How to load data from AppsFlyer to S3

Learn how to use Airbyte to synchronize your AppsFlyer data into S3 within minutes.

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Set up a AppsFlyer connector in Airbyte

Connect to AppsFlyer or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up S3 for your extracted AppsFlyer data

Select S3 where you want to import data from your AppsFlyer source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the AppsFlyer to S3 in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up AppsFlyer as a source connector (using Auth, or usually an API key)
set up S3 as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is AppsFlyer

AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure and optimize their mobile app marketing campaigns. It provides real-time data and insights on user acquisition, engagement, retention, and revenue, allowing businesses to make data-driven decisions to improve their app performance and ROI. AppsFlyer's platform integrates with over 5,000 partners, including ad networks, social media platforms, and analytics tools, to provide a comprehensive view of the entire mobile app marketing ecosystem. With its advanced fraud protection and privacy compliance features, AppsFlyer ensures that businesses can trust their data and protect their users' privacy.

What is S3

Amazon S3 (Simple Storage Service) is a cloud-based object storage service provided by Amazon Web Services (AWS). It is designed to store and retrieve any amount of data from anywhere on the web. S3 is highly scalable, secure, and durable, making it an ideal solution for businesses of all sizes. S3 allows users to store and retrieve data in the form of objects, which can be up to 5 terabytes in size. These objects can be accessed through a web interface or through APIs, making it easy to integrate with other AWS services or third-party applications. S3 also offers a range of features, including versioning, lifecycle policies, and access control, which allow users to manage their data effectively. It also provides high availability and durability, ensuring that data is always accessible and protected against data loss. Overall, S3 is a powerful and flexible tool that enables businesses to store and manage their data in a secure and scalable way, making it an essential component of many cloud-based applications and services.

Integrate AppsFlyer with S3 in minutes

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Prerequisites

A AppsFlyer account to transfer your customer data automatically from.
A S3 account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including AppsFlyer and S3, for seamless data migration.

When using Airbyte to move data from AppsFlyer to S3, it extracts data from AppsFlyer using the source connector, converts it into a format S3 can ingest using the provided schema, and then loads it into S3 via the destination connector. This allows businesses to leverage their AppsFlyer data for advanced analytics and insights within S3, simplifying the ETL process and saving significant time and resources.

Step 1: Set up AppsFlyer as a source connector

1. First, navigate to the Airbyte dashboard and click on the "Sources" tab on the left-hand side of the screen.
2. Click on the "Add Source" button and select "AppsFlyer" from the list of available connectors.
3. Enter your AppsFlyer API token and select the desired data range for the connector to pull data from.
4. Choose the specific AppsFlyer app you want to connect to and select the desired data fields to be included in the data sync.
5. Test the connection to ensure that the connector is properly configured and able to pull data from the selected app.
6. Once the connection is successful, save the configuration and activate the connector to begin syncing data from AppsFlyer to Airbyte.
7. Monitor the data sync to ensure that it is running smoothly and troubleshoot any issues that may arise.
8. Use the synced data to gain insights into your app's performance and make data-driven decisions to improve user engagement and retention.

Step 2: Set up S3 as a destination connector

1. Log in to your Airbyte account and navigate to the "Destinations" tab on the left-hand side of the screen.

2. Click on the "Add Destination" button and select "S3" from the list of available connectors.

3. Enter your AWS access key ID and secret access key in the appropriate fields. If you don't have these credentials, you can generate them in the AWS console.

4. Choose the AWS region where you want to store your data.

5. Enter the name of the S3 bucket where you want to store your data. If the bucket doesn't exist yet, you can create it in the AWS console.

6. Choose the format in which you want to store your data (e.g. CSV, JSON, Parquet).

7. Configure any additional settings, such as compression or encryption, if desired.

8. Test the connection to ensure that Airbyte can successfully connect to your S3 bucket.

9. Save your settings and start syncing data from your source connectors to your S3 destination.

Step 3: Set up a connection to sync your AppsFlyer data to S3

Once you've successfully connected AppsFlyer as a data source and S3 as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select AppsFlyer from the dropdown list of your configured sources.
Select your destination: Choose S3 from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific AppsFlyer objects you want to import data from towards S3. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from AppsFlyer to S3 according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your S3 data warehouse is always up-to-date with your AppsFlyer data.

