How to load data from Drift to Google Sheets

Learn how to use Airbyte to synchronize your Drift data into Google Sheets within minutes.

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Set up a Drift connector in Airbyte

Connect to Drift or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Google Sheets for your extracted Drift data

Select Google Sheets where you want to import data from your Drift source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Drift to Google Sheets in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Drift as a source connector (using Auth, or usually an API key)
set up Google Sheets as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Drift

Advertised as the “First and only revenue acceleration platform,” Drift provides an array of conversational tools in one place. Live chat, email, video, virtual selling assistants, Drift intel and prospector, and more are all smoothly integrated for a seamless and frictionless communication experience. Putting the personal touch back in marketing, Drift’s Conversational Marketing and Conversational Sales helps companies personalize business/client encounters and grow revenue faster.

What is Google Sheets

Google Sheets is a cloud-based spreadsheet tool that allows users to create, edit, and share spreadsheets online. It is a part of the Google Drive suite of productivity tools and is accessible from any device with an internet connection. Google Sheets offers a range of features that make it a powerful tool for data analysis, project management, and collaboration. Users can create and format spreadsheets, add formulas and functions, and create charts and graphs to visualize data. Google Sheets also allows users to collaborate in real-time, making it easy to work on projects with others. Users can share spreadsheets with specific people or make them public, and can control who has access to edit or view the document. Additionally, Google Sheets integrates with other Google tools such as Google Forms, allowing users to collect data and automatically populate it into a spreadsheet. Overall, Google Sheets is a versatile and user-friendly tool that can be used for a variety of tasks, from simple calculations to complex data analysis.

Integrate Drift with Google Sheets in minutes

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Prerequisites

A Drift account to transfer your customer data automatically from.
A Google Sheets account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Drift and Google Sheets, for seamless data migration.

When using Airbyte to move data from Drift to Google Sheets, it extracts data from Drift using the source connector, converts it into a format Google Sheets can ingest using the provided schema, and then loads it into Google Sheets via the destination connector. This allows businesses to leverage their Drift data for advanced analytics and insights within Google Sheets, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Drift as a source connector

1. First, navigate to the Drift source connector page on Airbyte's website.

2. Click on the "Create new connection" button.

3. Enter a name for your connection and click "Next".

4. Enter your Drift API credentials, including your API key and API secret.

5. Click "Test connection" to ensure that your credentials are correct and that Airbyte can connect to your Drift account.

6. Once your connection is successful, select the data you want to replicate from Drift.

7. Choose the replication frequency and the destination where you want to send your data.

8. Click "Create connection" to finalize your Drift source connector on Airbyte.

9. You can now monitor your data replication and manage your connection settings from the Airbyte dashboard.

Note: It is important to ensure that your Drift API credentials are correct and up-to-date to avoid any issues with data replication. Additionally, make sure to select the appropriate data to replicate and choose a suitable replication frequency to meet your business needs.

Step 2: Set up Google Sheets as a destination connector

1. Go to the Airbyte website and log in to your account.
2. Click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the "Google Sheets" destination connector and click on it.
4. Click on the "Create Destination" button.
5. Enter a name for your destination and click on the "Create" button.
6. You will be redirected to the Google Sheets authorization page. Sign in to your Google account if you haven't already.
7. Click on the "Allow" button to grant Airbyte access to your Google Sheets account.
8. You will be redirected back to the Airbyte website. Select the Google Sheets destination you just created from the list of destinations.
9. Enter the name of the spreadsheet you want to use as your destination and select the worksheet you want to use.
10. Click on the "Test" button to make sure the connection is working properly.
11. If the test is successful, click on the "Save" button to save your destination settings.
12. You can now use the Google Sheets destination connector to transfer data from your source to your Google Sheets destination.

Step 3: Set up a connection to sync your Drift data to Google Sheets

Once you've successfully connected Drift as a data source and Google Sheets as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Drift from the dropdown list of your configured sources.
Select your destination: Choose Google Sheets from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Drift objects you want to import data from towards Google Sheets. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Drift to Google Sheets according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google Sheets data warehouse is always up-to-date with your Drift data.

Use Cases to transfer your Drift data to Google Sheets

Integrating data from Drift to Google Sheets provides several benefits. Here are a few use cases:

Advanced Analytics: Google Sheets’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Drift data, extracting insights that wouldn't be possible within Drift alone.
Data Consolidation: If you're using multiple other sources along with Drift, syncing to Google Sheets allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Drift has limits on historical data. Syncing data to Google Sheets allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Google Sheets provides robust data security features. Syncing Drift data to Google Sheets ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Google Sheets can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Drift data.
Data Science and Machine Learning: By having Drift data in Google Sheets, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Drift provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Google Sheets, providing more advanced business intelligence options. If you have a Drift table that needs to be converted to a Google Sheets table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Drift account as an Airbyte data source connector.
Configure Google Sheets as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Drift to Google Sheets after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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Sync with Airbyte

Step 1: Set up Drift as a source connector

1. First, navigate to the Drift source connector page on Airbyte's website.

2. Click on the "Create new connection" button.

3. Enter a name for your connection and click "Next".

4. Enter your Drift API credentials, including your API key and API secret.

5. Click "Test connection" to ensure that your credentials are correct and that Airbyte can connect to your Drift account.

