Warehouses and Lakes
Marketing Analytics

How to load data from SmartEngage to Databricks Lakehouse

Learn how to use Airbyte to synchronize your SmartEngage data into Databricks Lakehouse within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up SmartEngage as a source connector (using Auth, or usually an API key)
  2. set up Databricks Lakehouse as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is SmartEngage

SmartEngage is a multi-award-winning retail, travel and hospitality loyalty platform of Collinson. SmartEngage is the worldwide first and only Engagement Service Provider which is the first ever platform to combine Email Marketing with Facebook Messenger, and Push Notifications. SmartEngage is Free Symptom Checker and it is also a cross-channel autoresponder tool for marketing automation that assists organizations to develop their average percentage of opens by sending their message at the right time, and through the right platform.

What is Databricks Lakehouse

Databricks is an American enterprise software company founded by the creators of Apache Spark. Databricks combines data warehouses and data lakes into a lakehouse architecture.

Integrate SmartEngage with Databricks Lakehouse in minutes

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Prerequisites

  1. A SmartEngage account to transfer your customer data automatically from.
  2. A Databricks Lakehouse account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including SmartEngage and Databricks Lakehouse, for seamless data migration.

When using Airbyte to move data from SmartEngage to Databricks Lakehouse, it extracts data from SmartEngage using the source connector, converts it into a format Databricks Lakehouse can ingest using the provided schema, and then loads it into Databricks Lakehouse via the destination connector. This allows businesses to leverage their SmartEngage data for advanced analytics and insights within Databricks Lakehouse, simplifying the ETL process and saving significant time and resources.

Step 1: Set up SmartEngage as a source connector

1. First, navigate to the SmartEngage source connector page on Airbyte.com.
2. Click on the "Create a new connection" button.
3. In the "Configuration" tab, enter a name for your connection.
4. Enter your SmartEngage API key in the "API Key" field.
5. Enter your SmartEngage API secret in the "API Secret" field.
6. Select the data you want to sync by checking the appropriate boxes in the "Streams" section.
7. Click on the "Test" button to ensure that your credentials are correct and that the connection is working properly.
8. If the test is successful, click on the "Create connection" button to save your configuration.
9. You can now run your connection manually or schedule it to run automatically at specific intervals.
10. To run your connection manually, click on the "Run" button.
11. To schedule your connection, click on the "Schedule" tab and set your preferred interval.
12. You can also monitor the status of your connection and view any errors or warnings in the "Logs" tab.

Step 2: Set up Databricks Lakehouse as a destination connector

1. First, navigate to the Airbyte website and log in to your account.
2. Once you are logged in, click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the "Databricks Lakehouse" connector and click on it.
4. You will be prompted to enter your Databricks Lakehouse credentials, including your account name, personal access token, and workspace ID.
5. Once you have entered your credentials, click on the "Test" button to ensure that the connection is successful.
6. If the test is successful, click on the "Save" button to save your Databricks Lakehouse destination connector settings.
7. You can now use the Databricks Lakehouse connector to transfer data from your source connectors to your Databricks Lakehouse destination.
8. To set up a data transfer, navigate to the "Sources" tab and select the source connector that you want to use.
9. Follow the prompts to enter your source connector credentials and configure your data transfer settings.
10. Once you have configured your source connector, select the Databricks Lakehouse connector as your destination and follow the prompts to configure your data transfer settings.
11. Click on the "Run" button to initiate the data transfer.

Step 3: Set up a connection to sync your SmartEngage data to Databricks Lakehouse

Once you've successfully connected SmartEngage as a data source and Databricks Lakehouse as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select SmartEngage from the dropdown list of your configured sources.
  3. Select your destination: Choose Databricks Lakehouse from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific SmartEngage objects you want to import data from towards Databricks Lakehouse. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from SmartEngage to Databricks Lakehouse according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Databricks Lakehouse data warehouse is always up-to-date with your SmartEngage data.

Use Cases to transfer your SmartEngage data to Databricks Lakehouse

Integrating data from SmartEngage to Databricks Lakehouse provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Databricks Lakehouse’s powerful data processing capabilities enable you to perform complex queries and data analysis on your SmartEngage data, extracting insights that wouldn't be possible within SmartEngage alone.
  2. Data Consolidation: If you're using multiple other sources along with SmartEngage, syncing to Databricks Lakehouse allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: SmartEngage has limits on historical data. Syncing data to Databricks Lakehouse allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Databricks Lakehouse provides robust data security features. Syncing SmartEngage data to Databricks Lakehouse ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Databricks Lakehouse can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding SmartEngage data.
  6. Data Science and Machine Learning: By having SmartEngage data in Databricks Lakehouse, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While SmartEngage provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Databricks Lakehouse, providing more advanced business intelligence options. If you have a SmartEngage table that needs to be converted to a Databricks Lakehouse table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a SmartEngage account as an Airbyte data source connector.
  2. Configure Databricks Lakehouse as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from SmartEngage to Databricks Lakehouse after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
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Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
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Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Related Syncs with SmartEngage

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Related Syncs with SmartEngage

Frequently Asked Questions

What data can you extract from SmartEngage?

SmartEngage's API provides access to a wide range of data related to customer engagement and behavior. The following are the categories of data that can be accessed through SmartEngage's API:  

1. User data: This includes information about individual users such as their name, email address, phone number, and location.  
2. Behavioral data: This includes data related to user behavior such as their browsing history, purchase history, and engagement with marketing campaigns.  
3. Campaign data: This includes data related to marketing campaigns such as email open rates, click-through rates, and conversion rates.  
4. Segmentation data: This includes data related to user segmentation such as demographic information, interests, and behavior.  
5. Analytics data: This includes data related to website and app analytics such as page views, bounce rates, and session duration.  
6. Personalization data: This includes data related to personalization such as user preferences, interests, and behavior.  

Overall, SmartEngage's API provides access to a comprehensive set of data that can be used to improve customer engagement and drive business growth.

What data can you transfer to Databricks Lakehouse?

You can transfer a wide variety of data to Databricks Lakehouse. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from SmartEngage to Databricks Lakehouse?

The most prominent ETL tools to transfer data from SmartEngage to Databricks Lakehouse include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from SmartEngage and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Databricks Lakehouse and other databases, data warehouses and data lakes, enhancing data management capabilities.