Databases
Marketing Analytics

How to load data from Yandex Metrica to MySQL

Learn how to use Airbyte to synchronize your Yandex Metrica data into MySQL within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Yandex Metrica as a source connector (using Auth, or usually an API key)
  2. set up MySQL as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Yandex Metrica

Yandex Metrica assists you to get narrative reports and record the actions of personal users, to detect what people are seeking for on your site. It is a web analytics tool that you can easily use to collect data about visitors to your website and their sessions. One can easily use Yandex Metrica web analytics tool to get visual reports and video recordings of user actions and track traffic sources. Yandex Metrica is the best plugin for WordPress.

What is MySQL

MySQL is an SQL (Structured Query Language)-based open-source database management system. An application with many uses, it offers a variety of products, from free MySQL downloads of the most recent iteration to support packages with full service support at the enterprise level. The MySQL platform, while most often used as a web database, also supports e-commerce and data warehousing applications, and more.

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Prerequisites

  1. A Yandex Metrica account to transfer your customer data automatically from.
  2. A MySQL account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Yandex Metrica and MySQL, for seamless data migration.

When using Airbyte to move data from Yandex Metrica to MySQL, it extracts data from Yandex Metrica using the source connector, converts it into a format MySQL can ingest using the provided schema, and then loads it into MySQL via the destination connector. This allows businesses to leverage their Yandex Metrica data for advanced analytics and insights within MySQL, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Yandex Metrica as a source connector

1. First, you need to have a Yandex Metrica account and access to the API key. If you don't have one, you can create it by following the instructions on the Yandex Metrica website.
2. Once you have the API key, go to the Airbyte dashboard and click on "Sources" on the left-hand side menu.
3. Click on the "Create a new source" button and select "Yandex Metrica" from the list of available connectors.
4. Enter a name for your source and click on "Next".
5. In the "Connection Configuration" section, enter your Yandex Metrica API key in the "API Key" field.
6. Select the desired data range for your source in the "Date Range" field.
7. Choose the metrics and dimensions you want to include in your source by selecting them from the dropdown menus in the "Metrics" and "Dimensions" sections.
8. Click on "Test" to verify that the connection is working properly.
9. If the test is successful, click on "Create" to save your Yandex Metrica source connector on Airbyte.

Step 2: Set up MySQL as a destination connector

1. First, you need to have a MySQL database set up and running. Ensure that you have the necessary credentials to access the database.
2. Log in to your Airbyte account and navigate to the "Destinations" tab.
3. Click on the "Add Destination" button and select "MySQL" from the list of available connectors.
4. Enter the necessary details such as the host, port, username, password, and database name. Ensure that the details are accurate and match the credentials you have for your MySQL database.
5. Test the connection to ensure that Airbyte can successfully connect to your MySQL database. If the connection is successful, you will receive a confirmation message.
6. Once the connection is established, you can configure the settings for your MySQL destination connector. You can choose to enable or disable certain features such as SSL encryption, bulk loading, and more.
7. You can also set up the schema mapping for your MySQL database. This involves mapping the fields from your source data to the corresponding fields in your MySQL database.
8. Once you have configured the settings and schema mapping, you can start syncing data from your source to your MySQL database. You can choose to run the sync manually or set up a schedule for automatic syncing.
9. Monitor the sync process to ensure that data is being transferred accurately and efficiently. You can view the sync logs and troubleshoot any issues that may arise.
10. Congratulations! You have successfully connected your MySQL destination connector on Airbyte and can now start syncing data from your source to your MySQL database.

Step 3: Set up a connection to sync your Yandex Metrica data to MySQL

Once you've successfully connected Yandex Metrica as a data source and MySQL as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Yandex Metrica from the dropdown list of your configured sources.
  3. Select your destination: Choose MySQL from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Yandex Metrica objects you want to import data from towards MySQL. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Yandex Metrica to MySQL according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your MySQL data warehouse is always up-to-date with your Yandex Metrica data.

Use Cases to transfer your Yandex Metrica data to MySQL

Integrating data from Yandex Metrica to MySQL provides several benefits. Here are a few use cases:

  1. Advanced Analytics: MySQL’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Yandex Metrica data, extracting insights that wouldn't be possible within Yandex Metrica alone.
  2. Data Consolidation: If you're using multiple other sources along with Yandex Metrica, syncing to MySQL allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Yandex Metrica has limits on historical data. Syncing data to MySQL allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: MySQL provides robust data security features. Syncing Yandex Metrica data to MySQL ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: MySQL can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Yandex Metrica data.
  6. Data Science and Machine Learning: By having Yandex Metrica data in MySQL, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Yandex Metrica provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to MySQL, providing more advanced business intelligence options. If you have a Yandex Metrica table that needs to be converted to a MySQL table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Yandex Metrica account as an Airbyte data source connector.
  2. Configure MySQL as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Yandex Metrica to MySQL after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
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Talk to a data infrastructure expert
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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Yandex Metrica?

Yandex Metrica's API provides access to a wide range of data related to website and mobile app performance. The types of data that can be accessed through the API can be categorized as follows:  

1. User behavior data:
- Pageviews
- Sessions
- Bounce rate
- Time on site
- Clicks
- Goals and conversions  

2. Traffic sources data:
- Referral sources
- Search engine traffic
- Direct traffic
- Social media traffic
- Paid traffic  

3. Audience data:
- Demographics
- Geolocation
- Device type
- Browser type
- Language  

4. Technical data:
- Page load time
- Error messages
- Server response time
- Browser and device compatibility  

5. Custom data:
- Custom events
- Custom dimensions
- Custom metrics  

Overall, Yandex Metrica's API provides a comprehensive set of data that can be used to analyze and optimize website and mobile app performance.

What data can you transfer to MySQL?

You can transfer a wide variety of data to MySQL. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Yandex Metrica to MySQL?

The most prominent ETL tools to transfer data from Yandex Metrica to MySQL include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Yandex Metrica and various sources (APIs, databases, and more), transforming it efficiently, and loading it into MySQL and other databases, data warehouses and data lakes, enhancing data management capabilities.