Use Cases to transfer your AppsFlyer data to S3

Integrating data from AppsFlyer to S3 provides several benefits. Here are a few use cases:

Advanced Analytics: S3’s powerful data processing capabilities enable you to perform complex queries and data analysis on your AppsFlyer data, extracting insights that wouldn't be possible within AppsFlyer alone.
Data Consolidation: If you're using multiple other sources along with AppsFlyer, syncing to S3 allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: AppsFlyer has limits on historical data. Syncing data to S3 allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: S3 provides robust data security features. Syncing AppsFlyer data to S3 ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: S3 can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding AppsFlyer data.
Data Science and Machine Learning: By having AppsFlyer data in S3, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While AppsFlyer provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to S3, providing more advanced business intelligence options. If you have a AppsFlyer table that needs to be converted to a S3 table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a AppsFlyer account as an Airbyte data source connector.
Configure S3 as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from AppsFlyer to S3 after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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Sync with Airbyte

Step 1: Set up AppsFlyer as a source connector

Step 2: Set up S3 as a destination connector

1. Log in to your Airbyte account and navigate to the "Destinations" tab on the left-hand side of the screen.

2. Click on the "Add Destination" button and select "S3" from the list of available connectors.

3. Enter your AWS access key ID and secret access key in the appropriate fields. If you don't have these credentials, you can generate them in the AWS console.

4. Choose the AWS region where you want to store your data.

5. Enter the name of the S3 bucket where you want to store your data. If the bucket doesn't exist yet, you can create it in the AWS console.

6. Choose the format in which you want to store your data (e.g. CSV, JSON, Parquet).

7. Configure any additional settings, such as compression or encryption, if desired.

8. Test the connection to ensure that Airbyte can successfully connect to your S3 bucket.

9. Save your settings and start syncing data from your source connectors to your S3 destination.

Step 3: Set up a connection to sync your AppsFlyer data to S3

Once you've successfully connected AppsFlyer as a data source and S3 as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select AppsFlyer from the dropdown list of your configured sources.
Select your destination: Choose S3 from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific AppsFlyer objects you want to import data from towards S3. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from AppsFlyer to S3 according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your S3 data warehouse is always up-to-date with your AppsFlyer data.

How to Sync AppsFlyer to S3 Manually

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FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is AppsFlyer?

What data can you extract from AppsFlyer?

AppsFlyer's API provides access to a wide range of data related to mobile app marketing and user engagement. The following are the categories of data that can be accessed through the API:
1. Attribution data: This includes information about the source of app installs, such as the ad network, campaign, and creative.
2. In-app events data: This includes data about user actions within the app, such as purchases, registrations, and other custom events.
3. Retargeting data: This includes data about users who have engaged with the app in the past and can be targeted with specific campaigns.
4. Audience data: This includes data about the characteristics of app users, such as demographics, interests, and behaviors.
5. Ad revenue data: This includes data about the revenue generated by ads within the app, such as impressions, clicks, and conversions.
6. Fraud prevention data: This includes data about potential fraudulent activity, such as fake installs or clicks.
7. Raw data: This includes all of the above data in its raw form, allowing for custom analysis and reporting.

How do I transfer data from AppsFlyer?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up AppsFlyer to S3 as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from AppsFlyer to S3 and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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Warehouses and Lakes

Marketing Analytics

How to load data from AppsFlyer to S3

Learn how to use Airbyte to synchronize your AppsFlyer data into S3 within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

Step 1: Setup AppsFlyer

Step 2: Setup S3

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between AppsFlyer and S3

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up AppsFlyer as a source connector (using Auth, or usually an API key)
set up S3 as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is AppsFlyer