Connectors

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Bing Ads

Data replication

Sync Bing Ads data anywhere.

Microsoft Advertising is a pay-per-click (PPC) advertising platform used to display ads based on the keywords used in a user's search query. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Microsoft Advertising. Using the Bing Ads API is the most efficient way to manage many large campaigns or to integrate your marketing with other in-house systems. The Bing Ads API also supports multiple customer accounts making it easy for ad agencies to manage campaigns for many clients. Some organizations may choose a hybrid approach; using the web UI for most tasks but automating reporting or campaign optimization with the API.

  • Certified
  • Generally available
  • 12 streams
Sync Bing Ads dataRead the docs
Bing Ads

One connector

Everything Bing Ads can do in Airbyte

  • Sync to your warehouse

    Land 12 Bing Ads tables in 50+ destinations on a schedule you control.

  • Incremental syncs

    Pull only the records that changed since the last run instead of reloading everything.

  • One authorization

    Authenticate Bing Ads once and Airbyte keeps every scheduled sync running on it.

  • Cloud or self-hosted

    Run the Bing Ads connector on Cloud, Self-Managed Enterprise.

Specifications

What to know before you sync Bing Ads

  • Support levelCertified
  • Available onCloud, Self-Managed Enterprise
  • Connector version3.0.7
  • Release stageGenerally available

Sync capabilities

  • Full Refresh SyncSupported
  • Incremental SyncSupported
  • Destinations50+ Airbyte connectors

Set up in 7 steps

  1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.
  2. Click on the "Add Source" button and select "Bing Ads" from the list of available connectors.
  3. Enter a name for the connector and click "Next".
  4. Enter your Bing Ads credentials, including your account ID, developer token, client ID, and client secret.
  5. Click "Test Connection" to ensure that the credentials are correct and the connection is successful.
  6. Once the connection is successful, select the data you want to replicate from Bing Ads and configure any additional settings, such as the replication frequency and destination.
  7. Click "Create Source" to save the connector and begin replicating data from Bing Ads to your destination.

12 streams

Every table you can sync from Bing Ads

  • Accounts

  • Ad Groups

  • Ad Group Labels

  • Ads

  • App Install Ads

  • App Install Ad Labels

  • Budget

  • Campaigns

  • Campaign Labels

  • Keywords

  • Keyword Labels

  • Labels

Authentication

Authenticate Bing Ads once

  • API credentials

    Requires Client ID, Client Secret, Developer Token and Refresh Token.

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Common questions

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ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

Bing Ads API provides access to a wide range of data that can be used to optimize and manage advertising campaigns. The following are the categories of data that can be accessed through Bing Ads API:

1. Account data: This includes information about the account, such as account ID, name, and currency.
2. Campaign data: This includes information about the campaigns, such as campaign ID, name, budget, and status.
3. Ad group data: This includes information about the ad groups, such as ad group ID, name, and status.
4. Ad data: This includes information about the ads, such as ad ID, title, description, and status.
5. Keyword data: This includes information about the keywords, such as keyword ID, match type, bid, and status.
6. Performance data: This includes information about the performance of the campaigns, ad groups, ads, and keywords, such as impressions, clicks, conversions, and cost.
7. Targeting data: This includes information about the targeting options, such as location, device, and demographic targeting.
8. Budget data: This includes information about the budget, such as daily budget, monthly budget, and total budget.
9. Conversion data: This includes information about the conversions, such as conversion ID, name, and value.

Overall, Bing Ads API provides access to a comprehensive set of data that can be used to optimize and manage advertising campaigns effectively.

1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.
2. Click on the "Add Source" button and select "Bing Ads" from the list of available connectors.
3. Enter a name for the connector and click "Next".
4. Enter your Bing Ads credentials, including your account ID, developer token, client ID, and client secret.
5. Click "Test Connection" to ensure that the credentials are correct and the connection is successful.
6. Once the connection is successful, select the data you want to replicate from Bing Ads and configure any additional settings, such as the replication frequency and destination.
7. Click "Create Source" to save the connector and begin replicating data from Bing Ads to your destination.

The most prominent ETL tools to transfer data to include: Airbyte, Fivetran, StitchData, Matillion, Talend Data Integration. These tools help in extracting data from various sources (APIs, databases, and more), transforming it efficiently, and loading it into and other databases, data warehouses and data lakes, enhancing data management capabilities.

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

Start moving Bing Ads data today

Free for 14 days on Airbyte Cloud. Set up the Bing Ads connector once and let Airbyte keep it in sync.

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