6. Once your connection is successful, select the data you want to replicate from Drift.

7. Choose the replication frequency and the destination where you want to send your data.

8. Click "Create connection" to finalize your Drift source connector on Airbyte.

9. You can now monitor your data replication and manage your connection settings from the Airbyte dashboard.

Step 2: Set up Google Sheets as a destination connector

Step 3: Set up a connection to sync your Drift data to Google Sheets

Once you've successfully connected Drift as a data source and Google Sheets as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Drift from the dropdown list of your configured sources.
Select your destination: Choose Google Sheets from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Drift objects you want to import data from towards Google Sheets. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Drift to Google Sheets according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google Sheets data warehouse is always up-to-date with your Drift data.

How to Sync Drift to Google Sheets Manually

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

Step 8:

FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Drift?

What data can you extract from Drift?

Drift's API provides access to a wide range of data related to customer interactions and conversations. The following are the categories of data that can be accessed through Drift's API:

1. Conversations: This includes data related to all conversations between customers and agents, including conversation history, transcripts, and metadata.

2. Contacts: This includes data related to customer profiles, such as contact information, company details, and activity history.

3. Events: This includes data related to customer behavior, such as page views, clicks, and other actions taken on the website.

4. Campaigns: This includes data related to marketing campaigns, such as email campaigns, chat campaigns, and other promotional activities.

5. Integrations: This includes data related to third-party integrations, such as CRM systems, marketing automation tools, and other business applications.

6. Analytics: This includes data related to performance metrics, such as conversion rates, engagement rates, and other key performance indicators.

Overall, Drift's API provides a comprehensive set of data that can be used to gain insights into customer behavior, improve customer engagement, and optimize business processes.

How do I transfer data from Drift?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up Drift to Google Sheets as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Drift to Google Sheets and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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How to load data from Drift to Google Sheets

Learn how to use Airbyte to synchronize your Drift data into Google Sheets within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

TL;DR

What is Drift

What is Google Sheets

Prerequisites

Step 1: Setup Drift

Step 2: Setup Google Sheets

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between Drift and Google Sheets

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up Drift as a source connector (using Auth, or usually an API key)
set up Google Sheets as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Drift

What is Google Sheets

Integrate Drift with Google Sheets in minutes

Try for free now

Prerequisites

A Drift account to transfer your customer data automatically from.
A Google Sheets account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Step 1: Set up Drift as a source connector

1. First, navigate to the Drift source connector page on Airbyte's website.

2. Click on the "Create new connection" button.

3. Enter a name for your connection and click "Next".

4. Enter your Drift API credentials, including your API key and API secret.

5. Click "Test connection" to ensure that your credentials are correct and that Airbyte can connect to your Drift account.

6. Once your connection is successful, select the data you want to replicate from Drift.

7. Choose the replication frequency and the destination where you want to send your data.

8. Click "Create connection" to finalize your Drift source connector on Airbyte.

9. You can now monitor your data replication and manage your connection settings from the Airbyte dashboard.

Step 2: Set up Google Sheets as a destination connector

Step 3: Set up a connection to sync your Drift data to Google Sheets

Once you've successfully connected Drift as a data source and Google Sheets as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Drift from the dropdown list of your configured sources.
Select your destination: Choose Google Sheets from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Drift objects you want to import data from towards Google Sheets. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Drift to Google Sheets according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google Sheets data warehouse is always up-to-date with your Drift data.

Use Cases to transfer your Drift data to Google Sheets

Integrating data from Drift to Google Sheets provides several benefits. Here are a few use cases:

Advanced Analytics: Google Sheets’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Drift data, extracting insights that wouldn't be possible within Drift alone.
Data Consolidation: If you're using multiple other sources along with Drift, syncing to Google Sheets allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Drift has limits on historical data. Syncing data to Google Sheets allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Google Sheets provides robust data security features. Syncing Drift data to Google Sheets ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Google Sheets can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Drift data.
Data Science and Machine Learning: By having Drift data in Google Sheets, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Drift provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Google Sheets, providing more advanced business intelligence options. If you have a Drift table that needs to be converted to a Google Sheets table, Airbyte can do that automatically.