How to load data from PostHog to BigQuery

Learn how to use Airbyte to synchronize your PostHog data into BigQuery within minutes.

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Set up a PostHog connector in Airbyte

Connect to PostHog or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up BigQuery for your extracted PostHog data

Connect to PostHog or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Configure the PostHog to BigQuery in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up PostHog as a source connector (using Auth, or usually an API key)
  2. set up BigQuery as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is PostHog

PostHog is an open-source Product Analytics software-as-a-service (Saas) for developers, aimed at helping software teams better understand user behavior. Offering a private cloud option to alleviate GDPR concerns, it provides the features engineers need most: it helps them automate events, understand their product usage and user data collections, tracks which features are being triggered for product events, etc.

What is BigQuery

BigQuery is an enterprise data warehouse that draws on the processing power of Google Cloud Storage to enable fast processing of SQL queries through massive datasets. BigQuery helps businesses select the most appropriate software provider to assemble their data, based on the platforms the business uses. Once a business’ data is acculumated, it is moved into BigQuery. The company controls access to the data, but BigQuery stores and processes it for greater speed and convenience.

Integrate PostHog with BigQuery in minutes

Try for free now

Prerequisites

  1. A PostHog account to transfer your customer data automatically from.
  2. A BigQuery account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including PostHog and BigQuery, for seamless data migration.

When using Airbyte to move data from PostHog to BigQuery, it extracts data from PostHog using the source connector, converts it into a format BigQuery can ingest using the provided schema, and then loads it into BigQuery via the destination connector. This allows businesses to leverage their PostHog data for advanced analytics and insights within BigQuery, simplifying the ETL process and saving significant time and resources.

Step 1: Set up PostHog as a source connector

1. First, navigate to the "Sources" tab on the Airbyte dashboard and click "Create a new source."

2. Select "Posthog" from the list of available sources.

3. Enter a name for your Posthog source and click "Next."

4. Enter the URL for your Posthog instance and click "Next."

5. Enter your Posthog API key and click "Next."

6. Select the tables you want to replicate and click "Next."

7. Choose the frequency at which you want Airbyte to sync your data and click "Next."

8. Review your settings and click "Create source" to finish setting up your Posthog source connector on Airbyte.

Step 2: Set up BigQuery as a destination connector

1. First, navigate to the Airbyte dashboard and select the "Destinations" tab on the left-hand side of the screen.

2. Scroll down until you find the "BigQuery" destination connector and click on it.

3. Click the "Create Destination" button to begin setting up your BigQuery destination.

4. Enter your Google Cloud Platform project ID and service account credentials in the appropriate fields.

5. Next, select the dataset you want to use for your destination and enter the table prefix you want to use.

6. Choose the schema mapping for your data, which will determine how your data is organized in BigQuery.

7. Finally, review your settings and click the "Create Destination" button to complete the setup process.

8. Once your destination is created, you can begin configuring your source connectors to start syncing data to BigQuery.

9. To do this, navigate to the "Sources" tab on the left-hand side of the screen and select the source connector you want to use.

10. Follow the prompts to enter your source credentials and configure your sync settings.

11. When you reach the "Destination" step, select your BigQuery destination from the dropdown menu and choose the dataset and table prefix you want to use.

12. Review your settings and click the "Create Connection" button to start syncing data from your source to your BigQuery destination.

Step 3: Set up a connection to sync your PostHog data to BigQuery

Once you've successfully connected PostHog as a data source and BigQuery as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select PostHog from the dropdown list of your configured sources.
  3. Select your destination: Choose BigQuery from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific PostHog objects you want to import data from towards BigQuery. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from PostHog to BigQuery according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your BigQuery data warehouse is always up-to-date with your PostHog data.

Use Cases to transfer your PostHog data to BigQuery

Integrating data from PostHog to BigQuery provides several benefits. Here are a few use cases:

  1. Advanced Analytics: BigQuery’s powerful data processing capabilities enable you to perform complex queries and data analysis on your PostHog data, extracting insights that wouldn't be possible within PostHog alone.
  2. Data Consolidation: If you're using multiple other sources along with PostHog, syncing to BigQuery allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: PostHog has limits on historical data. Syncing data to BigQuery allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: BigQuery provides robust data security features. Syncing PostHog data to BigQuery ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: BigQuery can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding PostHog data.
  6. Data Science and Machine Learning: By having PostHog data in BigQuery, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While PostHog provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to BigQuery, providing more advanced business intelligence options. If you have a PostHog table that needs to be converted to a BigQuery table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a PostHog account as an Airbyte data source connector.
  2. Configure BigQuery as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from PostHog to BigQuery after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
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Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
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How to Sync PostHog to BigQuery Manually

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What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

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How to load data from PostHog to BigQuery

Learn how to use Airbyte to synchronize your PostHog data into BigQuery within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up PostHog as a source connector (using Auth, or usually an API key)
  2. set up BigQuery as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is PostHog

PostHog is an open-source Product Analytics software-as-a-service (Saas) for developers, aimed at helping software teams better understand user behavior. Offering a private cloud option to alleviate GDPR concerns, it provides the features engineers need most: it helps them automate events, understand their product usage and user data collections, tracks which features are being triggered for product events, etc.

