How to load data from Marketo to Redshift

Learn how to use Airbyte to synchronize your Marketo data into Redshift within minutes.

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Set up a Marketo connector in Airbyte

Connect to Marketo or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Redshift for your extracted Marketo data

Select Redshift where you want to import data from your Marketo source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Marketo to Redshift in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Marketo as a source connector (using Auth, or usually an API key)
set up Redshift as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Marketo

Marketo develops the marketing automation software underlying the capabilities of inbound marketing solutions, CRM, social marketing, and other services of the same type. A powerful yet simple-to-use solution for any size company, Marketo was built by marketers for marketers, so it is designed with the needs and solutions required by real businesses in mind. Marketo aims to simplify the marketing process with an all-in-one solution that includes social marketing, event management, marketing ROI and analytics reports, CRM integration, and more.

What is Redshift

A fully managed data warehouse service in the Amazon Web Services (AWS) cloud, Amazon Redshift is designed for storage and analysis of large-scale datasets. Redshift allows businesses to scale from a few hundred gigabytes to more than a petabyte (a million gigabytes), and utilizes ML techniques to analyze queries, offering businesses new insights from their data. Users can query and combine exabytes of data using standard SQL, and easily save their query results to their S3 data lake.

Integrate Marketo with Redshift in minutes

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Prerequisites

A Marketo account to transfer your customer data automatically from.
A Redshift account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Marketo and Redshift, for seamless data migration.

When using Airbyte to move data from Marketo to Redshift, it extracts data from Marketo using the source connector, converts it into a format Redshift can ingest using the provided schema, and then loads it into Redshift via the destination connector. This allows businesses to leverage their Marketo data for advanced analytics and insights within Redshift, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Marketo as a source connector

1. First, navigate to the "Sources" tab on the Airbyte dashboard and click "New Source".

2. Select "Marketo" from the list of available sources.

3. Enter a name for your Marketo source connector and click "Next".

4. Enter your Marketo credentials, including your Client ID, Client Secret, and REST Endpoint URL. You can find these credentials in your Marketo account under "Admin" > "LaunchPoint".

5. Click "Test" to ensure that your credentials are correct and that Airbyte can connect to your Marketo account.

6. Once your credentials have been verified, select the objects you want to replicate from Marketo. You can choose from a variety of objects, including leads, opportunities, and campaigns.

7. Configure any additional settings, such as the replication frequency and the number of records to replicate per batch.

8. Click "Create Source" to save your Marketo source connector.

9. Your Marketo data will now be replicated to Airbyte, where you can use it to create pipelines and sync your data with other destinations.

Step 2: Set up Redshift as a destination connector

1. First, log in to your Airbyte account and navigate to the "Destinations" tab on the left-hand side of the screen.
2. Click on the "Add Destination" button and select "Redshift" from the list of available connectors.
3. Enter your Redshift database credentials, including the host, port, database name, username, and password.
4. Choose the schema you want to use for your data in Redshift.
5. Select the tables you want to sync from your source connector to Redshift.
6. Map the fields from your source connector to the corresponding fields in Redshift.
7. Choose the sync mode you want to use, either "append" or "replace."
8. Set up any additional options or filters you want to use for your sync.
9. Test your connection to ensure that your data is syncing correctly.
10. Once you are satisfied with your settings, save your configuration and start your sync.

Step 3: Set up a connection to sync your Marketo data to Redshift

Once you've successfully connected Marketo as a data source and Redshift as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Marketo from the dropdown list of your configured sources.
Select your destination: Choose Redshift from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Marketo objects you want to import data from towards Redshift. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Marketo to Redshift according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Redshift data warehouse is always up-to-date with your Marketo data.

