Data Activation
Real data movement goes both ways. Data sitting in your warehouse flows back to your technology stack, improving your team's decision-making.Available in Salesforce, Hubspot and Customer.io

Keep data in operational tools fresh
Don't let data lie unused in a data warehouse. Data activation in Airbyte lets you feed data to your SaaS tooling from the warehouse to ensure you make timely decisions.

Operationalize workflows
No more sitting on insights and KPIs. Integrate data activation with your SaaS workflows - set up triggers for metrics that set off automated actions and reminders, increasing operational efficiency

Democratize data with actionable insights
Instead of extracting and dumping data in a location only data analysts and scientists can use it, drive data to SaaS tools so that users in all business units can access and act upon the information.

Delivering value across industries

Operationalize outbound for sales teams
Initiate notification triggers for crucial customer KPIs as soon as they are reached within the data warehouse, instead of relying on weekly dashboard refreshes or reports from analysts.

Marketing teams use data activation to scale campaigns
Marketing campaigns using activated data feeds can operate independently and reactively to changes in key metrics within the warehouse, instead or relying on manual user input.

Deliver better customer experiences from support teams
Activated data gives customer service teams real-time insights to resolve issues quickly and understand individual needs more deeply, for a superior customer experience that inspires loyalty and retention.