How to load data from Bing Ads to Databricks Lakehouse

Learn how to use Airbyte to synchronize your Bing Ads data into Databricks Lakehouse within minutes.

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Set up a Bing Ads connector in Airbyte

Connect to Bing Ads or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Databricks Lakehouse for your extracted Bing Ads data

Select Databricks Lakehouse where you want to import data from your Bing Ads source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Bing Ads to Databricks Lakehouse in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Bing Ads as a source connector (using Auth, or usually an API key)
set up Databricks Lakehouse as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Bing Ads

Microsoft Advertising is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user's search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Microsoft Advertising. Using the Bing Ads API is the most efficient way to manage many large campaigns or to integrate your marketing with other in-house systems. The Bing Ads API also supports multiple customer accounts making it easy for ad agencies to manage campaigns for many clients. Some organizations may choose a hybrid approach; using the web UI for most tasks but automating reporting or campaign optimization with the API.

What is Databricks Lakehouse

Databricks is an American enterprise software company founded by the creators of Apache Spark. Databricks combines data warehouses and data lakes into a lakehouse architecture.

Integrate Bing Ads with Databricks Lakehouse in minutes

Try for free now

Prerequisites

A Bing Ads account to transfer your customer data automatically from.
A Databricks Lakehouse account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Bing Ads and Databricks Lakehouse, for seamless data migration.

When using Airbyte to move data from Bing Ads to Databricks Lakehouse, it extracts data from Bing Ads using the source connector, converts it into a format Databricks Lakehouse can ingest using the provided schema, and then loads it into Databricks Lakehouse via the destination connector. This allows businesses to leverage their Bing Ads data for advanced analytics and insights within Databricks Lakehouse, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Bing Ads as a source connector

1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.
2. Click on the "Add Source" button and select "Bing Ads" from the list of available connectors.
3. Enter a name for the connector and click "Next".
4. Enter your Bing Ads credentials, including your account ID, developer token, client ID, and client secret.
5. Click "Test Connection" to ensure that the credentials are correct and the connection is successful.
6. Once the connection is successful, select the data you want to replicate from Bing Ads and configure any additional settings, such as the replication frequency and destination.
7. Click "Create Source" to save the connector and begin replicating data from Bing Ads to your destination.

Step 2: Set up Databricks Lakehouse as a destination connector

1. First, navigate to the Airbyte website and log in to your account.
2. Once you are logged in, click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the "Databricks Lakehouse" connector and click on it.
4. You will be prompted to enter your Databricks Lakehouse credentials, including your account name, personal access token, and workspace ID.
5. Once you have entered your credentials, click on the "Test" button to ensure that the connection is successful.
6. If the test is successful, click on the "Save" button to save your Databricks Lakehouse destination connector settings.
7. You can now use the Databricks Lakehouse connector to transfer data from your source connectors to your Databricks Lakehouse destination.
8. To set up a data transfer, navigate to the "Sources" tab and select the source connector that you want to use.
9. Follow the prompts to enter your source connector credentials and configure your data transfer settings.
10. Once you have configured your source connector, select the Databricks Lakehouse connector as your destination and follow the prompts to configure your data transfer settings.
11. Click on the "Run" button to initiate the data transfer.

Step 3: Set up a connection to sync your Bing Ads data to Databricks Lakehouse

Once you've successfully connected Bing Ads as a data source and Databricks Lakehouse as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Bing Ads from the dropdown list of your configured sources.
Select your destination: Choose Databricks Lakehouse from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Bing Ads objects you want to import data from towards Databricks Lakehouse. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Bing Ads to Databricks Lakehouse according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Databricks Lakehouse data warehouse is always up-to-date with your Bing Ads data.

Use Cases to transfer your Bing Ads data to Databricks Lakehouse

Integrating data from Bing Ads to Databricks Lakehouse provides several benefits. Here are a few use cases:

Advanced Analytics: Databricks Lakehouse’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Bing Ads data, extracting insights that wouldn't be possible within Bing Ads alone.
Data Consolidation: If you're using multiple other sources along with Bing Ads, syncing to Databricks Lakehouse allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Bing Ads has limits on historical data. Syncing data to Databricks Lakehouse allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Databricks Lakehouse provides robust data security features. Syncing Bing Ads data to Databricks Lakehouse ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Databricks Lakehouse can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Bing Ads data.
Data Science and Machine Learning: By having Bing Ads data in Databricks Lakehouse, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Bing Ads provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Databricks Lakehouse, providing more advanced business intelligence options. If you have a Bing Ads table that needs to be converted to a Databricks Lakehouse table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Bing Ads account as an Airbyte data source connector.
Configure Databricks Lakehouse as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Bing Ads to Databricks Lakehouse after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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Sync with Airbyte

