to integrate your Google Analytics 4 (GA4) data into Microsoft PowerBI

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Self-host the leading open-source data movement platform with the largest catalog of ELT connectors.

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The easiest way to address all your ELT needs. Largest catalog of connectors, all customizable.

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The best way to run Airbyte in self-hosted, with services and features that drive reliability, scalability, and compliance.
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Why choose Airbyte as the backbone of your data infrastructure?

Keep your data engineering costs in check

Building and maintaining custom connectors have become 5x easier with Airbyte. Enable your data engineering teams to focus on projects that are more valuable to your business.
Given 44% of data teams are spent on maintaining brittle in-house connectors, this is a new level of internal resources that you get back.

Get Airbyte hosted where you need it to be

Airbyte helps you deploy your pipelines in production with two deployment options for the data plane:
  • Airbyte Cloud: Have it hosted by us, with all the security you need (SOC2, ISO, GDPR, HIPAA Conduit).
  • Airbyte Enterprise: Have it hosted within your own infrastructure, so your data and secrets never leave it.

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With an average response rate of 10 minutes or less and a Customer Satisfaction score of 96/100, our team is ready to support your data integration journey all over the world.

Including for your Airbyte Open Source instance with our premium support.
Case study
Consolidating data silos at Fnatic

Fnatic, based out of London, is the world's leading esports organization, with a winning legacy of 16 years and counting in over 28 different titles, generating over 13m USD in prize money. Fnatic has an engaged follower base of 14m across their social media platforms and hundreds of millions of people watch their teams compete in League of Legends, CS:GO, Dota 2, Rainbow Six Siege, and many more titles every year.

FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Google Analytics 4 (GA4)?

Google Analytics is a web service that provides integrated analytical tools and essential statistics to aid companies in understanding data and performing search engine optimization (SEO) to improve marketing. Google Analytics provides a range of free marketing tools that help businesses track their website performance and gather insights from visitors. Analytics’ integration with other Google solutions like Google’s advertising and publishing products promotes a seamless workflow that saves time and increases efficiency and insights.

What is Microsoft PowerBI?

Microsoft Power BI is a business analytics tool that allows users to visualize and analyze data from various sources. It is a cloud-based service that provides interactive dashboards, reports, and data visualizations that can be shared across an organization. Power BI can connect to a wide range of data sources, including Excel spreadsheets, cloud-based and on-premises data sources, and third-party applications. With Power BI, users can create custom dashboards and reports that provide insights into their business data. The tool offers a range of visualization options, including charts, graphs, and maps, that can be customized to suit specific needs. Users can also create interactive reports that allow them to drill down into their data and explore it in more detail. Power BI also includes features for data modeling and data preparation, allowing users to clean and transform their data before visualizing it. The tool also includes machine learning capabilities that can be used to create predictive models and identify trends in data. Overall, Microsoft Power BI is a powerful tool for businesses looking to gain insights into their data and make data-driven decisions.

What data can you extract from Google Analytics 4 (GA4)?

Google Analytics API provides access to a wide range of data related to website traffic and user behavior. The following are the categories of data that can be accessed through the API:  

1. Audience data: This includes information about the demographics, interests, and behavior of website visitors.  

2. Acquisition data: This includes data related to how visitors are finding the website, such as through search engines, social media, or referral links.  

3. Behavior data: This includes data related to how visitors are interacting with the website, such as which pages they are visiting, how long they are staying on the site, and which actions they are taking.  

4. Conversion data: This includes data related to the goals and conversions on the website, such as the number of purchases, form submissions, or other desired actions.  

5. E-commerce data: This includes data related to online sales, such as revenue, average order value, and product performance.  

6. Real-time data: This includes data related to the current activity on the website, such as the number of active users and the pages they are currently viewing.  

Overall, the Google Analytics API provides a wealth of data that can be used to gain insights into website performance and user behavior.

How do I transfer data from Google Analytics 4 (GA4) to Microsoft PowerBI?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps: 
1. Set up Google Analytics 4 (GA4) as a source connector (using Auth, or usually an API key)
2. Set up Microsoft PowerBI as a destination connector
3. Define which data you want to transfer and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud. 

What are top ETL tools to extract data from

The most prominent ETL tools to transfer data from Google Analytics 4 (GA4) to Microsoft PowerBI include:
- Airbyte
- Fivetran
- StitchData
- Matillion
- Talend Data Integration
These tools help in extracting data from Google Analytics 4 (GA4) and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Microsoft PowerBI and other databases, data warehouses and data lakes, enhancing data management capabilities.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

Google Analytics 4 (GA4) to Microsoft PowerBI in minutes.

