Best 6 Data Enrichment Tools

In the modern era, data analysis plays a crucial role in the expansion of businesses. Every organization invests a lot of time, money, and resources to gather data from various sources and consolidate them for meaningful analysis.

Having up-to-date records is an effective way to identify leads and study the behavior of your target audience. You can use the datasets to analyze the latest trends, create predictive models, and align long-term strategic goals for your business.

‍Data enrichment is a key step in the collection and analysis of business data. Through this process, you can get access to large amounts of relevant and verifiable data from different sources. Acquiring records may have been a tedious process back in the day. But today, with the advent of data enrichment tools, your task is simplified and much quicker. 

This article will take you through some of the best data enrichment tools and how you can make the most out of them.

What are Data Enrichment Tools?

Data enrichment tools are specialized software applications designed to automate the process of discovering, validating, and merging third-party data with existing databases. These tools play a vital role in strengthening the information available about leads, prospects, and consumer behavior patterns. They give you deeper insights to comprehensively understand every aspect of the data. You can achieve set targets for different stakeholder groups through proper analysis and business reporting.

Data enrichment covers various types of data that include demographic, professional, and behavioral data. Demographic data encompasses details such as age, gender, income, location, country, and pin codes. Professional data involves information about companies, such as business size, industry position, funding history, target segments, and more. Behavioral data mainly focuses on understanding the needs, desires, and demand patterns of both individuals and businesses.

Key Benefits of Data Enrichment Tools

Data enrichment tools contrast with the manual and time-consuming traditional methods of collecting prospect data through multiple sources. It can include Google and LinkedIn searches, tracking every visitor’s journey on your website, or data generated within your internal departments. In today’s business landscape, you require instant access to relevant data without spending extensive time on research. Data enrichment tools are an efficient solution to addressing this need. Let’s look at some of the key benefits they offer:

Personalized Outreach:

Data enrichment tools provide context on prospects, allowing you to create personalized outreach strategies. It increases the likelihood of engaging positively with individuals through accurate data insights and makes them loyal customers.

Improved Sales:

These tools contribute to effective and targeted sales efforts, increasing the volume of your sales. It not only brings in revenue but also helps you boost your sales target and other important business metrics like ROI and customer conversion rate.

Enhanced Customer Data:

Data enrichment tools append and expand the information collected from customers and other businesses. They can provide you with deeper details and insights into the differences in demand, purchase, and consumption patterns of customers across several locations, age groups, and income classes.

Integration With Data Warehouses:

‍To conduct robust data analysis, you can migrate the datasets obtained from data enrichment tools into cloud data warehouses. Using the built-in queries and features of your data warehouse, you can combine and analyze datasets for holistic understanding. 

Six Best Data Enrichment Tools

With the demand rising for accurate B2B data, the data enrichment market offers diverse tools. Choosing the right solution is crucial as the platform will unlock customer databases, which is essential for expanding your business. Take a look at the six best data enrichment tools that can help you achieve your goals.

Airbyte

Airbyte is one of the leading data integration and replication platforms. However, it also functions as a data enrichment tool by allowing you to extract and load data from multiple sources. 

Using the 350+ pre-built connectors on the platform, you can set up a data pipeline in just a few minutes without writing a single line of code. You can move the vast datasets obtained from different sources into a cloud data warehouse. To continuously enrich your data, you can use the CDC capabilities of Airbyte. It helps you keep your data updated by regularly obtaining fresh data from the source. Once the migration is done, you can automate the process of analyzing the data through the extensive features offered by data warehouses.

Even if you have local datasets across different locations that need to be standardized and structured, you can migrate the data through a single data pipeline on Airbyte. The time taken for manual transformation will be saved, allowing you more time for processing and in-depth analysis. If you do not find a source or destination of your choice, you can build data pipelines through custom connectors. Airbyte’s Connector Development Kit is a comprehensive guide that will help you establish a desired data pipeline in a short span of time.

Cognism

Cognism is one of the top data enrichment tools that support your organization with valuable insights into prospective customer behavior. You can get access to fresh records and accelerate workflows to drive revenue with enhanced data-driven strategies.

Key Features:

• Cognism’s Diamond Data: Cognism offers you human-verified data assets, ensuring complete reliability and accuracy in the contact details of potential customers. The mobile numbers in the Diamond Data are authentic and extensively cover regions across North America and Europe.
• Chrome Extension: This data enrichment tool has a Google Chrome extension that helps you tap into GDPR-compliant databases while browsing corporate websites or LinkedIn. You can make use of this database to gain access to extensive information on companies and individuals, and create specialized visualizations for each group.
• Intent Data Signals: Intent data provides clues on the purchasing behavior of your target audience. Cognism leverages consent-based intent data from B2B companies like Bombora to equip your team with sales trigger events. These events indicate when a prospect is ready to engage and make a purchase with your organization.

Pricing: Cognism does not believe in a one-size-fits-all plan. Instead, this data enrichment tool has personalized pricing solutions for each business.

