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What our users say
Andre Exner
"For TUI Musement, Airbyte cut development time in half and enabled dynamic customer experiences."
Chase Zieman
“Airbyte helped us accelerate our progress by years, compared to our competitors. We don’t need to worry about connectors and focus on creating value for our users instead of building infrastructure. That’s priceless. The time and energy saved allows us to disrupt and grow faster.”
Rupak Patel
"With Airbyte, we could just push a few buttons, allow API access, and bring all the data into Google BigQuery. By blending all the different marketing data sources, we can gain valuable insights."
FAQs
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
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ConvertKit's API provides access to a wide range of data related to email marketing campaigns. The following are the categories of data that can be accessed through ConvertKit's API:
1. Subscribers: This category includes data related to subscribers such as their email address, name, location, and subscription status.
2. Forms: This category includes data related to forms such as form ID, name, and the number of subscribers who have signed up through the form.
3. Tags: This category includes data related to tags such as tag ID, name, and the number of subscribers who have been tagged.
4. Sequences: This category includes data related to sequences such as sequence ID, name, and the number of subscribers who have been added to the sequence.
5. Broadcasts: This category includes data related to broadcasts such as broadcast ID, name, and the number of subscribers who have received the broadcast.
6. Automations: This category includes data related to automations such as automation ID, name, and the number of subscribers who have been added to the automation.
7. Metrics: This category includes data related to metrics such as open rates, click-through rates, and conversion rates for email campaigns.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:
