How to load data from Amplitude to Google Sheets

Learn how to use Airbyte to synchronize your Amplitude data into Google Sheets within minutes.

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Set up a Amplitude connector in Airbyte

Connect to Amplitude or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Google Sheets for your extracted Amplitude data

Select Google Sheets where you want to import data from your Amplitude source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Amplitude to Google Sheets in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Amplitude as a source connector (using Auth, or usually an API key)
set up Google Sheets as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Amplitude

Amplitude is a cross-platform product intelligence solution that helps companies accelerate growth by leveraging customer data to build optimum product experiences. Advertised as the digital optimization system that “helps companies build better products,” it enables companies to make informed decisions by showing how a company’s digital products drive business. Amplitude employs a proprietary Amplitude Behavioral Graph to show customers the impact of various combinations of features and actions on business outcomes.

What is Google Sheets

Google Sheets is a cloud-based spreadsheet tool that allows users to create, edit, and share spreadsheets online. It is a part of the Google Drive suite of productivity tools and is accessible from any device with an internet connection. Google Sheets offers a range of features that make it a powerful tool for data analysis, project management, and collaboration. Users can create and format spreadsheets, add formulas and functions, and create charts and graphs to visualize data. Google Sheets also allows users to collaborate in real-time, making it easy to work on projects with others. Users can share spreadsheets with specific people or make them public, and can control who has access to edit or view the document. Additionally, Google Sheets integrates with other Google tools such as Google Forms, allowing users to collect data and automatically populate it into a spreadsheet. Overall, Google Sheets is a versatile and user-friendly tool that can be used for a variety of tasks, from simple calculations to complex data analysis.

Integrate Amplitude with Google Sheets in minutes

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Prerequisites

A Amplitude account to transfer your customer data automatically from.
A Google Sheets account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Amplitude and Google Sheets, for seamless data migration.

When using Airbyte to move data from Amplitude to Google Sheets, it extracts data from Amplitude using the source connector, converts it into a format Google Sheets can ingest using the provided schema, and then loads it into Google Sheets via the destination connector. This allows businesses to leverage their Amplitude data for advanced analytics and insights within Google Sheets, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Amplitude as a source connector

1. First, navigate to the Amplitude source connector page on Airbyte.com.

2. Click on the "Create a new connection" button.

3. Enter a name for your connection and click "Next".

4. Enter your Amplitude API Key and Secret Key in the appropriate fields.

5. Click "Test connection" to ensure that the credentials are correct and the connection is successful.

6. Once the connection is successful, select the data you want to replicate from Amplitude.

7. Choose the replication frequency and the destination where you want to send the data.

8. Click "Create connection" to save your settings and start replicating data from Amplitude to your chosen destination.

Step 2: Set up Google Sheets as a destination connector

1. Go to the Airbyte website and log in to your account.
2. Click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the "Google Sheets" destination connector and click on it.
4. Click on the "Create Destination" button.
5. Enter a name for your destination and click on the "Create" button.
6. You will be redirected to the Google Sheets authorization page. Sign in to your Google account if you haven't already.
7. Click on the "Allow" button to grant Airbyte access to your Google Sheets account.
8. You will be redirected back to the Airbyte website. Select the Google Sheets destination you just created from the list of destinations.
9. Enter the name of the spreadsheet you want to use as your destination and select the worksheet you want to use.
10. Click on the "Test" button to make sure the connection is working properly.
11. If the test is successful, click on the "Save" button to save your destination settings.
12. You can now use the Google Sheets destination connector to transfer data from your source to your Google Sheets destination.

Step 3: Set up a connection to sync your Amplitude data to Google Sheets

Once you've successfully connected Amplitude as a data source and Google Sheets as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Amplitude from the dropdown list of your configured sources.
Select your destination: Choose Google Sheets from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Amplitude objects you want to import data from towards Google Sheets. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Amplitude to Google Sheets according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google Sheets data warehouse is always up-to-date with your Amplitude data.

Use Cases to transfer your Amplitude data to Google Sheets

Integrating data from Amplitude to Google Sheets provides several benefits. Here are a few use cases:

Advanced Analytics: Google Sheets’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Amplitude data, extracting insights that wouldn't be possible within Amplitude alone.
Data Consolidation: If you're using multiple other sources along with Amplitude, syncing to Google Sheets allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Amplitude has limits on historical data. Syncing data to Google Sheets allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Google Sheets provides robust data security features. Syncing Amplitude data to Google Sheets ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Google Sheets can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Amplitude data.
Data Science and Machine Learning: By having Amplitude data in Google Sheets, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Amplitude provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Google Sheets, providing more advanced business intelligence options. If you have a Amplitude table that needs to be converted to a Google Sheets table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Amplitude account as an Airbyte data source connector.
Configure Google Sheets as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Amplitude to Google Sheets after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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Sync with Airbyte

