How to load data from Marketo to AWS Datalake

Learn how to use Airbyte to synchronize your Marketo data into AWS Datalake within minutes.

Trusted by data-driven companies

Building your pipeline or Using Airbyte

Airbyte is the only open source solution empowering data teams  to meet all their growing custom business demands in the new AI era.

Building in-house pipelines
Bespoke pipelines are:
  • Inconsistent and inaccurate data
  • Laborious and expensive
  • Brittle and inflexible
Furthermore, you will need to build and maintain Y x Z pipelines with Y sources and Z destinations to cover all your needs.
After Airbyte
Airbyte connections are:
  • Reliable and accurate
  • Extensible and scalable for all your needs
  • Deployed and governed your way
All your pipelines in minutes, however custom they are, thanks to Airbyte’s connector marketplace and AI Connector Builder.

Start syncing with Airbyte in 3 easy steps within 10 minutes

Set up a Marketo connector in Airbyte

Connect to Marketo or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up AWS Datalake for your extracted Marketo data

Select AWS Datalake where you want to import data from your Marketo source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Marketo to AWS Datalake in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

Take a virtual tour

Check out our interactive demo and our how-to videos to learn how you can sync data from any source to any destination.

Demo video of Airbyte Cloud

Demo video of AI Connector Builder

What sets Airbyte Apart

Modern GenAI Workflows

Streamline AI workflows with Airbyte: load unstructured data into vector stores like Pinecone, Weaviate, and Milvus. Supports RAG transformations with LangChain chunking and embeddings from OpenAI, Cohere, etc., all in one operation.

Move Large Volumes, Fast

Quickly get up and running with a 5-minute setup that supports both incremental and full refreshes, for databases of any size.

An Extensible Open-Source Standard

More than 1,000 developers contribute to Airbyte’s connectors, different interfaces (UI, API, Terraform Provider, Python Library), and integrations with the rest of the stack. Airbyte’s AI Connector Builder lets you edit or add new connectors in minutes.

Full Control & Security

Airbyte secures your data with cloud-hosted, self-hosted or hybrid deployment options. Single Sign-On (SSO) and Role-Based Access Control (RBAC) ensure only authorized users have access with the right permissions. Airbyte acts as a HIPAA conduit and supports compliance with CCPA, GDPR, and SOC2.

Fully Featured & Integrated

Airbyte automates schema evolution for seamless data flow, and utilizes efficient Change Data Capture (CDC) for real-time updates. Select only the columns you need, and leverage our dbt integration for powerful data transformations.

Enterprise Support with SLAs

Airbyte Self-Managed Enterprise comes with dedicated support and guaranteed service level agreements (SLAs), ensuring that your data movement infrastructure remains reliable and performant, and expert assistance is available when needed.

What our users say

Jean-Mathieu Saponaro
Data & Analytics Senior Eng Manager

"The intake layer of Datadog’s self-serve analytics platform is largely built on Airbyte.Airbyte’s ease of use and extensibility allowed any team in the company to push their data into the platform - without assistance from the data team!"

Learn more
Chase Zieman headshot
Chase Zieman
Chief Data Officer

“Airbyte helped us accelerate our progress by years, compared to our competitors. We don’t need to worry about connectors and focus on creating value for our users instead of building infrastructure. That’s priceless. The time and energy saved allows us to disrupt and grow faster.”

Learn more
Alexis Weill
Data Lead

“We chose Airbyte for its ease of use, its pricing scalability and its absence of vendor lock-in. Having a lean team makes them our top criteria.
The value of being able to scale and execute at a high level by maximizing resources is immense”

Learn more

How to Sync Marketo to AWS Datalake Manually

Create a Marketo Service:
- Log into your Marketo Admin Console.
- Navigate to the LaunchPoint section and create a new service with API access.
- Generate the Client ID and Client Secret.

Obtain API Endpoints:
- Identify your instance’s REST API base URL (e.g., https://123-ABC-456.mktorest.com).
- Locate the identity endpoint (e.g., https://123-ABC-456.mktorest.com/identity) for generating access tokens.

Authenticate Using OAuth 2.0:
- Use your Client ID and Client Secret to request an access token from the identity endpoint.
- Tokens expire after an hour; plan to refresh them programmatically during long-running jobs.

Initiate a Bulk Extract Job:
- Use the Bulk Extract API to create a job for exporting specific datasets (e.g., leads, activities).
- Specify filters such as date ranges or specific fields (e.g., createdAt).

Poll Job Status:
Monitor the job status using the Bulk Extract API until it is marked as "Completed."

Download Exported Data:
- Once completed, download the CSV file from the provided URL.
- Save the file locally or in a temporary cloud storage location.

Set Up an S3 Bucket:
- Create an S3 bucket in your AWS account to serve as the raw data storage layer for your data lake.
- Organize folders within the bucket (e.g., marketo/raw/).

Configure IAM Roles:
- Create an IAM role with permissions to write to the S3 bucket.
- Attach policies such as AmazonS3FullAccess or fine-tune permissions for specific actions like PutObject.

Upload CSV Files:
- Use AWS CLI, SDKs (e.g., Boto3 in Python), or REST APIs to upload the CSV files extracted from Marketo into your S3 bucket.
- Ensure proper folder structure for easy organization and retrieval later.

Validate Uploads:
Verify that all files have been successfully uploaded by checking their presence in the S3 bucket using AWS Management Console or CLI commands.

How to Sync Marketo to AWS Datalake Manually - Method 2:

FAQs

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

Marketo develops the marketing automation software underlying the capabilities of inbound marketing solutions, CRM, social marketing, and other services of the same type. A powerful yet simple-to-use solution for any size company, Marketo was built by marketers for marketers, so it is designed with the needs and solutions required by real businesses in mind. Marketo aims to simplify the marketing process with an all-in-one solution that includes social marketing, event management, marketing ROI and analytics reports, CRM integration, and more.

Marketo's API provides access to a wide range of data related to marketing automation and customer engagement. The following are the categories of data that can be accessed through Marketo's API:  

1. Lead data: This includes information about individual leads such as their name, email address, phone number, company, job title, and other demographic information.  

2. Campaign data: This includes information about marketing campaigns such as email campaigns, social media campaigns, and other types of marketing initiatives.  

3. Activity data: This includes information about the activities that leads have taken such as opening an email, clicking on a link, visiting a website, or filling out a form.  

4. Analytics data: This includes information about the performance of marketing campaigns such as open rates, click-through rates, conversion rates, and other metrics.  

5. Account data: This includes information about the companies that leads work for such as company size, industry, and other relevant information.  

6. Custom object data: This includes information about custom objects that have been created within Marketo such as events, webinars, and other types of marketing initiatives.  

Overall, Marketo's API provides access to a wealth of data that can be used to improve marketing automation and customer engagement efforts.

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps: 
1. Set up Marketo to AWS Datalake as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Marketo to AWS Datalake and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud. 

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter