How to load data from Mailchimp to ElasticSearch

Learn how to use Airbyte to synchronize your Mailchimp data into ElasticSearch within minutes.

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Set up a Mailchimp connector in Airbyte

Connect to Mailchimp or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up ElasticSearch for your extracted Mailchimp data

Select ElasticSearch where you want to import data from your Mailchimp source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Mailchimp to ElasticSearch in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Mailchimp as a source connector (using Auth, or usually an API key)
set up ElasticSearch as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Mailchimp

Mailchimp is a global marketing automation platform aimed at small to medium-sized businesses. Mailchimp provides essential marketing tools for growing a successful business, enabling businesses to automate messages and send marketing emails, create targeted business campaigns, expedite analytics and reporting, and effectively and efficiently sell online.

What is ElasticSearch

Elasticsearch is a powerful search and analytics engine that is designed to handle large amounts of data in real-time. It is an open-source, distributed, and scalable search engine that is built on top of the Apache Lucene search library. Elasticsearch is used to search, analyze, and visualize data in real-time, making it an ideal tool for businesses and organizations that need to process large amounts of data quickly. Elasticsearch is designed to be highly scalable and can be used to index and search data across multiple servers. It is also highly customizable, allowing users to configure it to meet their specific needs. Elasticsearch is commonly used for log analysis, full-text search, and business analytics. One of the key features of Elasticsearch is its ability to handle unstructured data, such as text, images, and videos. It uses a powerful search algorithm to analyze and index this data, making it easy to search and retrieve information quickly. Elasticsearch also supports a wide range of data formats, including JSON, CSV, and XML, making it easy to integrate with other data sources. Overall, Elasticsearch is a powerful tool that can help businesses and organizations to process and analyze large amounts of data quickly and efficiently.

Integrate Mailchimp with ElasticSearch in minutes

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Prerequisites

A Mailchimp account to transfer your customer data automatically from.
A ElasticSearch account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Mailchimp and ElasticSearch, for seamless data migration.

When using Airbyte to move data from Mailchimp to ElasticSearch, it extracts data from Mailchimp using the source connector, converts it into a format ElasticSearch can ingest using the provided schema, and then loads it into ElasticSearch via the destination connector. This allows businesses to leverage their Mailchimp data for advanced analytics and insights within ElasticSearch, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Mailchimp as a source connector

1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.

2. Click on the "Add Source" button and select "Mailchimp" from the list of available connectors.

3. Enter a name for your Mailchimp source connector and click on the "Next" button.

4. Enter your Mailchimp API key in the provided field. You can find your API key by logging into your Mailchimp account and navigating to the "Account" section. From there, click on "Extras" and then "API keys".

5. Select the Mailchimp lists you want to sync with Airbyte by checking the boxes next to their names.

6. Choose the sync mode you want to use for your Mailchimp data. You can choose between "Full Refresh" and "Incremental".

7. Click on the "Test" button to ensure that your Mailchimp source connector is working properly.

8. If the test is successful, click on the "Create" button to save your Mailchimp source connector.

9. You can now use your Mailchimp source connector to sync your Mailchimp data with other destinations on the Airbyte platform.

Step 2: Set up ElasticSearch as a destination connector

1. First, navigate to the Airbyte website and log in to your account.
2. Once you are logged in, click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the Elasticsearch destination connector and click on it.
4. You will be prompted to enter your Elasticsearch connection details, including the host URL, port number, and any authentication credentials.
5. Once you have entered your connection details, click on the "Test" button to ensure that your connection is working properly.
6. If the test is successful, click on the "Save" button to save your Elasticsearch destination connector settings.
7. You can now use this connector to send data from your Airbyte sources to your Elasticsearch database.
8. To set up a pipeline, navigate to the "Sources" tab and select the source you want to use.
9. Click on the "Create New Connection" button and select your Elasticsearch destination connector from the list.
10. Follow the prompts to map your source data to your Elasticsearch database fields and save your pipeline.

Step 3: Set up a connection to sync your Mailchimp data to ElasticSearch

Once you've successfully connected Mailchimp as a data source and ElasticSearch as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Mailchimp from the dropdown list of your configured sources.
Select your destination: Choose ElasticSearch from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Mailchimp objects you want to import data from towards ElasticSearch. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Mailchimp to ElasticSearch according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your ElasticSearch data warehouse is always up-to-date with your Mailchimp data.

Use Cases to transfer your Mailchimp data to ElasticSearch

Integrating data from Mailchimp to ElasticSearch provides several benefits. Here are a few use cases:

Advanced Analytics: ElasticSearch’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Mailchimp data, extracting insights that wouldn't be possible within Mailchimp alone.
Data Consolidation: If you're using multiple other sources along with Mailchimp, syncing to ElasticSearch allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Mailchimp has limits on historical data. Syncing data to ElasticSearch allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: ElasticSearch provides robust data security features. Syncing Mailchimp data to ElasticSearch ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: ElasticSearch can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Mailchimp data.
Data Science and Machine Learning: By having Mailchimp data in ElasticSearch, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Mailchimp provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to ElasticSearch, providing more advanced business intelligence options. If you have a Mailchimp table that needs to be converted to a ElasticSearch table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Mailchimp account as an Airbyte data source connector.
Configure ElasticSearch as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Mailchimp to ElasticSearch after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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