How to load data from Marketo to Google Sheets

Learn how to use Airbyte to synchronize your Marketo data into Google Sheets within minutes.

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Set up a Marketo connector in Airbyte

Connect to Marketo or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Google Sheets for your extracted Marketo data

Select Google Sheets where you want to import data from your Marketo source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Marketo to Google Sheets in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Marketo as a source connector (using Auth, or usually an API key)
set up Google Sheets as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Marketo

Marketo develops the marketing automation software underlying the capabilities of inbound marketing solutions, CRM, social marketing, and other services of the same type. A powerful yet simple-to-use solution for any size company, Marketo was built by marketers for marketers, so it is designed with the needs and solutions required by real businesses in mind. Marketo aims to simplify the marketing process with an all-in-one solution that includes social marketing, event management, marketing ROI and analytics reports, CRM integration, and more.

What is Google Sheets

Google Sheets is a cloud-based spreadsheet tool that allows users to create, edit, and share spreadsheets online. It is a part of the Google Drive suite of productivity tools and is accessible from any device with an internet connection. Google Sheets offers a range of features that make it a powerful tool for data analysis, project management, and collaboration. Users can create and format spreadsheets, add formulas and functions, and create charts and graphs to visualize data. Google Sheets also allows users to collaborate in real-time, making it easy to work on projects with others. Users can share spreadsheets with specific people or make them public, and can control who has access to edit or view the document. Additionally, Google Sheets integrates with other Google tools such as Google Forms, allowing users to collect data and automatically populate it into a spreadsheet. Overall, Google Sheets is a versatile and user-friendly tool that can be used for a variety of tasks, from simple calculations to complex data analysis.

Integrate Marketo with Google Sheets in minutes

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Prerequisites

A Marketo account to transfer your customer data automatically from.
A Google Sheets account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Marketo and Google Sheets, for seamless data migration.

When using Airbyte to move data from Marketo to Google Sheets, it extracts data from Marketo using the source connector, converts it into a format Google Sheets can ingest using the provided schema, and then loads it into Google Sheets via the destination connector. This allows businesses to leverage their Marketo data for advanced analytics and insights within Google Sheets, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Marketo as a source connector

1. First, navigate to the "Sources" tab on the Airbyte dashboard and click "New Source".

2. Select "Marketo" from the list of available sources.

3. Enter a name for your Marketo source connector and click "Next".

4. Enter your Marketo credentials, including your Client ID, Client Secret, and REST Endpoint URL. You can find these credentials in your Marketo account under "Admin" > "LaunchPoint".

5. Click "Test" to ensure that your credentials are correct and that Airbyte can connect to your Marketo account.

6. Once your credentials have been verified, select the objects you want to replicate from Marketo. You can choose from a variety of objects, including leads, opportunities, and campaigns.

7. Configure any additional settings, such as the replication frequency and the number of records to replicate per batch.

8. Click "Create Source" to save your Marketo source connector.

9. Your Marketo data will now be replicated to Airbyte, where you can use it to create pipelines and sync your data with other destinations.

Step 2: Set up Google Sheets as a destination connector

1. Go to the Airbyte website and log in to your account.
2. Click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the "Google Sheets" destination connector and click on it.
4. Click on the "Create Destination" button.
5. Enter a name for your destination and click on the "Create" button.
6. You will be redirected to the Google Sheets authorization page. Sign in to your Google account if you haven't already.
7. Click on the "Allow" button to grant Airbyte access to your Google Sheets account.
8. You will be redirected back to the Airbyte website. Select the Google Sheets destination you just created from the list of destinations.
9. Enter the name of the spreadsheet you want to use as your destination and select the worksheet you want to use.
10. Click on the "Test" button to make sure the connection is working properly.
11. If the test is successful, click on the "Save" button to save your destination settings.
12. You can now use the Google Sheets destination connector to transfer data from your source to your Google Sheets destination.

Step 3: Set up a connection to sync your Marketo data to Google Sheets

Once you've successfully connected Marketo as a data source and Google Sheets as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Marketo from the dropdown list of your configured sources.
Select your destination: Choose Google Sheets from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Marketo objects you want to import data from towards Google Sheets. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Marketo to Google Sheets according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google Sheets data warehouse is always up-to-date with your Marketo data.

Use Cases to transfer your Marketo data to Google Sheets

Integrating data from Marketo to Google Sheets provides several benefits. Here are a few use cases:

Advanced Analytics: Google Sheets’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Marketo data, extracting insights that wouldn't be possible within Marketo alone.
Data Consolidation: If you're using multiple other sources along with Marketo, syncing to Google Sheets allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Marketo has limits on historical data. Syncing data to Google Sheets allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Google Sheets provides robust data security features. Syncing Marketo data to Google Sheets ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Google Sheets can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Marketo data.
Data Science and Machine Learning: By having Marketo data in Google Sheets, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Marketo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Google Sheets, providing more advanced business intelligence options. If you have a Marketo table that needs to be converted to a Google Sheets table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Marketo account as an Airbyte data source connector.
Configure Google Sheets as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Marketo to Google Sheets after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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Sync with Airbyte

Step 1: Set up Marketo as a source connector

1. First, navigate to the "Sources" tab on the Airbyte dashboard and click "New Source".

2. Select "Marketo" from the list of available sources.

3. Enter a name for your Marketo source connector and click "Next".

4. Enter your Marketo credentials, including your Client ID, Client Secret, and REST Endpoint URL. You can find these credentials in your Marketo account under "Admin" > "LaunchPoint".

