Data Integration for Online Media

Consolidate data from ad platforms, analytics tools, and CDPs into unified pipelines. Enable personalized experiences, cross-platform attribution, and audience monetization at scale.

Industry-Specific Outcomes

Unified cross-platform ad performance dashboards

Content personalization and recommendations

Subscription analytics and churn prediction models

Multi-touch attribution across channels

Programmatic advertising bid optimization

Popular Connector Workflows

Source System
Destination
Use Case
Google Ads
BigQuery
Cross-platform campaign performance and ROI analysis
Facebook Marketing
Snowflake
Audience segmentation and lookalike modeling
Google Analytics 4
BigQuery
Content engagement analytics and user behavior tracking
YouTube Analytics
BigQuery
Video performance metrics and viewer insights
Instagram
Snowflake
Social media engagement and influencer campaign tracking

Online Media Data Pipeline Architecture

Connect ad platforms and analytics tools to your data warehouse for unified reporting, audience segmentation, and ML-powered personalization.

Cart considered acquiring another company to solve our foundational ELT needs and bootstrap our data products line. After due diligence, we decided it wasn't part of our core value proposition. It was better to partner with Airbyte, rather than take on this burden ourselves. Ever since, we've been able to focus on transformative innovation in the retail data space, rather than ELT.
Chase Zieman
,
Chief Data Officer & Co-founder
,
Cart.com

Compliance Considerations

  • GDPR Article 32 encryption and consent management

  • CCPA data privacy and user rights controls

  • IAB Tech Lab transparency standards (ads.txt, sellers.json)

  • PII anonymization and access controls

Recommended Connectors

See all connectors

Google Analytics

for website traffic and content performance tracking

YouTube Analytics

for video content performance and audience insights

Facebook Marketing

for social media advertising and engagement metrics

Amplitude

for user behavior and content interaction analytics

Snowflake destination

for centralized data warehousing and analytics

BigQuery

for large-scale media analytics and reporting

Related Resources

How to sync Google Ads to BigQuery

How to sync Facebook Marketing to BigQuery

Protecting Your First Party Data

Extract Insights from Google Analytics 4 Using PyAirbyte

Streamline Media Data Integration

Move faster with secure, compliant, and open-source data integration.