Data Integration for Retail Apparel and Fashion

Unify POS, e-commerce, inventory, and supply chain data to reduce stockouts, optimize fulfillment, and power personalized experiences across channels.

Industry-Specific Outcomes

Inventory visibility across stores and e-commerce

Customer 360 profiles for personalized recommendations

BOPIS and ship-from-store order routing

Returns processing and restocking automation

Demand forecasting with POS and social data

Popular Connector Workflows

Source System
Destination
Use Case
Shopify
BigQuery
Inventory and sales analytics
Instagram
Snowflake
Social engagement and trend analysis
Facebook Marketing
BigQuery
Campaign performance and customer acquisition
Google Ads
Snowflake
Marketing attribution and ROI tracking
Klaviyo
BigQuery
Email campaign performance and customer segmentation

Retail Data Pipeline Architecture

From POS, e-commerce, and inventory systems through Airbyte to analytics and personalization engines.

A lot of our legacy infrastructure was handled externally, and we are looking to build it internally to reduce the reliance on our external agency and improve management of the pipelines. For example, our current Airbyte setup has a single destination, PostgreSQL, with Freshdesk, Google Sheets, and SFTP successfully syncing data in. We first tried Airbyte with the publicly available Exchange Rate API, following the tutorial. Afterward, we used the CDK to build an SFTP connection to our Postgres database. It was very straightforward.
Apostol Tegko
,
Data Lead
,
Fnatic

Compliance Considerations

  • PCI-DSS v3.2 for payment card data security

  • GDPR compliance for EU customer data privacy

  • CCPA compliance for California consumer rights

  • AES-256 encryption for data in transit and at rest

Recommended Connectors

See all connectors

Shopify

for sales, inventory, and customer data from online store

Klaviyo

for email marketing campaigns and customer engagement analytics

Google Ads

for advertising campaign performance and customer acquisition costs

Facebook Marketing

for social media advertising metrics and audience insights

Snowflake destination

data warehouse for centralized retail analytics and reporting

BigQuery

data warehouse for analytics and business intelligence

Related Resources

Shopping Cart Analytics Stack with Shopify, Airbyte, dbt, Dagster and BigQuery

Building an E-commerce Data Pipeline: A Hands-on Guide to Using Airbyte, dbt, Dagster and BigQuery

RAG-based Recommendation System on Shopify using PyAirbyte, LangChain and Pinecone

How to sync Shopify to BigQuery

Unify Your Fashion Retail Data

Move faster with secure, compliant, and open-source data integration.