Data Integration for PR and Communications

Consolidate media monitoring, social analytics, and campaign data into unified pipelines. Automate client reporting and deliver measurable impact faster.

Industry-Specific Outcomes

Automated client reporting from multiple media monitoring platforms

Live crisis monitoring with sentiment spike detection

Campaign attribution tracking earned media to conversions

Unified journalist database across CRM and outreach tools

Competitive share of voice analysis across channels

Popular Connector Workflows

Source System
Destination
Use Case
Cision
Snowflake
Media coverage analytics and automated client reporting
Sprout Social
BigQuery
Social media performance tracking and engagement analysis
HubSpot
Snowflake
Campaign attribution and journalist contact management
Facebook Pages
BigQuery
Social engagement metrics and sentiment analysis
Instagram
Snowflake
Influencer campaign performance and reach tracking

PR Data Pipeline Architecture

Automated pipelines from media monitoring and social tools through Airbyte to cloud warehouses for unified analytics.

Airbyte allows us to stay flexible.
Franziska Ibscher
,
Product Manager
,
Drivepoint

Compliance Considerations

  • GDPR compliance for journalist database management

  • CCPA protection for social media monitoring data

  • CAN-SPAM compliance for media outreach tracking

  • SOC 2 Type II security for client confidential data

Recommended Connectors

See all connectors

HubSpot

CRM for managing media contacts, clients, and PR campaign tracking

Mailchimp

Email marketing for press releases, newsletters, and media outreach

Facebook Marketing

Social media campaign management and advertising performance

Twitter

Social media monitoring, brand engagement, and sentiment tracking

Snowflake destination

Data warehouse for centralized PR analytics and reporting

BigQuery

Data warehouse for communications insights and campaign ROI analysis

Related Resources

Social Media Sentiment Analyzer Using Airbyte Twitter API

LinkedIn Ads API Marketing Data to BigQuery

How to sync Facebook Pages to BigQuery

CRM Data Integration

Transform PR Data Integration

Move faster with secure, compliant, and open-source data integration.