Clearbit

Clearbit is one of the best data enrichment tools, offering comprehensive solutions for marketing and business development applications. The platform empowers you to conduct customer profile analysis by giving you access to detailed contact information and insights on lead generation and conversion.

Key Features:

• B2B Marketing Intelligence: Clearbit provides you with over 100 B2B marketing intelligence attributes. These are significant insights on your leads, which cover detailed demographic and professional information on companies and private individuals.
• Advanced Filtering: This data enrichment tool offers advanced, easy-to-toggle filtering options, enabling you to segment companies and private individuals based on various criteria. Thus, you can generate business intelligence reports and tailor strategies for different groups with ease.
• CRM Integration: Clearbit is well integrated with major Customer Relationship Management (CRM) platforms, including Salesforce, HubSpot, Marketo, and more. Hence, you can migrate or update your datasets in these tools easily to maintain consistency during analysis. Clearbit also has an automatic data refresh feature where your list of prospect records is automatically updated every 30 days to ensure data accuracy for you.

Pricing: Clearbit has customizable and flexible pricing to suit your business needs. If you are looking to get a tailor-made plan for your organization, get in touch with their sales team. 

LeadGenius

LeadGenius is a cloud-based data enrichment tool that caters to the B2B marketing of small and medium business enterprises. The features and capabilities of this platform are designed to enrich your business account with relevant and up-to-date data. You can disseminate valuable and relevant data to different departments in a timely manner to meet your specific business needs.

Key Features:

• Custom Data Points: LeadGenius empowers your business through custom data points, including buyer personas and verified leads. You can enhance your datasets with personal, international, and vertical data to target specific customer groups.
• Contact and Account Monitoring: The platform offers robust contact and account monitoring features, such as tracking signals, events, and triggers for social behavior, pricing updates, press releases, and more. You can also receive alerts when your target accounts engage with competitor brands online, providing valuable insights on purchase intents.
• Real-time Dynamic Database: LeadGenius maintains a real-time database so that you can access and analyze the latest data. This dynamic approach contrasts with other tools that rely on historical and pre-built data from common sources, enhancing the effectiveness of your data-driven strategies.

Pricing: This on-demand data enrichment tool offers personalized pricing plans that depend on the coverage, quality, and precision of your desired customer data.

ZoomInfo

ZoomInfo is one of the best B2B data enrichment tools. It offers you a suite of features for demand generation, competitor solutions, and sales engagement, identifying extensive data points to facilitate direct and targeted communication.

Key Features:

• Bidstream Data: Bidstream data is data that is sent with a bid request from your brand to a website or app. ZoomInfo collects intent signals through third-party bidstream data to support prospect research, enhancing your outreach.
• Data Trustworthiness: This data enrichment platform prioritizes data accuracy through GDPR-compliant data. ZoomInfo employs a community-based system to verify mobile numbers, enhancing the reliability of its contact databases.
• Link with CRM Accounts: You can link your ZoomInfo account with CRM systems and other sales tools to expand your databases with additional information, such as job titles, location, company revenue, department size, and more.

Pricing: ZoomInfo offers three packages for separate departments and functionalities: SalesOS, MarketingOS, and TalentOS. You also have the choice between three support packages, which are Standard, Preferred, and Premium plans. For the exact pricing, you must get in touch with ZoomInfo’s team.

FullContact

FullContact is a privacy-safe Identity Resolution SaaS platform that provides you with strong data enrichment features. This versatile tool is adept at bringing forth personal identifiers for driving meaningful customer journeys and centralizing information on marketing contacts.

Key Features:

• Identify Graph Feature: FullContact’s real-time Identify Graph feature connects various data points across the web, giving you access to authentic information for social media profiles and email addresses. You can even query hundreds of identity and marketing attributes for precise identification of individuals from vast datasets.
• Business Card Scanner: This data enrichment tool offers a unique feature where you can scan business cards with the FullContact app and create profiles to source contact details for individuals. The feature streamlines the process of gathering information from offline sources.
• API Usage: The FullContact Platform allows you to track your usage and generate API keys and customer recognition tags. The APIs offer you the flexibility to make concurrent queries (up to 100 req/s) with rapid response times, allowing you to process your customer databases swiftly.

‍Pricing: FullContact offers you a 14-day free trial where you need to install the Acumen Visitor Identification webtag on your website. After the demo and trial, you have to get in touch with them to set up a pricing plan for your organization.

The Final Word

Data enrichment tools offer a wealth of features that ensure the survival and growth of your business. You can research prospective customers and retain the existing consumer base through updating, analyzing, and visualizing large datasets with the right set of tools.

Most of the data enrichment platforms keep up with security and privacy compliances. They strive to provide verified data attributes and extensive integration capabilities with several other tools. Their commitment to data accuracy, which is critical for data analysis and decision-making, ensures that you can rely on the databases they provide. 

Propel your data management strategies by creating a pipeline between your chosen data enrichment tool and data warehouse. Improve the quality of your data and make data-driven decisions faster by configuring the source and destination in two steps with Airbyte. Sign up today!