ETL your Google Analytics 4 (GA4) data into Microsoft PowerBI, in minutes, for free, with our open-source data integration connectors. In the format you need with post-load transformation.

We don't support the
Microsoft PowerBI
connector yet. Scroll down to upvote and prioritize it, or check our Connector Development Kit to build it within 2 hours.
We don't support the
Google Analytics 4 (GA4)
connector yet. Scroll down to upvote and prioritize it, or check our Connector Development Kit to build it within 2 hours.
We don't support the
Google Analytics 4 (GA4)
and
Microsoft PowerBI
connectors yet. Scroll down to upvote and prioritize them, or check our Connector Development Kit to build it within 2 hours.

Select the Google Analytics 4 (GA4) data that you want to replicate.

The Google Analytics 4 (GA4) source connector can be used to sync the following tables:

website_overview
Includes traffic_sources, pages, locations, monthly_active_users, four_weekly_active_users, two_weekly_active_users, weekly_active_users, daily_active_users, devices, and more.

About Google Analytics 4 (GA4)

Google Analytics is a web service that provides integrated analytical tools and essential statistics to aid companies in understanding data and performing search engine optimization (SEO) to improve marketing. Google Analytics provides a range of free marketing tools that help businesses track their website performance and gather insights from visitors. Analytics’ integration with other Google solutions like Google’s advertising and publishing products promotes a seamless workflow that saves time and increases efficiency and insights.

Start analyzing your Google Analytics 4 (GA4) data in minutes with the right data transformation

airbyte data transformation screenshot

Full control over the data

You select the data you want to replicate, and this for each destination you want to replicate your

Google Analytics 4 (GA4)

data to.

Normalized schemas

You can opt for getting the raw data, or to explode all nested API objects in separate tables.

Custom transformation via dbt

You can add any dbt transformation model you want and even sequence them in the order you need, so you get the data in the exact format you need at your cloud data warehouse, lake or data base.

Airbyte is designed to address 100% of your Microsoft PowerBI needs

calendar icon

Scheduled updates

Automate replications with recurring incremental updates to

Microsoft PowerBI

.

play
Replicate Salesforce data to Snowflake with incremental

Manual full refresh

Easily re-sync all your data when

Microsoft PowerBI

has been desynchronized from the data source.

Change Data Capture for databases

Ensure your database are up to date with log-based incremental replication.

play
Check how log replication works for PostgreSQL

About Microsoft PowerBI

Microsoft Power BI is a business analytics tool that allows users to visualize and analyze data from various sources. It is a cloud-based service that provides interactive dashboards, reports, and data visualizations that can be shared across an organization. Power BI can connect to a wide range of data sources, including Excel spreadsheets, cloud-based and on-premises data sources, and third-party applications. With Power BI, users can create custom dashboards and reports that provide insights into their business data. The tool offers a range of visualization options, including charts, graphs, and maps, that can be customized to suit specific needs. Users can also create interactive reports that allow them to drill down into their data and explore it in more detail. Power BI also includes features for data modeling and data preparation, allowing users to clean and transform their data before visualizing it. The tool also includes machine learning capabilities that can be used to create predictive models and identify trends in data. Overall, Microsoft Power BI is a powerful tool for businesses looking to gain insights into their data and make data-driven decisions.

Why Choose Airbyte for your Google Analytics 4 (GA4) and Microsoft PowerBI data integration

Airbyte is the new open-source ETL platform, and enables you to replicate your

Google Analytics 4 (GA4)

data in the destination of your choice, in minutes.

Maintenance-free

Heading

connector

Just authenticate your Google Analytics 4 (GA4) account and destination, and your new Google Analytics 4 (GA4) data integration will adapt to schema / API changes.

Extensible as open-sourced

With Airbyte, you can easily adapt the open-source Google Analytics 4 (GA4) ETL connector to your exact needs. All connectors are open-sourced.

No more security compliance issues​

Use Airbyte’s open-source edition to test your data pipeline without going through 3rd-party services. This will make your security team happy.

Normalized schemas​

Engineers can opt for raw data, analysts for normalized schemas. Airbyte offers several options that you can leverage with dbt.

Orchestration & scheduling​

Airbyte integrates with your existing stack. It can run with Airflow & Kubernetes and more are coming.

Monitoring & alerts on your terms​

Delays happen. We log everything and let you know when issues arise. Use our webhook to get notifications the way you want.

