Data Integration for Internet Companies

Unify behavioral data, advertising metrics, and customer interactions across platforms. Ensure GDPR compliance while powering timely analytics for growth.

Industry-Specific Outcomes

Continuous user behavior tracking across web and mobile

Multi-channel advertising attribution and ROI analysis

Customer 360 profiles from fragmented data sources

Product analytics dashboards for growth optimization

GDPR-compliant consent management and data deletion

Popular Connector Workflows

Source System
Destination
Use Case
Google Analytics
BigQuery
Web traffic analytics and conversion funnel analysis
Facebook Marketing
Snowflake
Ad campaign performance and attribution tracking
Mixpanel
PostgreSQL
Product usage metrics for feature adoption
Stripe
Redshift
Revenue analytics and subscription reporting
MongoDB
BigQuery
User profile consolidation and segmentation

Modern Internet Data Stack Architecture

Stream behavioral data from analytics platforms through Airbyte to cloud warehouses for timely insights and GDPR compliance.

Cart considered acquiring another company to solve our foundational ELT needs and bootstrap our data products line. After due diligence, we decided it wasn't part of our core value proposition. It was better to partner with Airbyte, rather than take on this burden ourselves. Ever since, we've been able to focus on transformative innovation in the retail data space, rather than ELT.
Chase Zieman
,
Chief Data Officer & Co-founder
,
Cart.com

Compliance Considerations

  • GDPR compliance with SCCs for cross-border transfers

  • CCPA/CPRA with consent propagation

  • AES-256 encryption for data at rest and transit

  • Automated deletion workflows for data subject rights

Recommended Connectors

See all connectors

Google Analytics

web traffic and user behavior analytics

Amplitude

product analytics and user engagement metrics

Facebook Marketing

social media advertising campaign data

Segment

customer data platform for event tracking

BigQuery

data warehouse for analytics and reporting

Snowflake destination

cloud data warehouse for centralized analytics

Related Resources

Extract Insights from Google Analytics 4 Using PyAirbyte

Collect Behavioral Data Guide

Google Ads to BigQuery

Behavioral Data Integration

Accelerate Internet Data Integration

Move faster with secure, compliant, and open-source data integration.