Databases
Sales & Support Analytics

How to load data from Drift to Rockset

Learn how to use Airbyte to synchronize your Drift data into Rockset within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Drift as a source connector (using Auth, or usually an API key)
  2. set up Rockset as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Drift

Advertised as the “First and only revenue acceleration platform,” Drift provides an array of conversational tools in one place. Live chat, email, video, virtual selling assistants, Drift intel and prospector, and more are all smoothly integrated for a seamless and frictionless communication experience. Putting the personal touch back in marketing, Drift’s Conversational Marketing and Conversational Sales helps companies personalize business/client encounters and grow revenue faster.

What is Rockset

Rockset is a real-time indexing and querying database platform that enables developers to build data-driven applications quickly and easily. It allows users to ingest and analyze data from various sources, including databases, streams, and APIs, and provides a SQL interface for querying the data in real-time. Rockset's unique architecture enables it to scale automatically, making it ideal for applications that require high performance and low latency. It also offers a range of features, including automatic schema detection, full-text search, and geospatial indexing, making it a versatile tool for a wide range of use cases. Overall, Rockset simplifies the process of building real-time applications and enables developers to focus on delivering value to their users.

Integrate Drift with Rockset in minutes

Try for free now

Prerequisites

  1. A Drift account to transfer your customer data automatically from.
  2. A Rockset account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Drift and Rockset, for seamless data migration.

When using Airbyte to move data from Drift to Rockset, it extracts data from Drift using the source connector, converts it into a format Rockset can ingest using the provided schema, and then loads it into Rockset via the destination connector. This allows businesses to leverage their Drift data for advanced analytics and insights within Rockset, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Drift as a source connector

1. First, navigate to the Drift source connector page on Airbyte's website.

2. Click on the "Create new connection" button.

3. Enter a name for your connection and click "Next".

4. Enter your Drift API credentials, including your API key and API secret.

5. Click "Test connection" to ensure that your credentials are correct and that Airbyte can connect to your Drift account.

6. Once your connection is successful, select the data you want to replicate from Drift.

7. Choose the replication frequency and the destination where you want to send your data.

8. Click "Create connection" to finalize your Drift source connector on Airbyte.

9. You can now monitor your data replication and manage your connection settings from the Airbyte dashboard.  

Note: It is important to ensure that your Drift API credentials are correct and up-to-date to avoid any issues with data replication. Additionally, make sure to select the appropriate data to replicate and choose a suitable replication frequency to meet your business needs.

Step 2: Set up Rockset as a destination connector

1. Go to the Rockset website and create an account if you don't already have one.
2. Log in to your Rockset account and navigate to the "API Keys" section.
3. Generate a new API key by clicking the "Generate API Key" button.
4. Copy the API key to your clipboard.
5. Open the Airbyte UI and navigate to the "Destinations" tab.
6. Search for "Rockset" in the list of available destinations and click on it.
7. Click the "Create new connection" button.
8. Enter a name for your connection and paste the API key you copied earlier into the "API Key" field.
9. Enter the name of the Rockset collection you want to use as the destination for your data.
10. Click the "Test" button to ensure that the connection is working properly.
11. If the test is successful, click the "Save" button to save your connection.
12. You can now use your Rockset destination connector to send data from Airbyte to your Rockset collection.

Step 3: Set up a connection to sync your Drift data to Rockset

Once you've successfully connected Drift as a data source and Rockset as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Drift from the dropdown list of your configured sources.
  3. Select your destination: Choose Rockset from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Drift objects you want to import data from towards Rockset. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Drift to Rockset according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Rockset data warehouse is always up-to-date with your Drift data.

Use Cases to transfer your Drift data to Rockset

Integrating data from Drift to Rockset provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Rockset’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Drift data, extracting insights that wouldn't be possible within Drift alone.
  2. Data Consolidation: If you're using multiple other sources along with Drift, syncing to Rockset allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Drift has limits on historical data. Syncing data to Rockset allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Rockset provides robust data security features. Syncing Drift data to Rockset ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Rockset can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Drift data.
  6. Data Science and Machine Learning: By having Drift data in Rockset, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Drift provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Rockset, providing more advanced business intelligence options. If you have a Drift table that needs to be converted to a Rockset table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Drift account as an Airbyte data source connector.
  2. Configure Rockset as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Drift to Rockset after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Drift?

Drift's API provides access to a wide range of data related to customer interactions and conversations. The following are the categories of data that can be accessed through Drift's API:  

1. Conversations: This includes data related to all conversations between customers and agents, including conversation history, transcripts, and metadata.  

2. Contacts: This includes data related to customer profiles, such as contact information, company details, and activity history.  

3. Events: This includes data related to customer behavior, such as page views, clicks, and other actions taken on the website.  

4. Campaigns: This includes data related to marketing campaigns, such as email campaigns, chat campaigns, and other promotional activities.  

5. Integrations: This includes data related to third-party integrations, such as CRM systems, marketing automation tools, and other business applications.  

6. Analytics: This includes data related to performance metrics, such as conversion rates, engagement rates, and other key performance indicators.  

Overall, Drift's API provides a comprehensive set of data that can be used to gain insights into customer behavior, improve customer engagement, and optimize business processes.

What data can you transfer to Rockset?

You can transfer a wide variety of data to Rockset. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Drift to Rockset?

The most prominent ETL tools to transfer data from Drift to Rockset include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Drift and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Rockset and other databases, data warehouses and data lakes, enhancing data management capabilities.