Warehouses and Lakes
Product Analytics

How to load data from Fullstory to

Learn how to use Airbyte to synchronize your Fullstory data into within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Fullstory as a source connector (using Auth, or usually an API key)
  2. set up as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Fullstory

Fullstory is a digital experience analytics platform that helps businesses understand how users interact with their websites and applications. It captures every user interaction, including clicks, scrolls, and keystrokes, and provides insights into user behavior, preferences, and pain points. Fullstory's features include session replay, which allows businesses to watch recordings of user sessions to identify issues and opportunities for improvement, as well as heatmaps, funnels, and conversion analytics. The platform also integrates with other tools such as Google Analytics and Salesforce to provide a comprehensive view of user behavior across the entire customer journey. Overall, Fullstory helps businesses optimize their digital experiences to improve customer satisfaction and drive business growth.

What is

Integrate Fullstory with in minutes

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Prerequisites

  1. A Fullstory account to transfer your customer data automatically from.
  2. A account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Fullstory and , for seamless data migration.

When using Airbyte to move data from Fullstory to , it extracts data from Fullstory using the source connector, converts it into a format can ingest using the provided schema, and then loads it into via the destination connector. This allows businesses to leverage their Fullstory data for advanced analytics and insights within , simplifying the ETL process and saving significant time and resources.

Step 1: Set up Fullstory as a source connector

1. First, navigate to the Airbyte website and log in to your account.
2. Once you are logged in, click on the ""Sources"" tab on the left-hand side of the screen.
3. Scroll down until you find the Fullstory source connector and click on it.
4. You will be prompted to enter your Fullstory API key. If you do not have one, you can generate one by following the instructions on the Fullstory website.
5. Once you have entered your API key, click on the ""Test"" button to ensure that the connection is working properly.
6. If the test is successful, click on the ""Save"" button to save your Fullstory source connector settings.
7. You can now use the Fullstory source connector to import data from Fullstory into Airbyte.
8. To set up a new data integration, click on the ""Destinations"" tab on the left-hand side of the screen and select the destination you want to use.
9. Follow the instructions for setting up the destination and mapping the Fullstory data to the appropriate fields in the destination.
10. Once you have completed the setup process, you can run the integration to import data from Fullstory into your destination.

Step 2: Set up as a destination connector

Step 3: Set up a connection to sync your Fullstory data to

Once you've successfully connected Fullstory as a data source and as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Fullstory from the dropdown list of your configured sources.
  3. Select your destination: Choose from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Fullstory objects you want to import data from towards . You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Fullstory to according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your data warehouse is always up-to-date with your Fullstory data.

Use Cases to transfer your Fullstory data to

Integrating data from Fullstory to provides several benefits. Here are a few use cases:

  1. Advanced Analytics: ’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Fullstory data, extracting insights that wouldn't be possible within Fullstory alone.
  2. Data Consolidation: If you're using multiple other sources along with Fullstory, syncing to allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Fullstory has limits on historical data. Syncing data to allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: provides robust data security features. Syncing Fullstory data to ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Fullstory data.
  6. Data Science and Machine Learning: By having Fullstory data in , you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Fullstory provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to , providing more advanced business intelligence options. If you have a Fullstory table that needs to be converted to a table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Fullstory account as an Airbyte data source connector.
  2. Configure as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Fullstory to after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Talk to a data infrastructure expert
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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Fullstory?

Fullstory's API provides access to a wide range of data related to user behavior on a website or application. The following are the categories of data that can be accessed through Fullstory's API:

1. Session data: This includes information about user sessions, such as session ID, start and end time, and duration.

2. Page data: This includes data related to the pages that users visit, such as page URL, title, and referrer.

3. Event data: This includes data related to user interactions with the website or application, such as clicks, form submissions, and page scrolls.

4. User data: This includes data related to user attributes, such as user ID, email address, and location.

5. Device data: This includes data related to the devices that users are accessing the website or application from, such as device type, operating system, and browser.

6. Error data: This includes data related to errors that occur on the website or application, such as error messages and stack traces.

Overall, Fullstory's API provides a comprehensive set of data that can be used to gain insights into user behavior and improve the user experience.

What data can you transfer to ?

You can transfer a wide variety of data to . This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Fullstory to ?

The most prominent ETL tools to transfer data from Fullstory to include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Fullstory and various sources (APIs, databases, and more), transforming it efficiently, and loading it into and other databases, data warehouses and data lakes, enhancing data management capabilities.