Data Integration for Cosmetics and Beauty

Connect fragmented beauty systems—e-commerce, POS, inventory, CRM—for unified product data, instant stock visibility, and personalized customer experiences.

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Industry-Specific Outcomes

Instant inventory sync across DTC, retail, and marketplaces

Customer 360 with skin type, preferences, and purchase history

Product master data for shade variants and ingredient lists

Batch tracking and expiration management for regulatory compliance

Marketing attribution across social, email, and influencer campaigns

Data engineering resources

Popular Connector Workflows

Source System

Destination

Use Case

Shopify

BigQuery

E-commerce analytics and inventory optimization

Salesforce

Snowflake

Customer 360 with beauty profiles and preferences

Instagram

BigQuery

Social engagement and influencer campaign tracking

Facebook Marketing

BigQuery

Marketing attribution and campaign ROI analysis

Klaviyo

BigQuery

Email performance and replenishment campaign tracking

Cosmetics Data Stack Architecture

Connect e-commerce, POS, inventory, and customer data for unified beauty retail analytics.

Our business deals with a lot of PII data, and we didn't want to waste hours trying to find out where and how third-party solutions are storing our data. With Airbyte, we could just push a few buttons, allow API access, and bring all the data into Google BigQuery. Now, we can easily tell how any customer entered our platform, how much they cost, and their ROI.