What is BigQuery

BigQuery is an enterprise data warehouse that draws on the processing power of Google Cloud Storage to enable fast processing of SQL queries through massive datasets. BigQuery helps businesses select the most appropriate software provider to assemble their data, based on the platforms the business uses. Once a business’ data is acculumated, it is moved into BigQuery. The company controls access to the data, but BigQuery stores and processes it for greater speed and convenience.

Integrate PostHog with BigQuery in minutes

Try for free now

Prerequisites

  1. A PostHog account to transfer your customer data automatically from.
  2. A BigQuery account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including PostHog and BigQuery, for seamless data migration.

When using Airbyte to move data from PostHog to BigQuery, it extracts data from PostHog using the source connector, converts it into a format BigQuery can ingest using the provided schema, and then loads it into BigQuery via the destination connector. This allows businesses to leverage their PostHog data for advanced analytics and insights within BigQuery, simplifying the ETL process and saving significant time and resources.

Step 1: Set up PostHog as a source connector

1. First, navigate to the "Sources" tab on the Airbyte dashboard and click "Create a new source."

2. Select "Posthog" from the list of available sources.

3. Enter a name for your Posthog source and click "Next."

4. Enter the URL for your Posthog instance and click "Next."

5. Enter your Posthog API key and click "Next."

6. Select the tables you want to replicate and click "Next."

7. Choose the frequency at which you want Airbyte to sync your data and click "Next."

8. Review your settings and click "Create source" to finish setting up your Posthog source connector on Airbyte.

Step 2: Set up BigQuery as a destination connector

1. First, navigate to the Airbyte dashboard and select the "Destinations" tab on the left-hand side of the screen.

2. Scroll down until you find the "BigQuery" destination connector and click on it.

3. Click the "Create Destination" button to begin setting up your BigQuery destination.

4. Enter your Google Cloud Platform project ID and service account credentials in the appropriate fields.

5. Next, select the dataset you want to use for your destination and enter the table prefix you want to use.

6. Choose the schema mapping for your data, which will determine how your data is organized in BigQuery.

7. Finally, review your settings and click the "Create Destination" button to complete the setup process.

8. Once your destination is created, you can begin configuring your source connectors to start syncing data to BigQuery.

9. To do this, navigate to the "Sources" tab on the left-hand side of the screen and select the source connector you want to use.

10. Follow the prompts to enter your source credentials and configure your sync settings.

11. When you reach the "Destination" step, select your BigQuery destination from the dropdown menu and choose the dataset and table prefix you want to use.

12. Review your settings and click the "Create Connection" button to start syncing data from your source to your BigQuery destination.

Step 3: Set up a connection to sync your PostHog data to BigQuery

Once you've successfully connected PostHog as a data source and BigQuery as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select PostHog from the dropdown list of your configured sources.
  3. Select your destination: Choose BigQuery from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific PostHog objects you want to import data from towards BigQuery. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from PostHog to BigQuery according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your BigQuery data warehouse is always up-to-date with your PostHog data.

Use Cases to transfer your PostHog data to BigQuery

Integrating data from PostHog to BigQuery provides several benefits. Here are a few use cases:

  1. Advanced Analytics: BigQuery’s powerful data processing capabilities enable you to perform complex queries and data analysis on your PostHog data, extracting insights that wouldn't be possible within PostHog alone.
  2. Data Consolidation: If you're using multiple other sources along with PostHog, syncing to BigQuery allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: PostHog has limits on historical data. Syncing data to BigQuery allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: BigQuery provides robust data security features. Syncing PostHog data to BigQuery ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: BigQuery can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding PostHog data.
  6. Data Science and Machine Learning: By having PostHog data in BigQuery, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While PostHog provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to BigQuery, providing more advanced business intelligence options. If you have a PostHog table that needs to be converted to a BigQuery table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a PostHog account as an Airbyte data source connector.
  2. Configure BigQuery as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from PostHog to BigQuery after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from PostHog?

Posthog's API gives access to a wide range of data related to user behavior and interactions with a website or application. The following are the categories of data that can be accessed through Posthog's API:  

1. Events: This includes data related to user actions such as clicks, page views, and form submissions.  

2. Users: This includes data related to user profiles such as email addresses, names, and user IDs.  

3. Sessions: This includes data related to user sessions such as session IDs, start and end times, and session duration.  

4. Funnels: This includes data related to user journeys through a website or application such as the steps they take to complete a specific task.  

5. Retention: This includes data related to user retention such as the percentage of users who return to a website or application after a certain period of time.  

6. Cohorts: This includes data related to user groups such as users who signed up during a specific time period or users who completed a specific action.  

7. Trends: This includes data related to changes in user behavior over time such as changes in the number of page views or clicks.

What data can you transfer to BigQuery?

You can transfer a wide variety of data to BigQuery. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from PostHog to BigQuery?

The most prominent ETL tools to transfer data from PostHog to BigQuery include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from PostHog and various sources (APIs, databases, and more), transforming it efficiently, and loading it into BigQuery and other databases, data warehouses and data lakes, enhancing data management capabilities.

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used