How AI Strategic Finance Leader Drivepoint Uses Airbyte to Boost Consumer Brand Profitability

Company Overview

In today’s fast-paced consumer markets, CFOs face mounting pressure to make data-driven decisions quickly. Drivepoint, an AI-powered strategic finance platform, is changing the game for leading brands by streamlining key workflows like scenario planning and forecasting.

Strategic Finance Challenges

CFOs of growing consumer brands consistently face obstacles to effective financial decision-making and planning, including:

Fragmented financial ecosystems: CFOs maintain forecasting models in Excel while critical business data remains trapped across dozens of platforms, including Shopify, Amazon, QuickBooks, NetSuite, Google Ads, and emerging channels like TikTok Shop

Limited scenario analysis capabilities: Finance teams lack time and tools to answer strategic questions like "If I spend $20,000 more on Google ads next month, how will that impact profitability?" due to manual data aggregation requirements

Complex scaling requirements: Transitioning from servicing $50-100M businesses to $500M-$1B enterprises demands handling increasingly complex, non-standard data sources

Drivepoint’s Airbyte-powered AI Solution

Drivepoint has built the go-to platform for AI-facilitated finance workflows like scenario-planning and serves leading brands like Curology, True Classic, and more. In scaling their platform, they needed a partner who could easily and quickly deliver AI-ready data from a variety of sources. Airbyte stood out and ultimately secured their partnership with its connector catalog, ease of use, and extensibility. 

Instant scale via a robust catalog

Airbyte handles the core consumer brand data ecosystem including Shopify, Amazon, QuickBooks, NetSuite, and Google Ads. This foundation allows Drivepoint to focus on their AI workloads rather than building an entire suite of connectors. In their business, integrations are essential and Airbyte shortens the time to value for a number of their important connectors.

AI-powered extensibility

For complex enterprise deals requiring unknown data sources, Drivepoint leverages Airbyte's flexibility via its custom connector capabilities. Whenever a prospect requests a connector that is not already Airbyte-supported, the team looks to the extensive tooling and frameworks to create new ones. As Drivepoint’s Product Lead, Franziska Ibscher, shared, she leveraged the AI connector builder to build these connectors which standard integration catalogs don't support.

Quantifiable Business Impact

Financial performance improvements

75% of customers increase profitability: Customers recognize a 6.7% median EBITDA% increase in Year 1 by leveraging the capabilities of Drivepoint’s platform.

Enhanced decision speed: CFOs gain hours back daily from automated data aggregation, enabling focus on high-value strategic finance activities rather than manual reporting tasks.

Strategic Implications for Data-Driven Finance

Drivepoint demonstrates how modern finance platforms must treat data integration as core product infrastructure for AI applications rather than auxiliary functionality. By leveraging Airbyte's ecosystem, Drivepoint transforms from a financial modeling tool into a comprehensive strategic finance platform.

Enabling 75% of one’s customers to improve the profitability is a result contributed by Airbyte's ability to aggregate previously siloed data sources into actionable financial insights. As Franziska notes, "Airbyte allows us to stay flexible" while scaling from hundreds of millions to billion-dollar enterprise clients.

For companies building out AI applications, the lesson is clear: choosing infrastructure that can adapt to unpredictable enterprise requirements isn't just about technical capability - it's about enabling business model evolution and competitive differentiation at scale.

Learn more at drivepoint.io or airbyte.com and if you want to see how you can leverage Airbyte to power your AI applications, connect with us here.