Data Integration for Online and Mail Order Retail

Unify customer data, inventory, and orders across e-commerce platforms, payment gateways, and marketing tools. Build data pipelines that power analytics and personalization.

Industry-Specific Outcomes

Unified customer 360 profiles across e-commerce and CRM platforms

Instant inventory synchronization across all sales channels

Omnichannel order management and fulfillment tracking dashboards

Payment gateway reconciliation with accounting and ERP systems

Customer behavior analytics for personalization and campaign targeting

Data engineering resources

Popular Connector Workflows

Source System
Destination
Use Case
Shopify
BigQuery
Customer analytics and behavioral segmentation for targeted marketing
Stripe
Snowflake
Transaction analytics and revenue reporting with payment reconciliation
WooCommerce
BigQuery
Sales performance tracking and inventory demand forecasting
Amazon Seller Partner
Snowflake
Multi-channel sales analytics and marketplace performance monitoring
Klaviyo
BigQuery
Email marketing campaign performance and customer engagement analysis

E-commerce Data Pipeline Architecture

Streamline data from commerce platforms, payment gateways, and marketing tools into unified analytics destinations for up-to-date insights.

What's different from Stitch Data or Informatica is the way that we can configure Airbyte connections and Airbyte entities through code. That's a huge plus to us as data engineers, because we are used to checking code and being able to manage changes from Github. With Airbyte, we were able to pull down all the historical payment information from Shopify and Stripe within one week.
Amy Zhao
,
Senior Manager, Data Engineering
,
Peloton

Compliance Considerations

  • PCI-DSS v4.0 compliant for secure payment data handling

  • GDPR-ready with encryption and data subject rights automation

  • CCPA compliance with automated consumer request handling

  • SOC 2 Type II certified security and audit controls

Recommended Connectors

See all connectors

Shopify

E-commerce platform for order, customer, and product data

Stripe

Payment processing and transaction data

Amazon Seller Partner

Marketplace sales, inventory, and fulfillment data

Klaviyo

Email marketing and customer engagement analytics

Snowflake destination

Data warehouse for retail analytics and reporting

BigQuery

Data warehouse for business intelligence and analytics

Related Resources

Building an E-commerce Data Pipeline: A Hands-on Guide to Using Airbyte, dbt, Dagster and BigQuery

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Customer Segmentation Analytics Stack with Shopify, Airbyte, dbt, Dagster and BigQuery

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How to sync Stripe to Snowflake

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E-commerce Data Integration

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