Amazon Advertising, or Amazon Pay-Per-Click (PPC) advertising, is becoming a significant threat to both Facebook and Google's monopoly on the PPC market share. Consumers of all sorts use Amazon to check and compare prices, find new products, begin product searches, and make immediate purchases. Amazon itself claims that 76% of its shoppers use the search bar to find an item, opening the door to PPC advertising. This allows sellers and brands to reach a wide range of consumers while they shop, which means they are often already in the buying phase of the consumer journey. With over 300 million active customer accounts, leveraging this powerful advertising channel is undeniably integral to any e-commerce campaign. Not to mention, Amazon is only getting bigger. Amazon Advertising positions your brand ahead of the competition, and your business should be taking full advantage of this platform. Below, we’ve put together a comprehensive guide to further your knowledge and understanding of Amazon Advertising tools, products, and opportunities to equip your brand with the necessary knowledge to maximize its reach and boost results.
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1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.
2. Click on the "Add Source" button and select "Amazon Ads" from the list of available connectors.
3. Enter a name for the connector and click on the "Next" button.
4. Enter your Amazon Ads credentials, including your access key ID, secret access key, and account ID.
5. Click on the "Test" button to ensure that the credentials are correct and that the connection is successful.
6. Once the test is successful, click on the "Save" button to save the connector and add it to your list of sources.
7. You can now use the Amazon Ads connector to extract data from your Amazon Ads account and integrate it with other tools and platforms.
With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.
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What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:
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Frequently Asked Questions
Amazon Ads API provides access to a wide range of data related to advertising campaigns on Amazon. The following are the categories of data that can be accessed through the API:
1. Campaign data: This includes information about the campaigns such as campaign name, start and end dates, budget, targeting options, and bid strategy.
2. Ad group data: This includes information about the ad groups such as ad group name, targeting options, and bid strategy.
3. Keyword data: This includes information about the keywords such as keyword match type, bid, and performance metrics.
4. Product data: This includes information about the products being advertised such as product name, ASIN, and product category.
5. Performance data: This includes information about the performance of the campaigns, ad groups, keywords, and products such as impressions, clicks, conversions, and cost.
6. Audience data: This includes information about the audiences being targeted such as demographics, interests, and behaviors.
7. Inventory data: This includes information about the inventory being advertised such as availability, pricing, and product details.
Overall, Amazon Ads API provides access to a comprehensive set of data that can be used to optimize advertising campaigns and improve performance.