Google Analytics is a web analytics service that tracks website traffic, user behaviour, and campaign performance, offering insights for SEO, marketing, and conversion optimization strategies.
Top companies trust Airbyte to centralize their Data
This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.
This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.
Set up a source connector to extract data from in Airbyte
Choose from one of 400 sources where you want to import data from. This can be any API tool, cloud data warehouse, database, data lake, files, among other source types. You can even build your own source connector in minutes with our no-code no-code connector builder.
Configure the connection in Airbyte
The Airbyte Open Data Movement Platform
The only open solution empowering data teams to meet growing business demands in the new AI era.
Leverage the largest catalog of connectors
Cover your custom needs with our extensibility
Free your time from maintaining connectors, with automation
- Automated schema change handling, data normalization and more
- Automated data transformation orchestration with our dbt integration
- Automated workflow with our Airflow, Dagster and Prefect integration
Reliability at every level
Ship more quickly with the only solution that fits ALL your needs.
As your tools and edge cases grow, you deserve an extensible and open ELT solution that eliminates the time you spend on building and maintaining data pipelines
Leverage the largest catalog of connectors
Cover your custom needs with our extensibility
Free your time from maintaining connectors, with automation
- Automated schema change handling, data normalization and more
- Automated data transformation orchestration with our dbt integration
- Automated workflow with our Airflow, Dagster and Prefect integration
Reliability at every level
Ship more quickly with the only solution that fits ALL your needs.
As your tools and edge cases grow, you deserve an extensible and open ELT solution that eliminates the time you spend on building and maintaining data pipelines
Leverage the largest catalog of connectors
Cover your custom needs with our extensibility
Free your time from maintaining connectors, with automation
- Automated schema change handling, data normalization and more
- Automated data transformation orchestration with our dbt integration
- Automated workflow with our Airflow, Dagster and Prefect integration
Reliability at every level
Move large volumes, fast.
Change Data Capture.
Security from source to destination.
We support the CDC methods your company needs
Log-based CDC
Timestamp-based CDC
Airbyte Open Source
Airbyte Cloud
Airbyte Enterprise
Why choose Airbyte as the backbone of your data infrastructure?
Keep your data engineering costs in check
Get Airbyte hosted where you need it to be
- Airbyte Cloud: Have it hosted by us, with all the security you need (SOC2, ISO, GDPR, HIPAA Conduit).
- Airbyte Enterprise: Have it hosted within your own infrastructure, so your data and secrets never leave it.
White-glove enterprise-level support
Including for your Airbyte Open Source instance with our premium support.
Airbyte supports a growing list of destinations, including cloud data warehouses, lakes, and databases.
Airbyte supports a growing list of destinations, including cloud data warehouses, lakes, and databases.
Airbyte supports a growing list of sources, including API tools, cloud data warehouses, lakes, databases, and files, or even custom sources you can build.
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FAQs
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Google Analytics is a web service that provides integrated analytical tools and essential statistics to aid companies in understanding data and performing search engine optimization (SEO) to improve marketing. Google Analytics provides a range of free marketing tools that help businesses track their website performance and gather insights from visitors. Analytics’ integration with other Google solutions like Google’s advertising and publishing products promotes a seamless workflow that saves time and increases efficiency and insights.
Google Analytics API provides access to a wide range of data related to website traffic and user behavior. The following are the categories of data that can be accessed through the API:
1. Audience data: This includes information about the demographics, interests, and behavior of website visitors.
2. Acquisition data: This includes data related to how visitors are finding the website, such as through search engines, social media, or referral links.
3. Behavior data: This includes data related to how visitors are interacting with the website, such as which pages they are visiting, how long they are staying on the site, and which actions they are taking.
4. Conversion data: This includes data related to the goals and conversions on the website, such as the number of purchases, form submissions, or other desired actions.
5. E-commerce data: This includes data related to online sales, such as revenue, average order value, and product performance.
6. Real-time data: This includes data related to the current activity on the website, such as the number of active users and the pages they are currently viewing.
Overall, the Google Analytics API provides a wealth of data that can be used to gain insights into website performance and user behavior.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Google Analytics is a web service that provides integrated analytical tools and essential statistics to aid companies in understanding data and performing search engine optimization (SEO) to improve marketing. Google Analytics provides a range of free marketing tools that help businesses track their website performance and gather insights from visitors. Analytics’ integration with other Google solutions like Google’s advertising and publishing products promotes a seamless workflow that saves time and increases efficiency and insights.
Google Analytics API provides access to a wide range of data related to website traffic and user behavior. The following are the categories of data that can be accessed through the API:
1. Audience data: This includes information about the demographics, interests, and behavior of website visitors.
2. Acquisition data: This includes data related to how visitors are finding the website, such as through search engines, social media, or referral links.
3. Behavior data: This includes data related to how visitors are interacting with the website, such as which pages they are visiting, how long they are staying on the site, and which actions they are taking.
4. Conversion data: This includes data related to the goals and conversions on the website, such as the number of purchases, form submissions, or other desired actions.
5. E-commerce data: This includes data related to online sales, such as revenue, average order value, and product performance.
6. Real-time data: This includes data related to the current activity on the website, such as the number of active users and the pages they are currently viewing.
Overall, the Google Analytics API provides a wealth of data that can be used to gain insights into website performance and user behavior.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Google Analytics is a web service that provides integrated analytical tools and essential statistics to aid companies in understanding data and performing search engine optimization (SEO) to improve marketing. Google Analytics provides a range of free marketing tools that help businesses track their website performance and gather insights from visitors. Analytics’ integration with other Google solutions like Google’s advertising and publishing products promotes a seamless workflow that saves time and increases efficiency and insights.
Google Analytics API provides access to a wide range of data related to website traffic and user behavior. The following are the categories of data that can be accessed through the API:
1. Audience data: This includes information about the demographics, interests, and behavior of website visitors.
2. Acquisition data: This includes data related to how visitors are finding the website, such as through search engines, social media, or referral links.
3. Behavior data: This includes data related to how visitors are interacting with the website, such as which pages they are visiting, how long they are staying on the site, and which actions they are taking.
4. Conversion data: This includes data related to the goals and conversions on the website, such as the number of purchases, form submissions, or other desired actions.
5. E-commerce data: This includes data related to online sales, such as revenue, average order value, and product performance.
6. Real-time data: This includes data related to the current activity on the website, such as the number of active users and the pages they are currently viewing.
Overall, the Google Analytics API provides a wealth of data that can be used to gain insights into website performance and user behavior.
1. Go to the Google Analytics website and log in to your account.
2. Click on the Admin button in the bottom left corner of the screen.
3. In the Admin section, click on the Account User Management option.
4. Click on the + button to add a new user.
5. Enter the email address associated with your Airbyte account and select the permissions you want to grant.
6. Click on the Add button to save the new user.
7. Go to the Airbyte website and navigate to the Sources page.
8. Click on the Google Analytics source connector.
9. Enter the credentials for your Google Analytics account, including the email address and password associated with the account.
10. Click on the Test button to ensure that the connection is working properly.
11. If the test is successful, click on the Save button to save the credentials and complete the setup process.
12. You can now use the Google Analytics source connector to import data from your Google Analytics account into Airbyte.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.
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