How to load data from LinkedIn Ads to BigQuery

Learn how to use Airbyte to synchronize your LinkedIn Ads data into BigQuery within minutes.

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Start syncing with Airbyte in 3 easy steps within 10 minutes

Set up a LinkedIn Ads connector in Airbyte

Connect to or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up BigQuery for your extracted LinkedIn Ads data

Select where you want to import data from your source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the LinkedIn Ads to BigQuery in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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Raman Singh

Tech Lead at Symend

Predictable, straightforward pricing model that simplified budgeting and significantly reduced overall spend

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Chase Zieman

Chief Data Officer

“Airbyte helped us accelerate our progress by years, compared to our competitors. We don’t need to worry about connectors and focus on creating value for our users instead of building infrastructure. That’s priceless. The time and energy saved allows us to disrupt and grow faster.”

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Rupak Patel

Operational Intelligence Manager

"With Airbyte, we could just push a few buttons, allow API access, and bring all the data into Google BigQuery. By blending all the different marketing data sources, we can gain valuable insights."

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How to Sync to Manually

Step 1: Access LinkedIn Ads API

To begin, you need to access LinkedIn's Ads API to retrieve your advertising data. First, ensure you have a LinkedIn Developer account. Create an application within the LinkedIn Developer Portal to obtain your Client ID and Client Secret. These credentials will be used to authenticate your requests to LinkedIn's APIs.

Step 2: Authenticate API Access

Use OAuth 2.0 to authenticate your API requests. You'll need to implement a mechanism to obtain an access token. Start by generating an authorization code through a user consent process. Exchange this code for an access token using LinkedIn's token endpoint. This token will allow you to interact with LinkedIn's APIs securely.

Step 3: Extract Data from LinkedIn Ads

Once authenticated, make API calls to LinkedIn Ads endpoints to extract the necessary data. Use the access token to request data such as campaign performance, ad statistics, and other relevant records. Depending on your needs, you might need to call multiple endpoints or paginate through results to gather all required data.

Step 4: Transform and Structure Data

After extracting the data, it's important to transform and structure it to fit your schema in BigQuery. LinkedIn's API response is typically in JSON format, so you may need to parse this data and convert it into a tabular format. Use scripting languages like Python or JavaScript to handle this transformation process.

Step 5: Prepare BigQuery Environment

Set up your BigQuery environment by creating a dataset and defining tables that align with the structure of your transformed data. Ensure that your Google Cloud Platform (GCP) project is active and you have the necessary permissions to create and manage datasets and tables within BigQuery.

Step 6: Load Data into BigQuery

Use Google Cloud's client libraries or command-line tools to load your structured data into BigQuery. If you're using Python, the `google-cloud-bigquery` library can be particularly useful. Convert your transformed data into a CSV or JSON file, and use a script to upload this data into BigQuery tables using the `load_table_from_file()` method.

Step 7: Schedule Regular Data Transfers

To maintain up-to-date data in BigQuery, automate the data extraction and loading process. Schedule regular jobs using cron jobs on a server or Google Cloud Functions to periodically extract new data from LinkedIn Ads API, transform it, and load it into BigQuery. This ensures your data warehouse remains current and reliable for analysis.

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By following these steps, you can effectively move data from LinkedIn Ads to BigQuery without relying on third-party connectors or integrations.