Data Integration for Performing Arts Organizations

Unify ticketing, donor management, and patron data to drive attendance, optimize fundraising, and create personalized audience experiences.

Industry-Specific Outcomes

Unified patron view combining ticket purchases and donation history

Automated donor segmentation for personalized fundraising campaigns

Dynamic pricing optimization based on live demand analytics

Cross-channel marketing attribution across email, social, and web

Audience behavior analytics for data-driven programming decisions

Popular Connector Workflows

Source System
Destination
Use Case
Salesforce
Snowflake
Unified donor and patron relationship management
Stripe
BigQuery
Ticket sales revenue and payment analytics
Mailchimp
BigQuery
Marketing campaign performance and audience segmentation
Facebook Pages
Snowflake
Social media engagement and audience growth insights
Google Analytics
BigQuery
Website visitor behavior and ticket conversion tracking

Performing Arts Data Stack Architecture

Integrate ticketing, CRM, and marketing systems into unified analytics for patron insights and fundraising optimization.

Our business deals with a lot of PII data, and we didn't want to waste hours trying to find out where and how third-party solutions are storing our data. With Airbyte, we could just push a few buttons, allow API access, and bring all the data into Google BigQuery. Now, we can easily tell how any customer entered our platform, how much they cost, and their ROI.
Rupak Patel
,
Operational Intelligence Manager
,
BetterSaver

Compliance Considerations

  • PCI-DSS compliance for secure payment processing

  • GDPR data protection for international patrons

  • IRS donor data substantiation and retention requirements

  • State privacy laws (CCPA, VCDPA) compliance controls

Recommended Connectors

See all connectors

Eventbrite

ticket sales and event management

Stripe

payment processing for tickets and donations

Mailchimp

email marketing to patrons and subscribers

HubSpot

CRM for patron and donor management

Snowflake destination

data warehouse for analytics and reporting

BigQuery

data warehouse for audience insights

Related Resources

CRM Data Integration

How to Sync Stripe to BigQuery

How to Sync Mailchimp to BigQuery

Customer Data Integration

Unify Your Performing Arts Data

Move faster with secure, compliant, and open-source data integration.