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FAQs
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Iterable is a marketing platform designed to help businesses grow. Its automated platform enables businesses to measure and optimize customer interactions, with the ability to easily create and execute cross-channel campaigns. Through in-app notifications, email, SMS, web and mobile push, and social media integrations, Iterable powers the entire customer engagement lifecycle, throughout all stages of the customer journey.
Iterable's API provides access to a wide range of data related to customer engagement and marketing campaigns. The following are the categories of data that can be accessed through Iterable's API:
1. User data: This includes information about individual users such as their email address, name, location, and other demographic information.
2. Campaign data: This includes information about marketing campaigns such as email campaigns, push notifications, and SMS campaigns. It includes data on the number of messages sent, open rates, click-through rates, and conversion rates.
3. Event data: This includes data on user behavior such as website visits, product purchases, and other actions taken by users.
4. List data: This includes information about the lists of users that have been created in Iterable, including the number of users in each list and their engagement history.
5. Template data: This includes information about the email templates and other marketing materials used in campaigns, including their design, content, and performance metrics.
6. Analytics data: This includes data on the performance of marketing campaigns, including metrics such as revenue generated, customer lifetime value, and return on investment.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.
Iterable is a marketing platform designed to help businesses grow. Its automated platform enables businesses to measure and optimize customer interactions, with the ability to easily create and execute cross-channel campaigns. Through in-app notifications, email, SMS, web and mobile push, and social media integrations, Iterable powers the entire customer engagement lifecycle, throughout all stages of the customer journey.
A communication solutions agency, Kafka is a cloud-based / on-prem distributed system offering social media services, public relations, and events. For event streaming, three main functionalities are available: the ability to (1) subscribe to (read) and publish (write) streams of events, (2) store streams of events indefinitely, durably, and reliably, and (3) process streams of events in either real-time or retrospectively. Kafka offers these capabilities in a secure, highly scalable, and elastic manner.
1. First, navigate to the Airbyte dashboard and click on "Sources" in the left-hand menu.
2. Click on the "Create New Source" button and select "Iterable" from the list of available connectors.
3. Enter a name for your Iterable source and click "Next".
4. Enter your Iterable API key in the "API Key" field. You can find your API key in your Iterable account under "API Keys" in the "Integrations" tab.
5. Select the data you want to sync from Iterable by checking the boxes next to the relevant objects (e.g. users, campaigns, events).
6. Choose how often you want your data to sync by selecting a sync frequency from the dropdown menu.
7. Click "Test" to ensure that your credentials are correct and that Airbyte can connect to your Iterable account.
8. If the test is successful, click "Create Source" to save your Iterable source and start syncing your data.
9. You can monitor the progress of your sync in the Airbyte dashboard under "Jobs".
1. First, you need to have an Apache Kafka destination connector installed on your system. If you don't have it, you can download it from the Apache Kafka website.
2. Once you have the Apache Kafka destination connector installed, you need to create a new connection in Airbyte. To do this, go to the Connections tab and click on the "New Connection" button. 3. In the "New Connection" window, select "Apache Kafka" as the destination connector and enter the required connection details, such as the Kafka broker URL, topic name, and authentication credentials.
4. After entering the connection details, click on the "Test Connection" button to ensure that the connection is working properly.
5. If the connection test is successful, click on the "Save" button to save the connection.
6. Once the connection is saved, you can create a new pipeline in Airbyte and select the Apache Kafka destination connector as the destination for your data.
7. In the pipeline configuration, select the connection you created in step 3 as the destination connection.
8. Configure the pipeline to map the source data to the appropriate Kafka topic and fields.
9. Once the pipeline is configured, you can run it to start sending data to your Apache Kafka destination.
With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.
We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:
Ready to get started?
Frequently Asked Questions
Iterable's API provides access to a wide range of data related to customer engagement and marketing campaigns. The following are the categories of data that can be accessed through Iterable's API:
1. User data: This includes information about individual users such as their email address, name, location, and other demographic information.
2. Campaign data: This includes information about marketing campaigns such as email campaigns, push notifications, and SMS campaigns. It includes data on the number of messages sent, open rates, click-through rates, and conversion rates.
3. Event data: This includes data on user behavior such as website visits, product purchases, and other actions taken by users.
4. List data: This includes information about the lists of users that have been created in Iterable, including the number of users in each list and their engagement history.
5. Template data: This includes information about the email templates and other marketing materials used in campaigns, including their design, content, and performance metrics.
6. Analytics data: This includes data on the performance of marketing campaigns, including metrics such as revenue generated, customer lifetime value, and return on investment.
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey: