Databases
Marketing Analytics

How to load data from Yotpo to Kafka

Learn how to use Airbyte to synchronize your Yotpo data into Kafka within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Yotpo as a source connector (using Auth, or usually an API key)
  2. set up Kafka as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Yotpo

Yotpo is a customer content marketing platform that helps businesses generate and leverage customer reviews, photos, and Q&A to increase sales and build brand loyalty. The platform offers a suite of tools that enable businesses to collect and showcase user-generated content across various channels, including their website, social media, and email marketing campaigns. Yotpo also provides advanced analytics and insights to help businesses understand their customers' behavior and preferences, as well as tools to engage with customers and respond to their feedback. Overall, Yotpo helps businesses create a more authentic and engaging customer experience that drives growth and customer loyalty.

What is Kafka

A communication solutions agency, Kafka is a cloud-based / on-prem distributed system offering social media services, public relations, and events. For event streaming, three main functionalities are available: the ability to (1) subscribe to (read) and publish (write) streams of events, (2) store streams of events indefinitely, durably, and reliably, and (3) process streams of events in either real-time or retrospectively. Kafka offers these capabilities in a secure, highly scalable, and elastic manner.

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Prerequisites

  1. A Yotpo account to transfer your customer data automatically from.
  2. A Kafka account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Yotpo and Kafka, for seamless data migration.

When using Airbyte to move data from Yotpo to Kafka, it extracts data from Yotpo using the source connector, converts it into a format Kafka can ingest using the provided schema, and then loads it into Kafka via the destination connector. This allows businesses to leverage their Yotpo data for advanced analytics and insights within Kafka, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Yotpo as a source connector

1. First, navigate to the Yotpo source connector on Airbyte's website.
2. Click on the ""Get Source"" button to download the connector.
3. Once downloaded, extract the files from the zipped folder.
4. Open the extracted folder and locate the ""config.json"" file.
5. Open the ""config.json"" file and enter your Yotpo API credentials.
6. Save the changes to the ""config.json"" file.
7. Open a terminal or command prompt and navigate to the directory where the connector files are located.
8. Run the command ""docker-compose up"" to start the connector.
9. Once the connector is running, navigate to the Airbyte UI in your web browser.
10. Click on ""Sources"" in the left-hand menu and then click ""New Source"".
11. Select ""Yotpo"" from the list of available sources.
12. Enter a name for the source and click ""Next"".
13. Enter the connection details for your Yotpo account, including your API credentials.
14. Test the connection to ensure that the source is properly connected.
15. Once the connection is successful, save the source and begin syncing data from Yotpo to your destination.

Step 2: Set up Kafka as a destination connector

1. First, you need to have an Apache Kafka destination connector installed on your system. If you don't have it, you can download it from the Apache Kafka website.  
2. Once you have the Apache Kafka destination connector installed, you need to create a new connection in Airbyte. To do this, go to the Connections tab and click on the "New Connection" button.  3. In the "New Connection" window, select "Apache Kafka" as the destination connector and enter the required connection details, such as the Kafka broker URL, topic name, and authentication credentials.  
4. After entering the connection details, click on the "Test Connection" button to ensure that the connection is working properly.  
5. If the connection test is successful, click on the "Save" button to save the connection.  
6. Once the connection is saved, you can create a new pipeline in Airbyte and select the Apache Kafka destination connector as the destination for your data.  
7. In the pipeline configuration, select the connection you created in step 3 as the destination connection.  
8. Configure the pipeline to map the source data to the appropriate Kafka topic and fields.  
9. Once the pipeline is configured, you can run it to start sending data to your Apache Kafka destination.

Step 3: Set up a connection to sync your Yotpo data to Kafka

Once you've successfully connected Yotpo as a data source and Kafka as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Yotpo from the dropdown list of your configured sources.
  3. Select your destination: Choose Kafka from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Yotpo objects you want to import data from towards Kafka. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Yotpo to Kafka according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Kafka data warehouse is always up-to-date with your Yotpo data.

Use Cases to transfer your Yotpo data to Kafka

Integrating data from Yotpo to Kafka provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Kafka’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Yotpo data, extracting insights that wouldn't be possible within Yotpo alone.
  2. Data Consolidation: If you're using multiple other sources along with Yotpo, syncing to Kafka allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Yotpo has limits on historical data. Syncing data to Kafka allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Kafka provides robust data security features. Syncing Yotpo data to Kafka ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Kafka can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Yotpo data.
  6. Data Science and Machine Learning: By having Yotpo data in Kafka, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Yotpo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Kafka, providing more advanced business intelligence options. If you have a Yotpo table that needs to be converted to a Kafka table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Yotpo account as an Airbyte data source connector.
  2. Configure Kafka as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Yotpo to Kafka after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Yotpo?

Yotpo's API provides access to a wide range of data related to customer reviews, ratings, and user-generated content. The following are the categories of data that can be accessed through Yotpo's API:

1. Reviews and Ratings: Yotpo's API provides access to all customer reviews and ratings for a particular product or service.

2. User-Generated Content: Yotpo's API allows access to user-generated content such as photos, videos, and social media posts related to a particular product or service.

3. Customer Data: Yotpo's API provides access to customer data such as name, email address, and location.

4. Analytics: Yotpo's API allows access to analytics data such as conversion rates, click-through rates, and engagement metrics.

5. Product Data: Yotpo's API provides access to product data such as product descriptions, pricing, and inventory levels.

6. Order Data: Yotpo's API allows access to order data such as order status, shipping information, and payment details.

7. Marketing Data: Yotpo's API provides access to marketing data such as campaign performance, email open rates, and click-through rates.

Overall, Yotpo's API provides a comprehensive set of data that can be used to gain insights into customer behavior, improve product offerings, and optimize marketing strategies.

What data can you transfer to Kafka?

You can transfer a wide variety of data to Kafka. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Yotpo to Kafka?

The most prominent ETL tools to transfer data from Yotpo to Kafka include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Yotpo and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Kafka and other databases, data warehouses and data lakes, enhancing data management capabilities.