Data Integration for Public Relations Teams

Unify media monitoring, social listening, and campaign data across platforms. Eliminate manual reporting and gain accurate insights for faster crisis response and proven ROI.

Industry-Specific Outcomes

Continuous media monitoring consolidated from multiple platforms

Automated daily briefings and executive reporting dashboards

Crisis sentiment tracking with instant alert systems

Cross-channel campaign performance and attribution measurement

Influencer engagement tracking and ROI analysis

Data engineering resources

Popular Connector Workflows

Source System
Destination
Use Case
Twitter
BigQuery
Brand sentiment monitoring and crisis detection
Instagram
Snowflake
Influencer campaign performance and engagement tracking
Facebook Marketing
BigQuery
Paid social amplification and earned media correlation
LinkedIn Pages
PostgreSQL
Corporate communications reach and engagement analysis
Google Search Console
Snowflake
Earned media SEO impact and organic visibility

PR Data Integration Architecture

Connect media monitoring, social platforms, and analytics tools into unified dashboards for reporting and crisis response.

Airbyte is the bedrock on top of which Faros CE is built. The product and its community enables us to focus on our core value. We are proud members of the Airbyte community.
Thomas Gerber
,
Team Member at Faros AI
,
Faros AI

Compliance Considerations

  • GDPR compliance for journalist contact data management

  • CCPA consumer privacy rights and data protection

  • FTC disclosure requirements for influencer partnerships

  • SOC 2 Type II security and encryption standards

Recommended Connectors

See all connectors

HubSpot

for managing media contacts, journalist relationships, and PR campaign tracking

Twitter

for social media monitoring, brand mentions, and ongoing engagement

Mailchimp

for press release distribution and media outreach campaigns

Google Analytics

for tracking PR campaign impact on website traffic and conversions

Snowflake destination

data warehouse for PR analytics and reporting

BigQuery

data warehouse for media coverage analysis and sentiment tracking

Related Resources

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Measure Customer Support Sentiment Analysis with GPT Airbyte and MindsDB

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How to sync Instagram to BigQuery

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How to Create Awareness with No Time to Create Content

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