Engineering Analytics
Marketing Analytics

How to load data from AppsFlyer to Convex

Learn how to use Airbyte to synchronize your AppsFlyer data into Convex within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up AppsFlyer as a source connector (using Auth, or usually an API key)
  2. set up Convex as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is AppsFlyer

AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure and optimize their mobile app marketing campaigns. It provides real-time data and insights on user acquisition, engagement, retention, and revenue, allowing businesses to make data-driven decisions to improve their app performance and ROI. AppsFlyer's platform integrates with over 5,000 partners, including ad networks, social media platforms, and analytics tools, to provide a comprehensive view of the entire mobile app marketing ecosystem. With its advanced fraud protection and privacy compliance features, AppsFlyer ensures that businesses can trust their data and protect their users' privacy.

What is Convex

Convex is a platform that provides a suite of tools for building and deploying machine learning models. It offers a user-friendly interface for data scientists and developers to create and train models, as well as a scalable infrastructure for deploying them in production. Convex also includes features such as automated model tuning, version control, and collaboration tools to streamline the machine learning workflow. The platform is designed to be flexible and customizable, allowing users to integrate their own libraries and frameworks. Overall, Convex aims to simplify the process of building and deploying machine learning models, making it accessible to a wider range of users.

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Prerequisites

  1. A AppsFlyer account to transfer your customer data automatically from.
  2. A Convex account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including AppsFlyer and Convex, for seamless data migration.

When using Airbyte to move data from AppsFlyer to Convex, it extracts data from AppsFlyer using the source connector, converts it into a format Convex can ingest using the provided schema, and then loads it into Convex via the destination connector. This allows businesses to leverage their AppsFlyer data for advanced analytics and insights within Convex, simplifying the ETL process and saving significant time and resources.

Step 1: Set up AppsFlyer as a source connector

1. First, navigate to the Airbyte dashboard and click on the "Sources" tab on the left-hand side of the screen.
2. Click on the "Add Source" button and select "AppsFlyer" from the list of available connectors.
3. Enter your AppsFlyer API token and select the desired data range for the connector to pull data from.
4. Choose the specific AppsFlyer app you want to connect to and select the desired data fields to be included in the data sync.
5. Test the connection to ensure that the connector is properly configured and able to pull data from the selected app.
6. Once the connection is successful, save the configuration and activate the connector to begin syncing data from AppsFlyer to Airbyte.
7. Monitor the data sync to ensure that it is running smoothly and troubleshoot any issues that may arise.
8. Use the synced data to gain insights into your app's performance and make data-driven decisions to improve user engagement and retention.

Step 2: Set up Convex as a destination connector

1. First, navigate to the Airbyte website and log in to your account.
2. Once you are logged in, click on the "Destinations" tab on the left-hand side of the screen.
3. From there, click on the "Add Destination" button in the top right corner of the screen.
4. In the search bar, type "Convex" and select the Convex destination connector from the list of options.
5. Next, you will need to enter your Convex API key. This can be found in your Convex account settings.
6. Once you have entered your API key, click on the "Test" button to ensure that the connection is working properly.
7. If the test is successful, click on the "Save" button to save your settings.
8. You can now use the Convex destination connector to transfer data from Airbyte to your Convex account.

Step 3: Set up a connection to sync your AppsFlyer data to Convex

Once you've successfully connected AppsFlyer as a data source and Convex as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select AppsFlyer from the dropdown list of your configured sources.
  3. Select your destination: Choose Convex from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific AppsFlyer objects you want to import data from towards Convex. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from AppsFlyer to Convex according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Convex data warehouse is always up-to-date with your AppsFlyer data.

Use Cases to transfer your AppsFlyer data to Convex

Integrating data from AppsFlyer to Convex provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Convex’s powerful data processing capabilities enable you to perform complex queries and data analysis on your AppsFlyer data, extracting insights that wouldn't be possible within AppsFlyer alone.
  2. Data Consolidation: If you're using multiple other sources along with AppsFlyer, syncing to Convex allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: AppsFlyer has limits on historical data. Syncing data to Convex allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Convex provides robust data security features. Syncing AppsFlyer data to Convex ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Convex can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding AppsFlyer data.
  6. Data Science and Machine Learning: By having AppsFlyer data in Convex, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While AppsFlyer provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Convex, providing more advanced business intelligence options. If you have a AppsFlyer table that needs to be converted to a Convex table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a AppsFlyer account as an Airbyte data source connector.
  2. Configure Convex as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from AppsFlyer to Convex after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
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Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
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Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
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Connectors Used

Related Syncs with AppsFlyer

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Related Syncs with AppsFlyer

Frequently Asked Questions

What data can you extract from AppsFlyer?

AppsFlyer's API provides access to a wide range of data related to mobile app marketing and user engagement. The following are the categories of data that can be accessed through the API:
1. Attribution data: This includes information about the source of app installs, such as the ad network, campaign, and creative.
2. In-app events data: This includes data about user actions within the app, such as purchases, registrations, and other custom events.
3. Retargeting data: This includes data about users who have engaged with the app in the past and can be targeted with specific campaigns.
4. Audience data: This includes data about the characteristics of app users, such as demographics, interests, and behaviors.
5. Ad revenue data: This includes data about the revenue generated by ads within the app, such as impressions, clicks, and conversions.
6. Fraud prevention data: This includes data about potential fraudulent activity, such as fake installs or clicks.
7. Raw data: This includes all of the above data in its raw form, allowing for custom analysis and reporting.

What data can you transfer to Convex?

You can transfer a wide variety of data to Convex. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from AppsFlyer to Convex?

The most prominent ETL tools to transfer data from AppsFlyer to Convex include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from AppsFlyer and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Convex and other databases, data warehouses and data lakes, enhancing data management capabilities.