Use Cases to transfer your Marketo data to Redshift

Integrating data from Marketo to Redshift provides several benefits. Here are a few use cases:

Advanced Analytics: Redshift’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Marketo data, extracting insights that wouldn't be possible within Marketo alone.
Data Consolidation: If you're using multiple other sources along with Marketo, syncing to Redshift allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Marketo has limits on historical data. Syncing data to Redshift allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Redshift provides robust data security features. Syncing Marketo data to Redshift ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Redshift can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Marketo data.
Data Science and Machine Learning: By having Marketo data in Redshift, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Marketo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Redshift, providing more advanced business intelligence options. If you have a Marketo table that needs to be converted to a Redshift table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Marketo account as an Airbyte data source connector.
Configure Redshift as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Marketo to Redshift after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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How to Sync Marketo to Redshift Manually

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

Step 8:

FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Marketo?

What data can you extract from Marketo?

Marketo's API provides access to a wide range of data related to marketing automation and customer engagement. The following are the categories of data that can be accessed through Marketo's API:

1. Lead data: This includes information about individual leads such as their name, email address, phone number, company, job title, and other demographic information.

2. Campaign data: This includes information about marketing campaigns such as email campaigns, social media campaigns, and other types of marketing initiatives.

3. Activity data: This includes information about the activities that leads have taken such as opening an email, clicking on a link, visiting a website, or filling out a form.

4. Analytics data: This includes information about the performance of marketing campaigns such as open rates, click-through rates, conversion rates, and other metrics.

5. Account data: This includes information about the companies that leads work for such as company size, industry, and other relevant information.

6. Custom object data: This includes information about custom objects that have been created within Marketo such as events, webinars, and other types of marketing initiatives.

Overall, Marketo's API provides access to a wealth of data that can be used to improve marketing automation and customer engagement efforts.

How do I transfer data from Marketo?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up Marketo to Redshift as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Marketo to Redshift and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

Back to all tutorials

Warehouses and Lakes

Marketing Analytics

How to load data from Marketo to Redshift

Learn how to use Airbyte to synchronize your Marketo data into Redshift within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

Step 1: Setup Marketo

Step 2: Setup Redshift

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between Marketo and Redshift

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up Marketo as a source connector (using Auth, or usually an API key)
set up Redshift as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Marketo

What is Redshift

Integrate Marketo with Redshift in minutes

Try for free now

Prerequisites

A Marketo account to transfer your customer data automatically from.
A Redshift account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Step 1: Set up Marketo as a source connector

1. First, navigate to the "Sources" tab on the Airbyte dashboard and click "New Source".

2. Select "Marketo" from the list of available sources.

3. Enter a name for your Marketo source connector and click "Next".

4. Enter your Marketo credentials, including your Client ID, Client Secret, and REST Endpoint URL. You can find these credentials in your Marketo account under "Admin" > "LaunchPoint".

5. Click "Test" to ensure that your credentials are correct and that Airbyte can connect to your Marketo account.

6. Once your credentials have been verified, select the objects you want to replicate from Marketo. You can choose from a variety of objects, including leads, opportunities, and campaigns.

7. Configure any additional settings, such as the replication frequency and the number of records to replicate per batch.

8. Click "Create Source" to save your Marketo source connector.

9. Your Marketo data will now be replicated to Airbyte, where you can use it to create pipelines and sync your data with other destinations.

Step 2: Set up Redshift as a destination connector

Step 3: Set up a connection to sync your Marketo data to Redshift

Once you've successfully connected Marketo as a data source and Redshift as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Marketo from the dropdown list of your configured sources.
Select your destination: Choose Redshift from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Marketo objects you want to import data from towards Redshift. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Marketo to Redshift according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Redshift data warehouse is always up-to-date with your Marketo data.

Use Cases to transfer your Marketo data to Redshift

Integrating data from Marketo to Redshift provides several benefits. Here are a few use cases:

Advanced Analytics: Redshift’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Marketo data, extracting insights that wouldn't be possible within Marketo alone.
Data Consolidation: If you're using multiple other sources along with Marketo, syncing to Redshift allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Marketo has limits on historical data. Syncing data to Redshift allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Redshift provides robust data security features. Syncing Marketo data to Redshift ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Redshift can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Marketo data.
Data Science and Machine Learning: By having Marketo data in Redshift, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Marketo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Redshift, providing more advanced business intelligence options. If you have a Marketo table that needs to be converted to a Redshift table, Airbyte can do that automatically.