Step 1: Set up Bing Ads as a source connector

Step 2: Set up Databricks Lakehouse as a destination connector

Step 3: Set up a connection to sync your Bing Ads data to Databricks Lakehouse

Once you've successfully connected Bing Ads as a data source and Databricks Lakehouse as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Bing Ads from the dropdown list of your configured sources.
Select your destination: Choose Databricks Lakehouse from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Bing Ads objects you want to import data from towards Databricks Lakehouse. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Bing Ads to Databricks Lakehouse according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Databricks Lakehouse data warehouse is always up-to-date with your Bing Ads data.

How to Sync Bing Ads to Databricks Lakehouse Manually

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

Step 8:

FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Bing Ads?

What data can you extract from Bing Ads?

Bing Ads API provides access to a wide range of data that can be used to optimize and manage advertising campaigns. The following are the categories of data that can be accessed through Bing Ads API:

1. Account data: This includes information about the account, such as account ID, name, and currency.
2. Campaign data: This includes information about the campaigns, such as campaign ID, name, budget, and status.
3. Ad group data: This includes information about the ad groups, such as ad group ID, name, and status.
4. Ad data: This includes information about the ads, such as ad ID, title, description, and status.
5. Keyword data: This includes information about the keywords, such as keyword ID, match type, bid, and status.
6. Performance data: This includes information about the performance of the campaigns, ad groups, ads, and keywords, such as impressions, clicks, conversions, and cost.
7. Targeting data: This includes information about the targeting options, such as location, device, and demographic targeting.
8. Budget data: This includes information about the budget, such as daily budget, monthly budget, and total budget.
9. Conversion data: This includes information about the conversions, such as conversion ID, name, and value.

Overall, Bing Ads API provides access to a comprehensive set of data that can be used to optimize and manage advertising campaigns effectively.

How do I transfer data from Bing Ads?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up Bing Ads to Databricks Lakehouse as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Bing Ads to Databricks Lakehouse and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

Back to all tutorials

Warehouses and Lakes

Marketing Analytics

How to load data from Bing Ads to Databricks Lakehouse

Learn how to use Airbyte to synchronize your Bing Ads data into Databricks Lakehouse within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

TL;DR

What is Bing Ads

What is Databricks Lakehouse

Prerequisites

Step 1: Setup Bing Ads

Step 2: Setup Databricks Lakehouse

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between Bing Ads and Databricks Lakehouse

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up Bing Ads as a source connector (using Auth, or usually an API key)
set up Databricks Lakehouse as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Bing Ads

What is Databricks Lakehouse

Databricks is an American enterprise software company founded by the creators of Apache Spark. Databricks combines data warehouses and data lakes into a lakehouse architecture.

Integrate Bing Ads with Databricks Lakehouse in minutes

Try for free now

Prerequisites

A Bing Ads account to transfer your customer data automatically from.
A Databricks Lakehouse account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Step 1: Set up Bing Ads as a source connector

Step 2: Set up Databricks Lakehouse as a destination connector

Step 3: Set up a connection to sync your Bing Ads data to Databricks Lakehouse

Once you've successfully connected Bing Ads as a data source and Databricks Lakehouse as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Bing Ads from the dropdown list of your configured sources.
Select your destination: Choose Databricks Lakehouse from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Bing Ads objects you want to import data from towards Databricks Lakehouse. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Bing Ads to Databricks Lakehouse according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Databricks Lakehouse data warehouse is always up-to-date with your Bing Ads data.

Use Cases to transfer your Bing Ads data to Databricks Lakehouse

Integrating data from Bing Ads to Databricks Lakehouse provides several benefits. Here are a few use cases:

Advanced Analytics: Databricks Lakehouse’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Bing Ads data, extracting insights that wouldn't be possible within Bing Ads alone.
Data Consolidation: If you're using multiple other sources along with Bing Ads, syncing to Databricks Lakehouse allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Bing Ads has limits on historical data. Syncing data to Databricks Lakehouse allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Databricks Lakehouse provides robust data security features. Syncing Bing Ads data to Databricks Lakehouse ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Databricks Lakehouse can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Bing Ads data.
Data Science and Machine Learning: By having Bing Ads data in Databricks Lakehouse, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Bing Ads provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Databricks Lakehouse, providing more advanced business intelligence options. If you have a Bing Ads table that needs to be converted to a Databricks Lakehouse table, Airbyte can do that automatically.