Data Integration for Advertising Services

Unify campaign data across ad platforms, activate audiences, and measure true ROAS with privacy-compliant data pipelines.

Industry-Specific Outcomes

Cross-platform ROAS tracking and attribution modeling

Audience segmentation and activation workflows

Offline conversion upload to optimize ad algorithms

First-party data activation for cookieless targeting

Multi-touch attribution across digital channels

Popular Connector Workflows

Source System
Destination
Use Case
Facebook Marketing
Snowflake
Unified campaign performance and ROAS analytics
Google Ads
BigQuery
Multi-touch attribution and conversion path analysis
LinkedIn Ads
Redshift
B2B campaign optimization and lead attribution
Amazon Ads
Databricks
Commerce media performance and retail analytics
TikTok Marketing
PostgreSQL
Social media campaign tracking and engagement metrics

Advertising Data Pipeline Architecture

Integrated workflow connecting ad platforms through Airbyte to data warehouses, enabling unified analytics and audience activation.

Cart considered acquiring another company to solve our foundational ELT needs and bootstrap our data products line. After due diligence, we decided it wasn't part of our core value proposition. It was better to partner with Airbyte, rather than take on this burden ourselves. Ever since, we've been able to focus on transformative innovation in the retail data space, rather than ELT.
Chase Zieman
,
Chief Data Officer & Co-founder
,
Cart.com

Compliance Considerations

  • GDPR consent management with IAB TCF integration

  • CCPA/CPRA opt-out rights and automated data deletion

  • Cross-border transfer controls with EU data residency

  • PII tokenization and privacy-preserving measurement

Recommended Connectors

See all connectors

Google Ads

campaign performance and ad spend tracking

Facebook Marketing

social media advertising metrics and ROI

LinkedIn Ads

B2B campaign analytics and lead generation

Google Analytics

website traffic and conversion tracking

BigQuery

centralized analytics and reporting data warehouse

Snowflake destination

enterprise data warehouse for advertising insights

Related Resources

Google Ads to BigQuery

Facebook Marketing to BigQuery

Data Activation

First Party Data Strategy Key

Unify Your Advertising Data

Move faster with secure, compliant, and open-source data integration.