Data Integration for Retail & CPG

Unify POS, inventory, e-commerce, and customer data for better insights. Power demand forecasting, personalization, and supply chain optimization.

Industry-Specific Outcomes

Full inventory visibility across stores and distribution centers

Customer 360 profiles from loyalty, POS, and e-commerce data

Demand forecasting with integrated sales and supply chain data

Trade promotion optimization and pricing analytics pipelines

Omnichannel fulfillment tracking and order management dashboards

Popular Connector Workflows

Source System
Destination
Use Case
Shopify
Snowflake
E-commerce analytics and customer behavior insights
Amazon Seller Partner
BigQuery
Marketplace sales and inventory performance reporting
Square
Snowflake
POS transaction analysis and revenue tracking
WooCommerce
BigQuery
Online store performance and product analytics
Stripe
BigQuery
Payment data and subscription revenue analytics

Retail & CPG Data Pipeline Architecture

Unified data flow from POS, e-commerce, and inventory systems through Airbyte to cloud analytics platforms

What's different from Stitch Data or Informatica is the way that we can configure Airbyte connections and Airbyte entities through code. That's a huge plus to us as data engineers, because we are used to checking code and being able to manage changes from Github. With Airbyte, we were able to pull down all the historical payment information from Shopify and Stripe within one week.
Amy Zhao
,
Senior Manager, Data Engineering
,
Peloton

Compliance Considerations

  • PCI-DSS compliance for payment card data protection

  • GDPR data protection for EU customer information

  • CCPA privacy controls for California consumer data

  • SOC 2 Type II security and availability standards

Recommended Connectors

See all connectors

Shopify

e-commerce sales, inventory, and customer data

Amazon Seller Partner

marketplace sales and fulfillment data

Google Ads

advertising campaign performance and ROI tracking

Stripe

payment processing and transaction data

Snowflake destination

data warehouse for retail analytics

BigQuery

data warehouse for consolidated reporting

Related Resources

Retail Data Analytics

E-commerce Data Integration

How to Sync Shopify to Snowflake Data Cloud

Supply Chain Data Integration

Unify Your Retail Data

Move faster with secure, compliant, and open-source data integration.