Step 1: Set up Amplitude as a source connector

1. First, navigate to the Amplitude source connector page on Airbyte.com.

2. Click on the "Create a new connection" button.

3. Enter a name for your connection and click "Next".

4. Enter your Amplitude API Key and Secret Key in the appropriate fields.

5. Click "Test connection" to ensure that the credentials are correct and the connection is successful.

6. Once the connection is successful, select the data you want to replicate from Amplitude.

7. Choose the replication frequency and the destination where you want to send the data.

8. Click "Create connection" to save your settings and start replicating data from Amplitude to your chosen destination.

Step 2: Set up Google Sheets as a destination connector

Step 3: Set up a connection to sync your Amplitude data to Google Sheets

Once you've successfully connected Amplitude as a data source and Google Sheets as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Amplitude from the dropdown list of your configured sources.
Select your destination: Choose Google Sheets from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Amplitude objects you want to import data from towards Google Sheets. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Amplitude to Google Sheets according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google Sheets data warehouse is always up-to-date with your Amplitude data.

How to Sync Amplitude to Google Sheets Manually

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

Step 8:

FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Amplitude?

What data can you extract from Amplitude?

Amplitude's API provides access to a wide range of data related to user behavior and engagement on digital platforms. The following are the categories of data that can be accessed through Amplitude's API:

1. User data: This includes information about individual users such as their demographics, location, and device type.

2. Event data: This includes data related to user actions such as clicks, page views, and purchases.

3. Session data: This includes information about user sessions such as the duration of the session and the number of events that occurred during the session.

4. Funnel data: This includes data related to user behavior in a specific sequence of events, such as a checkout funnel.

5. Retention data: This includes data related to user retention, such as the percentage of users who return to the platform after a certain period of time.

6. Revenue data: This includes data related to revenue generated by the platform, such as the total revenue and revenue per user.

7. Cohort data: This includes data related to groups of users who share a common characteristic, such as the date they signed up for the platform.

How do I transfer data from Amplitude?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up Amplitude to Google Sheets as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Amplitude to Google Sheets and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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Files

Product Analytics

How to load data from Amplitude to Google Sheets

Learn how to use Airbyte to synchronize your Amplitude data into Google Sheets within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

TL;DR

What is Amplitude

What is Google Sheets

Prerequisites

Step 1: Setup Amplitude

Step 2: Setup Google Sheets

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between Amplitude and Google Sheets

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up Amplitude as a source connector (using Auth, or usually an API key)
set up Google Sheets as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Amplitude

What is Google Sheets

Integrate Amplitude with Google Sheets in minutes

Try for free now

Prerequisites

A Amplitude account to transfer your customer data automatically from.
A Google Sheets account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Step 1: Set up Amplitude as a source connector

1. First, navigate to the Amplitude source connector page on Airbyte.com.

2. Click on the "Create a new connection" button.

3. Enter a name for your connection and click "Next".

4. Enter your Amplitude API Key and Secret Key in the appropriate fields.

5. Click "Test connection" to ensure that the credentials are correct and the connection is successful.

6. Once the connection is successful, select the data you want to replicate from Amplitude.

7. Choose the replication frequency and the destination where you want to send the data.

8. Click "Create connection" to save your settings and start replicating data from Amplitude to your chosen destination.

Step 2: Set up Google Sheets as a destination connector

Step 3: Set up a connection to sync your Amplitude data to Google Sheets

Once you've successfully connected Amplitude as a data source and Google Sheets as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Amplitude from the dropdown list of your configured sources.
Select your destination: Choose Google Sheets from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Amplitude objects you want to import data from towards Google Sheets. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Amplitude to Google Sheets according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google Sheets data warehouse is always up-to-date with your Amplitude data.

Use Cases to transfer your Amplitude data to Google Sheets

Integrating data from Amplitude to Google Sheets provides several benefits. Here are a few use cases:

Advanced Analytics: Google Sheets’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Amplitude data, extracting insights that wouldn't be possible within Amplitude alone.
Data Consolidation: If you're using multiple other sources along with Amplitude, syncing to Google Sheets allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Amplitude has limits on historical data. Syncing data to Google Sheets allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Google Sheets provides robust data security features. Syncing Amplitude data to Google Sheets ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Google Sheets can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Amplitude data.
Data Science and Machine Learning: By having Amplitude data in Google Sheets, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Amplitude provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Google Sheets, providing more advanced business intelligence options. If you have a Amplitude table that needs to be converted to a Google Sheets table, Airbyte can do that automatically.