Google Analytics to Microsoft PowerBI in minutes

ETL your Google Analytics 4 (GA4) data into Microsoft PowerBI, in minutes, for free, with our open-source data integration connectors. In the format you need with post-load transformation.

We don't support the
Google Analytics 4 (GA4)
connector yet. Scroll down to upvote and prioritize it, or check our Connector Development Kit to build it within 2 hours.
We don't support the
Microsoft PowerBI
connector yet. Scroll down to upvote and prioritize it, or check our Connector Development Kit to build it within 2 hours.
We don't support the
Google Analytics 4 (GA4)
and
Microsoft PowerBI
connectors yet. Scroll down to upvote and prioritize them, or check our Connector Development Kit to build it within 2 hours.

Airbyte is designed to address 100% of your Google Analytics 4 (GA4) database needs.

Full control over the data

The 

Google Analytics 4 (GA4)

 source does not alter the schema present in your database. Depending on the destination connected to this source, however, the schema may be altered.

calendar icon

Scheduled updates

Automate replications with recurring incremental updates.

Log-based incremental replication

Ensure your database are up to date with log-based incremental replication.

play
Check how log replication works for PostgreSQL

About Google Analytics 4 (GA4)

Google Analytics is a web service that provides integrated analytical tools and essential statistics to aid companies in understanding data and performing search engine optimization (SEO) to improve marketing. Google Analytics provides a range of free marketing tools that help businesses track their website performance and gather insights from visitors. Analytics’ integration with other Google solutions like Google’s advertising and publishing products promotes a seamless workflow that saves time and increases efficiency and insights.

Start analyzing your Google Analytics 4 (GA4) data in minutes with the right data transformation

airbyte data transformation screenshot

Full control over the data

You select the data you want to replicate, and this for each destination you want to replicate your Google Analytics 4 (GA4) data to.

Normalized schemas

You can opt for getting the raw data, or to explode all nested API objects in separate tables.

Custom transformation via dbt

You can add any dbt transformation model you want and even sequence them in the order you need, so you get the data in the exact format you need at your cloud data warehouse, lake or data base.

Airbyte is designed to address 100% of your Microsoft PowerBI needs

calendar icon

Scheduled updates

Automate replications with recurring incremental updates to Microsoft PowerBI.

play
Replicate Salesforce data to Snowflake with incremental

Manual full refresh

Easily re-sync all your data when Microsoft PowerBI has been desynchronized from the data source.

Change Data Capture for databases

Ensure your database are up to date with log-based incremental replication.

play
Check how log replication works for PostgreSQL

About Microsoft PowerBI

Microsoft Power BI is a business analytics tool that allows users to visualize and analyze data from various sources. It is a cloud-based service that provides interactive dashboards, reports, and data visualizations that can be shared across an organization. Power BI can connect to a wide range of data sources, including Excel spreadsheets, cloud-based and on-premises data sources, and third-party applications. With Power BI, users can create custom dashboards and reports that provide insights into their business data. The tool offers a range of visualization options, including charts, graphs, and maps, that can be customized to suit specific needs. Users can also create interactive reports that allow them to drill down into their data and explore it in more detail. Power BI also includes features for data modeling and data preparation, allowing users to clean and transform their data before visualizing it. The tool also includes machine learning capabilities that can be used to create predictive models and identify trends in data. Overall, Microsoft Power BI is a powerful tool for businesses looking to gain insights into their data and make data-driven decisions.

Why choose Airbyte for your Google Analytics 4 (GA4) and Microsoft PowerBI data integration.

Airbyte is the new open-source ETL platform, and enables you to replicate your Google Analytics 4 (GA4) data in the destination of your choice, in minutes.

Maintenance-free

Heading

connector

Just authenticate your

Google Analytics 4 (GA4)

account and destination, and your new

Google Analytics 4 (GA4)

data integration will adapt to schema / API changes.

Extensible as open-sourced

With Airbyte, you can easily adapt the open-source

Google Analytics 4 (GA4)

ETL connector to your exact needs. All connectors are open-sourced.

No more security compliance issues​

Use Airbyte’s open-source edition to test your data pipeline without going through 3rd-party services. This will make your security team happy.

Normalized schemas​

Engineers can opt for raw data, analysts for normalized schemas. Airbyte offers several options that you can leverage with dbt.

Orchestration & scheduling​

Airbyte integrates with your existing stack. It can run with Airflow & Kubernetes and more are coming.

Monitoring & alerts on your terms​

Delays happen. We log everything and let you know when issues arise. Use our webhook to get notifications the way you want.