5. Click "Test" to ensure that your credentials are correct and that Airbyte can connect to your Marketo account.

6. Once your credentials have been verified, select the objects you want to replicate from Marketo. You can choose from a variety of objects, including leads, opportunities, and campaigns.

7. Configure any additional settings, such as the replication frequency and the number of records to replicate per batch.

8. Click "Create Source" to save your Marketo source connector.

9. Your Marketo data will now be replicated to Airbyte, where you can use it to create pipelines and sync your data with other destinations.

Step 2: Set up Google Sheets as a destination connector

Step 3: Set up a connection to sync your Marketo data to Google Sheets

Once you've successfully connected Marketo as a data source and Google Sheets as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Marketo from the dropdown list of your configured sources.
Select your destination: Choose Google Sheets from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Marketo objects you want to import data from towards Google Sheets. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Marketo to Google Sheets according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google Sheets data warehouse is always up-to-date with your Marketo data.

How to Sync Marketo to Google Sheets Manually

Step 1:

Step 2:

Step 3:

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Step 8:

FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Marketo?

What data can you extract from Marketo?

Marketo's API provides access to a wide range of data related to marketing automation and customer engagement. The following are the categories of data that can be accessed through Marketo's API:

1. Lead data: This includes information about individual leads such as their name, email address, phone number, company, job title, and other demographic information.

2. Campaign data: This includes information about marketing campaigns such as email campaigns, social media campaigns, and other types of marketing initiatives.

3. Activity data: This includes information about the activities that leads have taken such as opening an email, clicking on a link, visiting a website, or filling out a form.

4. Analytics data: This includes information about the performance of marketing campaigns such as open rates, click-through rates, conversion rates, and other metrics.

5. Account data: This includes information about the companies that leads work for such as company size, industry, and other relevant information.

6. Custom object data: This includes information about custom objects that have been created within Marketo such as events, webinars, and other types of marketing initiatives.

Overall, Marketo's API provides access to a wealth of data that can be used to improve marketing automation and customer engagement efforts.

How do I transfer data from Marketo?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up Marketo to Google Sheets as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Marketo to Google Sheets and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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Files

Marketing Analytics

How to load data from Marketo to Google Sheets

Learn how to use Airbyte to synchronize your Marketo data into Google Sheets within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

TL;DR

What is Marketo

What is Google Sheets

Prerequisites

Step 1: Setup Marketo

Step 2: Setup Google Sheets

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between Marketo and Google Sheets

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up Marketo as a source connector (using Auth, or usually an API key)
set up Google Sheets as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Marketo

What is Google Sheets

Integrate Marketo with Google Sheets in minutes

Try for free now

Prerequisites

A Marketo account to transfer your customer data automatically from.
A Google Sheets account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Step 1: Set up Marketo as a source connector

1. First, navigate to the "Sources" tab on the Airbyte dashboard and click "New Source".

2. Select "Marketo" from the list of available sources.

3. Enter a name for your Marketo source connector and click "Next".

4. Enter your Marketo credentials, including your Client ID, Client Secret, and REST Endpoint URL. You can find these credentials in your Marketo account under "Admin" > "LaunchPoint".

5. Click "Test" to ensure that your credentials are correct and that Airbyte can connect to your Marketo account.

6. Once your credentials have been verified, select the objects you want to replicate from Marketo. You can choose from a variety of objects, including leads, opportunities, and campaigns.

7. Configure any additional settings, such as the replication frequency and the number of records to replicate per batch.

8. Click "Create Source" to save your Marketo source connector.

9. Your Marketo data will now be replicated to Airbyte, where you can use it to create pipelines and sync your data with other destinations.

Step 2: Set up Google Sheets as a destination connector

Step 3: Set up a connection to sync your Marketo data to Google Sheets

Once you've successfully connected Marketo as a data source and Google Sheets as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Marketo from the dropdown list of your configured sources.
Select your destination: Choose Google Sheets from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Marketo objects you want to import data from towards Google Sheets. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Marketo to Google Sheets according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google Sheets data warehouse is always up-to-date with your Marketo data.

Use Cases to transfer your Marketo data to Google Sheets

Integrating data from Marketo to Google Sheets provides several benefits. Here are a few use cases:

Advanced Analytics: Google Sheets’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Marketo data, extracting insights that wouldn't be possible within Marketo alone.
Data Consolidation: If you're using multiple other sources along with Marketo, syncing to Google Sheets allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Marketo has limits on historical data. Syncing data to Google Sheets allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Google Sheets provides robust data security features. Syncing Marketo data to Google Sheets ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Google Sheets can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Marketo data.
Data Science and Machine Learning: By having Marketo data in Google Sheets, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Marketo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Google Sheets, providing more advanced business intelligence options. If you have a Marketo table that needs to be converted to a Google Sheets table, Airbyte can do that automatically.