Data Integration for Consumer Goods Companies

Connect SAP, Salesforce, Shopify, and 400+ systems to unify sales, supply chain, and consumer data for faster decisions.

Industry-Specific Outcomes

Up-to-date supply chain control tower with multi-system visibility

Trade promotion optimization using integrated retailer and POS data

Unified customer 360 from e-commerce, CRM, and loyalty programs

Sales and operations planning with automated demand forecasting

Revenue growth management through pricing and assortment analytics

Data engineering resources

Popular Connector Workflows

Source System
Destination
Use Case
Shopify
Snowflake
E-commerce sales analytics and customer segmentation dashboards
Salesforce
BigQuery
Trade promotion effectiveness and retail execution analytics
Amazon Seller Partner
Snowflake
Marketplace performance tracking and inventory optimization
Stripe
BigQuery
Direct-to-consumer revenue reporting and payment analytics
Google Ads
Snowflake
Marketing spend optimization and customer acquisition tracking

Consumer Goods Data Pipeline Architecture

Integrate ERP, e-commerce, CRM, and supply chain data into cloud warehouses for unified analytics and insights.

What's different from Stitch Data or Informatica is the way that we can configure Airbyte connections and Airbyte entities through code. That's a huge plus to us as data engineers, because we are used to checking code and being able to manage changes from Github. With Airbyte, we were able to pull down all the historical payment information from Shopify and Stripe within one week.
Amy Zhao
,
Senior Manager, Data Engineering
,
Peloton

Compliance Considerations

  • GDPR and CCPA consumer data privacy controls

  • SOC 2 Type II security compliance

  • GS1 data synchronization standards

  • FDA traceability for food and beverage

Recommended Connectors

See all connectors

Shopify

for e-commerce sales and inventory data

Amazon Seller Partner

for marketplace sales and fulfillment data

Salesforce

for customer relationship and sales data

Square

for retail POS and payment transactions

Snowflake destination

for centralized analytics and reporting

BigQuery

for data warehousing and business intelligence

Related Resources

Supply Chain Data Integration

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E-Commerce Data Integration

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Customer Segmentation Analytics Stack with Shopify, Airbyte, dbt, Dagster and BigQuery

Read More

Retail Data Analytics

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Integrate Your Consumer Goods Data

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