Data Integration for Technology and Media

Unify analytics, advertising, and user data across platforms. Power personalization and content optimization at scale.

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Industry-Specific Outcomes

Dynamic content recommendation engines from user behavior data

Cross-platform advertising performance and attribution analytics

Unified user profiles for personalization and segmentation

Content performance tracking across distribution channels

Revenue attribution and data monetization dashboards

Data engineering resources

Popular Connector Workflows

Source System

Destination

Use Case

Google Analytics 4

BigQuery

Web analytics and conversion funnel tracking

Segment

Snowflake

User behavior analysis and audience segmentation

Google Ads

Redshift

Cross-platform advertising performance and ROI analysis

Amplitude

Databricks

Product analytics and user engagement tracking

YouTube Analytics

Snowflake

Content performance metrics and revenue attribution

Modern Data Stack for Media Companies

Analytics sources flow through Airbyte to cloud warehouses, enabling continuous insights and personalization at scale.

Cart considered acquiring another company to solve our foundational ELT needs and bootstrap our data products line. After due diligence, we decided it wasn't part of our core value proposition. It was better to partner with Airbyte, rather than take on this burden ourselves. Ever since, we've been able to focus on transformative innovation in the retail data space, rather than ELT.