Warehouses and Lakes
Marketing Analytics

How to load data from Bing Ads to Teradata

Learn how to use Airbyte to synchronize your Bing Ads data into Teradata within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Bing Ads as a source connector (using Auth, or usually an API key)
  2. set up Teradata as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Bing Ads

Microsoft Advertising is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user's search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Microsoft Advertising. Using the Bing Ads API is the most efficient way to manage many large campaigns or to integrate your marketing with other in-house systems. The Bing Ads API also supports multiple customer accounts making it easy for ad agencies to manage campaigns for many clients. Some organizations may choose a hybrid approach; using the web UI for most tasks but automating reporting or campaign optimization with the API.

What is Teradata

Teradata is a multi-cloud data platform for enterprise analytics companies that provides solutions for business challenges from beginning to end. With Teradata, you have the ability to manage large and varied data workloads now and in the future. The company offers data platforms, applications, and services for data warehousing and analytics.

Integrate Bing Ads with Teradata in minutes

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Prerequisites

  1. A Bing Ads account to transfer your customer data automatically from.
  2. A Teradata account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Bing Ads and Teradata, for seamless data migration.

When using Airbyte to move data from Bing Ads to Teradata, it extracts data from Bing Ads using the source connector, converts it into a format Teradata can ingest using the provided schema, and then loads it into Teradata via the destination connector. This allows businesses to leverage their Bing Ads data for advanced analytics and insights within Teradata, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Bing Ads as a source connector

1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.
2. Click on the "Add Source" button and select "Bing Ads" from the list of available connectors.
3. Enter a name for the connector and click "Next".
4. Enter your Bing Ads credentials, including your account ID, developer token, client ID, and client secret.
5. Click "Test Connection" to ensure that the credentials are correct and the connection is successful.
6. Once the connection is successful, select the data you want to replicate from Bing Ads and configure any additional settings, such as the replication frequency and destination.
7. Click "Create Source" to save the connector and begin replicating data from Bing Ads to your destination.

Step 2: Set up Teradata as a destination connector

1. First, navigate to the Airbyte website and log in to your account.
2. Once you are logged in, click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the Teradata destination connector and click on it.
4. You will be prompted to enter your Teradata database credentials, including the host, port, username, and password.
5. Once you have entered your credentials, click on the "Test Connection" button to ensure that Airbyte can successfully connect to your Teradata database.
6. If the connection is successful, click on the "Save" button to save your Teradata destination connector settings.
7. You can now create a new pipeline in Airbyte and select Teradata as your destination connector.
8. Follow the prompts to configure your pipeline and map your source data to your Teradata database.
9. Once your pipeline is configured, you can run it to start transferring data from your source to your Teradata database.

Step 3: Set up a connection to sync your Bing Ads data to Teradata

Once you've successfully connected Bing Ads as a data source and Teradata as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Bing Ads from the dropdown list of your configured sources.
  3. Select your destination: Choose Teradata from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Bing Ads objects you want to import data from towards Teradata. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Bing Ads to Teradata according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Teradata data warehouse is always up-to-date with your Bing Ads data.

Use Cases to transfer your Bing Ads data to Teradata

Integrating data from Bing Ads to Teradata provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Teradata’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Bing Ads data, extracting insights that wouldn't be possible within Bing Ads alone.
  2. Data Consolidation: If you're using multiple other sources along with Bing Ads, syncing to Teradata allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Bing Ads has limits on historical data. Syncing data to Teradata allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Teradata provides robust data security features. Syncing Bing Ads data to Teradata ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Teradata can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Bing Ads data.
  6. Data Science and Machine Learning: By having Bing Ads data in Teradata, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Bing Ads provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Teradata, providing more advanced business intelligence options. If you have a Bing Ads table that needs to be converted to a Teradata table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Bing Ads account as an Airbyte data source connector.
  2. Configure Teradata as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Bing Ads to Teradata after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
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Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
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Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Bing Ads?

Bing Ads API provides access to a wide range of data that can be used to optimize and manage advertising campaigns. The following are the categories of data that can be accessed through Bing Ads API:  

1. Account data: This includes information about the account, such as account ID, name, and currency.  
2. Campaign data: This includes information about the campaigns, such as campaign ID, name, budget, and status.  
3. Ad group data: This includes information about the ad groups, such as ad group ID, name, and status.  
4. Ad data: This includes information about the ads, such as ad ID, title, description, and status.  
5. Keyword data: This includes information about the keywords, such as keyword ID, match type, bid, and status.  
6. Performance data: This includes information about the performance of the campaigns, ad groups, ads, and keywords, such as impressions, clicks, conversions, and cost.  
7. Targeting data: This includes information about the targeting options, such as location, device, and demographic targeting.  
8. Budget data: This includes information about the budget, such as daily budget, monthly budget, and total budget.  
9. Conversion data: This includes information about the conversions, such as conversion ID, name, and value.  

Overall, Bing Ads API provides access to a comprehensive set of data that can be used to optimize and manage advertising campaigns effectively.

What data can you transfer to Teradata?

You can transfer a wide variety of data to Teradata. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Bing Ads to Teradata?

The most prominent ETL tools to transfer data from Bing Ads to Teradata include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Bing Ads and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Teradata and other databases, data warehouses and data lakes, enhancing data management capabilities.