Marketo is a marketing automation platform that helps businesses manage and optimize customer engagement, lead generation, and email campaigns for better ROI.
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This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.
This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.
Set up a source connector to extract data from in Airbyte
Choose from one of 400 sources where you want to import data from. This can be any API tool, cloud data warehouse, database, data lake, files, among other source types. You can even build your own source connector in minutes with our no-code no-code connector builder.
Configure the connection in Airbyte
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Leverage the largest catalog of connectors
Cover your custom needs with our extensibility
Free your time from maintaining connectors, with automation
- Automated schema change handling, data normalization and more
- Automated data transformation orchestration with our dbt integration
- Automated workflow with our Airflow, Dagster and Prefect integration
Reliability at every level
Ship more quickly with the only solution that fits ALL your needs.
As your tools and edge cases grow, you deserve an extensible and open ELT solution that eliminates the time you spend on building and maintaining data pipelines
Leverage the largest catalog of connectors
Cover your custom needs with our extensibility
Free your time from maintaining connectors, with automation
- Automated schema change handling, data normalization and more
- Automated data transformation orchestration with our dbt integration
- Automated workflow with our Airflow, Dagster and Prefect integration
Reliability at every level
Ship more quickly with the only solution that fits ALL your needs.
As your tools and edge cases grow, you deserve an extensible and open ELT solution that eliminates the time you spend on building and maintaining data pipelines
Leverage the largest catalog of connectors
Cover your custom needs with our extensibility
Free your time from maintaining connectors, with automation
- Automated schema change handling, data normalization and more
- Automated data transformation orchestration with our dbt integration
- Automated workflow with our Airflow, Dagster and Prefect integration
Reliability at every level
Move large volumes, fast.
Change Data Capture.
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We support the CDC methods your company needs
Log-based CDC
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Airbyte supports a growing list of destinations, including cloud data warehouses, lakes, and databases.
Airbyte supports a growing list of destinations, including cloud data warehouses, lakes, and databases.
Airbyte supports a growing list of sources, including API tools, cloud data warehouses, lakes, databases, and files, or even custom sources you can build.
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FAQs
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Marketo develops the marketing automation software underlying the capabilities of inbound marketing solutions, CRM, social marketing, and other services of the same type. A powerful yet simple-to-use solution for any size company, Marketo was built by marketers for marketers, so it is designed with the needs and solutions required by real businesses in mind. Marketo aims to simplify the marketing process with an all-in-one solution that includes social marketing, event management, marketing ROI and analytics reports, CRM integration, and more.
Marketo's API provides access to a wide range of data related to marketing automation and customer engagement. The following are the categories of data that can be accessed through Marketo's API:
1. Lead data: This includes information about individual leads such as their name, email address, phone number, company, job title, and other demographic information.
2. Campaign data: This includes information about marketing campaigns such as email campaigns, social media campaigns, and other types of marketing initiatives.
3. Activity data: This includes information about the activities that leads have taken such as opening an email, clicking on a link, visiting a website, or filling out a form.
4. Analytics data: This includes information about the performance of marketing campaigns such as open rates, click-through rates, conversion rates, and other metrics.
5. Account data: This includes information about the companies that leads work for such as company size, industry, and other relevant information.
6. Custom object data: This includes information about custom objects that have been created within Marketo such as events, webinars, and other types of marketing initiatives.
Overall, Marketo's API provides access to a wealth of data that can be used to improve marketing automation and customer engagement efforts.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Marketo develops the marketing automation software underlying the capabilities of inbound marketing solutions, CRM, social marketing, and other services of the same type. A powerful yet simple-to-use solution for any size company, Marketo was built by marketers for marketers, so it is designed with the needs and solutions required by real businesses in mind. Marketo aims to simplify the marketing process with an all-in-one solution that includes social marketing, event management, marketing ROI and analytics reports, CRM integration, and more.
Marketo's API provides access to a wide range of data related to marketing automation and customer engagement. The following are the categories of data that can be accessed through Marketo's API:
1. Lead data: This includes information about individual leads such as their name, email address, phone number, company, job title, and other demographic information.
2. Campaign data: This includes information about marketing campaigns such as email campaigns, social media campaigns, and other types of marketing initiatives.
3. Activity data: This includes information about the activities that leads have taken such as opening an email, clicking on a link, visiting a website, or filling out a form.
4. Analytics data: This includes information about the performance of marketing campaigns such as open rates, click-through rates, conversion rates, and other metrics.
5. Account data: This includes information about the companies that leads work for such as company size, industry, and other relevant information.
6. Custom object data: This includes information about custom objects that have been created within Marketo such as events, webinars, and other types of marketing initiatives.
Overall, Marketo's API provides access to a wealth of data that can be used to improve marketing automation and customer engagement efforts.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Marketo develops the marketing automation software underlying the capabilities of inbound marketing solutions, CRM, social marketing, and other services of the same type. A powerful yet simple-to-use solution for any size company, Marketo was built by marketers for marketers, so it is designed with the needs and solutions required by real businesses in mind. Marketo aims to simplify the marketing process with an all-in-one solution that includes social marketing, event management, marketing ROI and analytics reports, CRM integration, and more.
Marketo's API provides access to a wide range of data related to marketing automation and customer engagement. The following are the categories of data that can be accessed through Marketo's API:
1. Lead data: This includes information about individual leads such as their name, email address, phone number, company, job title, and other demographic information.
2. Campaign data: This includes information about marketing campaigns such as email campaigns, social media campaigns, and other types of marketing initiatives.
3. Activity data: This includes information about the activities that leads have taken such as opening an email, clicking on a link, visiting a website, or filling out a form.
4. Analytics data: This includes information about the performance of marketing campaigns such as open rates, click-through rates, conversion rates, and other metrics.
5. Account data: This includes information about the companies that leads work for such as company size, industry, and other relevant information.
6. Custom object data: This includes information about custom objects that have been created within Marketo such as events, webinars, and other types of marketing initiatives.
Overall, Marketo's API provides access to a wealth of data that can be used to improve marketing automation and customer engagement efforts.
1. First, navigate to the "Sources" tab on the Airbyte dashboard and click "New Source".
2. Select "Marketo" from the list of available sources.
3. Enter a name for your Marketo source connector and click "Next".
4. Enter your Marketo credentials, including your Client ID, Client Secret, and REST Endpoint URL. You can find these credentials in your Marketo account under "Admin" > "LaunchPoint".
5. Click "Test" to ensure that your credentials are correct and that Airbyte can connect to your Marketo account.
6. Once your credentials have been verified, select the objects you want to replicate from Marketo. You can choose from a variety of objects, including leads, opportunities, and campaigns.
7. Configure any additional settings, such as the replication frequency and the number of records to replicate per batch.
8. Click "Create Source" to save your Marketo source connector.
9. Your Marketo data will now be replicated to Airbyte, where you can use it to create pipelines and sync your data with other destinations.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.
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