How to load data from Google Ads to BigQuery

Learn how to use Airbyte to synchronize your Google Ads data into BigQuery within minutes.

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Start syncing with Airbyte in 3 easy steps within 10 minutes

Set up a Google Ads connector in Airbyte

Connect to or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up BigQuery for your extracted Google Ads data

Select where you want to import data from your source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Google Ads to BigQuery in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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Raman Singh

Tech Lead at Symend

Predictable, straightforward pricing model that simplified budgeting and significantly reduced overall spend

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Chase Zieman

Chief Data Officer

“Airbyte helped us accelerate our progress by years, compared to our competitors. We don’t need to worry about connectors and focus on creating value for our users instead of building infrastructure. That’s priceless. The time and energy saved allows us to disrupt and grow faster.”

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Rupak Patel

Operational Intelligence Manager

"With Airbyte, we could just push a few buttons, allow API access, and bring all the data into Google BigQuery. By blending all the different marketing data sources, we can gain valuable insights."

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How to Sync to Manually

Step 1: Set Up Google Ads API Access

Begin by setting up access to the Google Ads API. Create a project in the Google Cloud Console and enable the Google Ads API. You'll need to create OAuth 2.0 credentials to authenticate your requests. Make sure to note down your client ID, client secret, and developer token from the Google Ads account.

Step 2: Install Google Ads API Client Library

Install the Google Ads API client library for your preferred programming language. This guide will focus on Python, but similar steps can be followed for other languages. Use pip to install the library:
```
pip install google-ads
```

Step 3: Authenticate and Authorize API Requests

Use the OAuth 2.0 credentials obtained in Step 1 to authenticate your API requests. You can use the `google-auth` library in Python to simplify this process. Ensure that your application has the necessary permissions to access the Google Ads account and retrieve data.

Step 4: Query Data from Google Ads

Use the Google Ads Query Language (GAQL) to construct queries that fetch the desired data from Google Ads. GAQL provides a SQL-like syntax to extract data such as campaign performance, keyword metrics, etc. Write a script that executes these queries using the Google Ads API client library.

Step 5: Transform Data for BigQuery Ingestion

Once you've retrieved the data from Google Ads, transform it into a format suitable for BigQuery ingestion. This involves converting the data into a structured table format, such as a CSV or JSON file. Ensure that the data types and schema align with your BigQuery dataset requirements.

Step 6: Load Data into BigQuery

Use the Google Cloud Storage (GCS) as an intermediary to load your data into BigQuery. First, upload your transformed data file to a GCS bucket. Then, use the BigQuery client library to load the data from GCS into your BigQuery dataset. Ensure that you have set up appropriate permissions for the GCS bucket and BigQuery dataset.

Step 7: Automate the Data Transfer Process

To automate the data transfer, you can set up a cron job or use Cloud Scheduler to regularly execute your script. This will ensure that your Google Ads data is consistently and automatically moved to BigQuery. Monitor the process and handle any exceptions or errors that might occur during execution to maintain data integrity.
By following these steps, you can effectively transfer data from Google Ads to BigQuery without relying on third-party connectors or integrations.