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Marketing Analytics

How to load data from Customer.io to Cumul.io

Learn how to use Airbyte to synchronize your Customer.io data into Cumul.io within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Customer.io as a source connector (using Auth, or usually an API key)
  2. set up Cumul.io as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Customer.io

Salesloft is a comprehensive sales engagement platform designed to help sales teams streamline their prospecting, communication, and pipeline management processes. It provides a centralized hub for sales professionals to execute targeted outreach campaigns, track email opens and clicks, schedule meetings, and manage their sales cadences. One of its key strengths is its ability to integrate with various other tools, amplifying its capabilities. Salesloft can connect with popular CRM systems like Salesforce, HubSpot, and Microsoft Dynamics, enabling seamless data synchronization and centralized contact management.

What is Cumul.io

Cumul.io is a cloud-based data visualization platform that allows businesses to create interactive dashboards and reports. It enables users to connect to various data sources, including databases, spreadsheets, and APIs, and visualize the data in real-time. The platform offers a drag-and-drop interface that makes it easy to create custom dashboards and reports without any coding skills. Users can also embed the dashboards and reports into their own applications or websites. Cumul.io provides a range of features, including data filtering, drill-down capabilities, and collaboration tools, making it a powerful tool for data analysis and decision-making.

Integrate Customer.io with Cumul.io in minutes

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Prerequisites

  1. A Customer.io account to transfer your customer data automatically from.
  2. A Cumul.io account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Customer.io and Cumul.io, for seamless data migration.

When using Airbyte to move data from Customer.io to Cumul.io, it extracts data from Customer.io using the source connector, converts it into a format Cumul.io can ingest using the provided schema, and then loads it into Cumul.io via the destination connector. This allows businesses to leverage their Customer.io data for advanced analytics and insights within Cumul.io, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Customer.io as a source connector

1. First, navigate to the Airbyte dashboard and click on "Sources" in the left-hand menu.
2. Click on "New Source" and select "Customer.io" from the list of available connectors.
3. Enter a name for your source and click "Next".
4. Enter your Customer.io API key and site ID in the appropriate fields. You can find your API key and site ID in your Customer.io account settings.
5. Click "Test Connection" to ensure that your credentials are correct and that Airbyte can connect to your Customer.io account.
6. Once the connection is successful, click "Create Source" to save your settings.
7. You can now configure your sync settings and schedule for your Customer.io source in the Airbyte dashboard.
8. To view your data, navigate to the "Connections" tab and click on your Customer.io source. You can then view your data in the "Overview" and "Schema" tabs.

Step 2: Set up Cumul.io as a destination connector

1. First, navigate to the Cumul.io destination connector on Airbyte's website.
2. Click on the "Get Started" button to begin the setup process.
3. Enter your Cumul.io API key and secret key in the appropriate fields.
4. Next, select the data source you want to connect to Cumul.io from the list of available sources.
5. Follow the prompts to configure the data source settings, such as selecting the tables or fields you want to sync.
6. Once you have configured the data source settings, click on the "Test" button to ensure that the connection is working properly.
7. If the test is successful, click on the "Save" button to save your configuration settings.
8. You can now start syncing data from your selected data source to Cumul.io by clicking on the "Sync Now" button.
9. You can also schedule regular syncs by setting up a sync frequency in the connector settings.
10. Congratulations! You have successfully connected your Cumul.io destination connector on Airbyte and can now start visualizing your data in Cumul.io.

Step 3: Set up a connection to sync your Customer.io data to Cumul.io

Once you've successfully connected Customer.io as a data source and Cumul.io as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Customer.io from the dropdown list of your configured sources.
  3. Select your destination: Choose Cumul.io from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Customer.io objects you want to import data from towards Cumul.io. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Customer.io to Cumul.io according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Cumul.io data warehouse is always up-to-date with your Customer.io data.

Use Cases to transfer your Customer.io data to Cumul.io

Integrating data from Customer.io to Cumul.io provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Cumul.io’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Customer.io data, extracting insights that wouldn't be possible within Customer.io alone.
  2. Data Consolidation: If you're using multiple other sources along with Customer.io, syncing to Cumul.io allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Customer.io has limits on historical data. Syncing data to Cumul.io allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Cumul.io provides robust data security features. Syncing Customer.io data to Cumul.io ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Cumul.io can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Customer.io data.
  6. Data Science and Machine Learning: By having Customer.io data in Cumul.io, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Customer.io provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Cumul.io, providing more advanced business intelligence options. If you have a Customer.io table that needs to be converted to a Cumul.io table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Customer.io account as an Airbyte data source connector.
  2. Configure Cumul.io as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Customer.io to Cumul.io after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
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Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
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Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Customer.io?

Customer.io's API provides access to a wide range of data related to customer behavior and interactions with a business. The following are the categories of data that can be accessed through the API:  
1. Customer data: This includes information about individual customers, such as their name, email address, and other demographic information.  
2. Behavioral data: This includes data related to how customers interact with a business, such as their website activity, email opens and clicks, and other engagement metrics.  
3. Campaign data: This includes data related to specific marketing campaigns, such as the number of emails sent, open rates, click-through rates, and conversion rates.  
4. Segmentation data: This includes data related to how customers are segmented based on various criteria, such as their behavior, demographics, and interests.  
5. A/B testing data: This includes data related to A/B tests conducted on various marketing campaigns, such as the performance of different subject lines, email content, and calls to action.  
6. Revenue data: This includes data related to the revenue generated by specific campaigns or customer segments, as well as overall revenue trends over time.

What data can you transfer to Cumul.io?

You can transfer a wide variety of data to Cumul.io. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Customer.io to Cumul.io?

The most prominent ETL tools to transfer data from Customer.io to Cumul.io include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Customer.io and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Cumul.io and other databases, data warehouses and data lakes, enhancing data management capabilities.